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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

Casey Accidental

In marketplace businesses, the network is the product. Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand. We see these elements in the best marketplace businesses.

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How to Get Your Products in Walmart Marketplace

Neil Patel

The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? What is Walmart Marketplace? Why Should I Sell on Walmart Marketplace? It’s all about moving with the times.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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Minimum Viable Onboarding: Your Go-To Guide To User Activation

User Pilot

Getting user onboarding right is critically important for any SaaS: in this article, we’re going to explore the powerful concept of minimum viable onboarding. We’ll start by looking at what user onboarding is, then look at why minimal viable onboarding is valuable, and finally how to implement it in your product.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

Creating new software and releasing it into the marketplace to achieve wild success is the dream! The act of onboarding the customer – and putting the customer first during this onboarding – seems like a no-brainer thing to get right, but so many get it wrong. Examples of successful product onboarding strategies.

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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. These insights from the world’s largest software marketplace come from 3 sources, namely: G2’s Annual buyer behavior report, which researches 1000+ global software users.

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Notes from Office Hours with Lisa Lawson

Tom Tunguz

Marketplaces: AWS marketplace, Heroku marketplace, Salesforce marketplace. These are more transactional channels where you pay a fee to be admitted, and then the marketplace takes a rake on the transaction. The more streamlined the customer onboarding, the more effective marketplaces will be for you.

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