SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

MARCH 27, 2023

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business.

Payment Solutions 111

Payment Solutions Payment Services SaaS Payments VP of Engineering 111

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). A good idea is a good idea, after all. MSPOT stands for: Mission - rarely changes.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JULY 28, 2023

Finally, a simple mockup you launch on a crowdfunding platform can be an effective marketing strategy. 3 – “The Fake Door” minimum viable product test What is it? A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch.

Marketplace as a Service 96

Marketplace as a Service Social Media Development Machine Learning 96

SmartKarrot

AUGUST 5, 2021

In recent years, Product Operations roles have evolved to include: Operations, Technical Ownership, Product Strategy, Project Management, Customer Success , and Professional Services. Products can be software, hardware, or even services. Product Management Vs Product Operations Vs Product Marketing.

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? How are you coming up with the best solutions?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52