SaaStr

JULY 1, 2025

“I just get so much more done today with the AI on the team instead of the humans on the team.” — leading CMO to me, last week. I’ve been in B2B software now for 20+ years (!). Same APIs, same databases, same development cycles. Public markets are treating you like the rare unicorn you are. Fast as Frack.

AI 185

AI Software Review Technical Review Sales Hiring 185

SaaStr

APRIL 1, 2025

Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became. While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer.

Scale 208

Scale Sales Hiring Underperforming Technical Team Headcount 208

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? How do you scale PLG?

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

Incredo

MARCH 20, 2020

The Incredo team switched to a fully remote working system in September 2019. At the beginning it was a bit hard to track the progress of tasks and communicate with team members effectively. Since you started working from home, your whole team already saves around 1 hour of their day.

Underperforming Technical Team 227

Underperforming Technical Team Outsourced Development Systems Review Software Review 227

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

SaaStr

JUNE 7, 2021

But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size. If you don’t have tickets, lock in Early Bird pricing today and bring your team! I was a software developer, a product person. Get tickets here. TRANSCRIPT . Super cool.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

Intercom, Inc.

JANUARY 12, 2021

If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud. Similar to Kubernetes, unless your team already has a lot of experience with microservices, most startups shouldn’t go near them. But over time, we noticed that teams hated working on these services.

Technical Review 269

Technical Review Scale multi-cloud Kubernetes Scaling 269

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Can Coding Bootcamp Help You Get a Job in Digital Marketing?

Payment Methods 141

Payment Methods Cybersecurity Artificial Intelligence Payment Solutions 141

Neil Patel

SEPTEMBER 15, 2021

Furthermore, data can come in real-time, allowing you to make on-the-fly decisions and pivots to respond to the market and capture live opportunities. DataOps are the architectures and software developed to do all of this at scale, in an agile, responsive manner. That’s where DataOps comes in. What Is DataOps?

DevOps as a Service 145

DevOps as a Service Software Underperforming Technical Team Scale 145

Neil Patel

JUNE 17, 2021

consumers who love a product or brand would ditch it after several poor experiences. More concerningly, almost one in five would do so after a single bad experience. Word-of-mouth marketing is extremely valuable. For instance: Bad question: Thousands of customers have left five-star reviews for [Product X]. Key Takeaway.

Underperforming Technical Team 142

Underperforming Technical Team Social Media Technical Review Software Review 142

Intercom, Inc.

MAY 14, 2019

Mid-market and enterprise sales deals are undeniably complex. The first approach I took to managing the deal – writing longform executive summaries – left me and my team more confused than empowered. While it was designed for software development, its principles are just as relevant to sales.

Scale 147

Scale Management Sales Underperforming Technical Team 147

Frontegg

APRIL 5, 2021

Two-factor authentication gives developers the freedom to implement a variety of options to act as a second layer of security. Developers face many challenges while implementing a secure and user-friendly authentication system. One that comes to mind right off the bat is the dreaded weak password. 2FA or MFA? Image Source.

Artificial Intelligence 96

Artificial Intelligence Underperforming Technical Team Systems Review Banking 96

Sales Hacker

JULY 21, 2021

But that doesn’t mean they’re all bad. A strategy is how a team plans to reach their overarching goals and all of the steps to get there. RevOps helps achieve sales and marketing alignment”. That happy place where every marketing qualified lead turns into a sales qualified lead. ” – you’re not alone. Not exactly.

Sales Hiring 132

Sales Hiring Underperforming Technical Team Sales Sales Enablement 132

User Pilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Poor prioritization and external pressure are also common causes. Book the demo!

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

APRIL 30, 2024

In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. In this role, he drove the development of products that took eBay’s global e-commerce platform to new levels of success. Marty Cagan is a popular name in the product management world. Who is Marty Cagan?

Management 105

Management Underperforming Technical Team Innovation Consulting 105

Sales Hacker

JANUARY 3, 2022

Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. To meaningfully speed up your content creation process without sacrificing quality or quantity, though, you also need to look closely at how your team approached sales enablement. Develop T-shaped professionals.

Sales Enablement 111

Sales Enablement Scale Sales Hiring Outsourcing Services 111

FastSpring

MAY 20, 2024

As the VP and General Manager of the Stardock Software division, Brad led his team through this process and has learned some valuable lessons about doing it as strategically and easily as possible. There’s no way to mitigate all possible communication issues, and marketing is always the last thing you put out,” he says. “It

SaaS Payments 158

SaaS Payments Payments Merchant Services Payment Solutions 158

User Pilot

JANUARY 14, 2024

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. They earn around $201k/year.

VP of Engineering 105

VP of Engineering Management Underperforming Technical Team Compensation 105

Neil Patel

JANUARY 25, 2021

How to Choose the Best Data Analysis Software for You. Data analysis software isn’t a cheap investment, so use caution when making a selection. Your team is the very pulse of your business, which is why their skillset is the most crucial factor when it comes to choosing a software tool. Or is your team less technical?

Data Analysis 140

Data Analysis Software Data Scale 140

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. We could translate the software into Spanish.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JANUARY 14, 2020

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. This won’t be that bad. We were also teachers, we taught in the classroom, so we knew how to teach the first courses.

B2B 173

B2B B2C Scale New CTO 173

User Pilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product. As a result, product teams are able to make quicker decisions.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

User Pilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $192,383/yr. Average salary: $151,254/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

FastSpring

JULY 11, 2024

Marketers call this the hero section of the page. And when someone is looking at your website, they’re there to buy software, which is to be really clear. We’re human beings with, we come with baggage, good baggage, bad baggage, prior experience, a perspective. Use some marketing speak. It’s boring.

B2B 168

B2B Scale Underperforming Technical Team Sales 168

OpenView Labs

JANUARY 12, 2022

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. In fact, the team intentionally takes a non-dualistic approach that relies more on empathy, flexibility, and context than on the concept of right versus wrong. .

Leadership 98

Leadership SMB Underperforming Technical Team Scale 98

Frontegg

MAY 24, 2021

The software development world has changed dramatically over the last few years. Following the SaaS revolution, almost no software products are sold today outside a cloud and subscription model. When working as a new developer on a huge code base, the onboarding process gets really complicated. SEE HOW EASY IT IS.

Software Review 98

Software Review SaaS DevOps as a Service Underperforming Technical Team 98

OpenView Labs

MAY 20, 2021

Throughout all of my experience at early-stage growth companies, there’s been an overarching theme: From inception, it’s the people you attract, hire, train, promote, and “communify” who enable and accelerate your time to market and your customer acquisition and satisfaction. The question becomes: “Who do I want on my team—and why?”.

Scale 98

Scale Underperforming Technical Team Headcount Software Review 98

Stax

MAY 21, 2024

The key to successful marketing is knowing the product and establishing a relationship with your ideal clientele. Request Quote Understand Your Market Any successful seller or marketer knows that the first thing you have to do before you can sell these legal practice management systems is identify your target market.

Payment Solutions 88

Payment Solutions Payment Services Payments Software Review 88

Audacix

SEPTEMBER 2, 2020

Because you’re building and, likely, maintaining a web application that has many releases throughout the year, you need a web application vulnerability testing tool that can work with your software development processes. Not every web app vulnerability testing tool helps your software engineers stick to their strict timelines.

Software Review 52

Software Review Underperforming Technical Team DevOps as a Service Software Development 52

Sales Hacker

AUGUST 23, 2018

More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. There’s a general tendency among most frontline sales teams to sell to enterprises and become the next Salesforce. It’s great to dream about bagging enterprise deals with the Fortune 500 companies.

B2B 74

B2B Development Team Review Underperforming Technical Team Sales 74

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

JANUARY 30, 2023

Becoming aware of the product's existence through branding and marketing campaigns. The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. of the market) are excited about trying products and testing new technology. Evaluation. Innovators (2.5%

Technical Review 98

Technical Review Software Review Underperforming Technical Team Social Media 98

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive.

VP of Engineering 118

VP of Engineering Scale Sales Hiring Underperforming Technical Team 118

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

ProfitWell

MARCH 12, 2020

Looking at the market today, one might feel a little overwhelmed, and understandably so. To tap into the market, companies need to gain an edge over their competitors in all aspects of their business. Almost half (49%) of American consumers switched companies in 2019 due to poor customer service. ProfitWell Recognized.

Subscription 59

Subscription Payment Features SaaS Payments Payment Services 59

Baremetrics

DECEMBER 28, 2020

You may be thinking, “How bad can it be?” What makes the SaaS business model one of the fastest growing markets out there is the convenience of recurring payments and subscription based billing. Your team follows up and payment is recovered. Recover is a one-stop-shop dunning software developed by us.

SaaS Payments 105

SaaS Payments Payment Services Payment Solutions Payments 105

Scytale

DECEMBER 13, 2023

The Evolving Role and Responsibilities of a CISO The CISO’s primary responsibilities include: Developing and implementing enterprise-wide information security strategies and policies. The CISO coordinates with technical teams to contain breaches and prevent future attacks. This includes compliance with regulations like the GDPR.

Technical Review 52

Technical Review Underperforming Technical Team compliance Automotive 52