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12 Social Media Metrics You Should Be Tracking (And Why)

Buffer Resources

Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  The more information you have, the better you can tailor your social media strategy, right? What are social media metrics? Well, not exactly.

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Social Media Automation Strategy: 10 Tasks You Can Automate

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You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? And isn’t that the dream?

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Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

Buffer Resources

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

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The Best Time to Post on Social Media in 2024: Times for Every Major Site

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Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success. 

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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

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Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least.

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Resources

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

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AI Apps The SaaStr Team Loves — and Uses Every Day

SaaStr

Whether it’s SaaS metrics trends, market analysis, or competitive intelligence, Claude helps us go beyond the obvious. Opus Pro: Social Media Clips Made Easy Every SaaStr session has multiple golden moments worth sharing. But manually creating dozens of social media clips? The research quality? ” 9.

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