SaaSOptics

AUGUST 11, 2022

Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn. Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder.

Scale 97

Scale Scaling Technical Review Venture Capital 97

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

SaaStr

MARCH 22, 2024

The decision to leave a fairly scaled role leading 200+ AEs at LinkedIn to join a smaller-stage startup. The Worst Days of a CRO The job of CRO is a tough one, with lots of natural tensions in place between sales and marketing, sales and product, etc. The highs and lows always come, usually involving the people on your team.

Scale 239

Scale Underperforming Technical Team SMB Finance 239

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

SaaStr

SEPTEMBER 24, 2020

You know how everyone says you'll never look and wish you'd kept a bad VP as long as you did? Because to scale, you are going to need to add a true management team, and then a second one, and then layers of management. The fewer weak hires they continue to make. The less they slow down feature development.

Sales Hiring 212

Sales Hiring Part-Time VPE Scale Underperforming Technical Team 212

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

ChurnZero

JULY 22, 2022

Does your Customer Success team have a shallow view of onboarding? But when it feels like each customer has different goals and definitions of success, how do you create an onboarding program that caters to these individual needs and at the same time can scale? I have the internal handoff from pre-sales to post-sales customer teams.

Scale 98

Scale Onboarding Scaling Underperforming Technical Team 98

Sales Hacker

NOVEMBER 29, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We bolted onto their outbound team. Specifically, we focused on helping scale up their individual user base. Join Kristina Finseth (Sr.

Scale 74

Scale Underperforming Technical Team Outsourced Development Growth Marketing 74

SaaStr

FEBRUARY 13, 2024

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The first hire after six AEs was a senior hire, Ashley Kelly, as Senior Director of Sales Development.

Sales Hiring 177

Sales Hiring Scale Underperforming Technical Team Revenue 177

Intercom, Inc.

JULY 11, 2019

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. If you’re a leader, he says, don’t try to scale your job. Here are five quick takeaways: Most sales and support teams talk about their jobs as a funnel.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

SaaStr

JANUARY 29, 2023

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). Sometimes it’s VP Marketing. The #1 reason to do a start-up is Career Development. Or VP of Eng, or whatever. Only money.

Sales Hiring 279

Sales Hiring Scale Underperforming Technical Team Startup 279

Tom Tunguz

FEBRUARY 24, 2020

There’s a CEO at the top in red, VPs in orange, senior contributors in dark gray, team leads in green, and junior individual contributors in light gray. Sometimes there are directors running teams that should be headed by VPs. Is this so bad? To scale means hiring lots of people.

Startup 263

Startup Scale Underperforming Technical Team Scaling 263

SaaStr

DECEMBER 29, 2022

We believe that in order for SaaS companies to unlock their next stage of growth, their financial operations tech stack must strike the right balance between flexibility, which allows them to pivot quickly in an ever-changing market, and complexity, which supports them as they scale their business, operations, and monetization strategies.

Scale 208

Scale Underperforming Technical Team B2B AI 208

SaaStr

MARCH 26, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations. Our team is in Room 111.

Scale 157

Scale Payment Services Payment Methods Scaling 157

Sales Hacker

SEPTEMBER 26, 2019

Not only does the sales team have strong performers, but the entire company’s mission is focused on changing the industry’s approach to sales by giving sellers the information they need to close more deals. . How do you improve a sales team’s performance when they’re already operating at world-class levels? . My plan? .

Scale 67

Scale Underperforming Technical Team Sales Hiring Scaling 67

SaaStr

NOVEMBER 1, 2022

Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. The US is an extremely competitive talent market. We remain optimistic about the prospects of cross-border SaaS.

Scale 216

Scale Sales Hiring Cybersecurity Underperforming Technical Team 216

SaaStr

JANUARY 2, 2024

You have to think about how you will differentiate and craft your offers from the rest of your marketing. You don’t want conflict with the sales team. How do you leverage that offer to develop relationships with partners? Those travel so fast from venture teams straight to founders, boards, and other VC funds.

Startup 183

Startup Scale Underperforming Technical Team AWS 183

Intercom, Inc.

APRIL 22, 2019

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. He joined me for a conversation on tackling issues that come up as you scale your customer experience. When scaling your customer experience, remember AI can’t simulate human empathy.

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Underperforming Technical Team 103

Underperforming Technical Team Scale Interviewing Social Media 103

SaaStr

MAY 10, 2022

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . He highlights the three key strategies that helped TripActions scale and boost their revenue. Develop a well-defined vision. Do not waste time developing a Plan B.

Travel 200

Travel Revenue Underperforming Technical Team Scale 200

Intercom, Inc.

MAY 28, 2018

Working as Sales Development Representatives at Intercom, we deal with a huge volume of conversations with potential leads that come in through live chat. Above all, it was a poor experience for our existing customers. Enter our chatbot to help lead qualification. And then our chatbot stepped in to the rescue.

Scale 187

Scale Underperforming Technical Team Sales Customer Support 187

OnStartups

MAY 18, 2021

All the points below have been pulled from startup sales teams that I think work pretty well (including the team at CRM software company, HubSpot). Building Startup Sales Teams. They’re not bad people, they’re just different from you, especially if you're an introverted geek like me. Don’t hire sales people too early.

Sales Hiring 110

Sales Hiring Scale Underperforming Technical Team Startup 110

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. First, there was a LOT to like about the company: The market size was, and remains, huge. Instacart performed exceptionally well, scaling their operationally intensive model to grow GTV from $5.1

Marketplace as a Service 142

Marketplace as a Service Scale Underperforming Technical Team Construction 142

SaaStr

JULY 25, 2021

As two CEO who love the art of sales and scaling, this one really was special. ” And I told him we have a good market, we have a good product and because the product is good, that’s why our business is doing well. You can have the great product and a great team, but the market of small or very niche.

Sales Recruiting 246

Sales Recruiting Sales Hiring Scale VP of Engineering 246

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. First off, let’s spend a moment on this product/market fit point. The goal is to inflect the growth of the entire company over time.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

OpenView Labs

MAY 19, 2021

After college, Ashley joined Twilio and played a key role in helping the company reach, engage, and convert its developer audience. She’s an expert on what works and what doesn’t when it comes to building successful relationships with developer audiences, software marketing teams, and technical CEOs.

Underperforming Technical Team 52

Underperforming Technical Team Development Technical Review Marketing 52

Kellblog

NOVEMBER 18, 2021

Is your leadership team world-class? Does your board think you have the right leadership team? Heck, does your leadership team think you have the right leadership team? new ARR), OKRs , or hiring goals — either in terms of number or quality (particularly when staffing their own leadership team).

Leadership 113

Leadership Underperforming Technical Team Sales Hiring Scale 113

Point Nine Land

OCTOBER 23, 2023

We recently hosted the Point Nine Founders Summit, featuring several panels and presentations from founders, CFOs, COOs, and sales execs on building early sales teams and hiring your first successful sales leaders. It helps keep the product team focused on customer feedback and providing value in exchange for revenue.

Sales Hiring 125

Sales Hiring Scale Technical Advisors Technical Cofounder 125

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

Sales Hiring 171

Sales Hiring Sales Recruiting Underperforming Technical Team Scale 171

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. In short, they make it easy to see what each team, department and organisation is working on, omitting and their respective goals. Again, it was an easy to use model which scaled effective decision-making.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

SaaStr

APRIL 5, 2021

Because I suspected that small but interesting early traction was just bottom-feeding in the market. Not a true disruption in the market. Hmmmm … well, to me, that’s not a bad place to be once a space, a category, gets to $100m+. Because at this scale, there will be room at the bottom.

Scale 239

Scale Sales Recruiting Underperforming Technical Team Pricing 239

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) Because when marketing meets AI , magic happens. To put it another way, marketing and AI is a love story for the ages. To put it another way, marketing and AI is a love story for the ages.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

BetterCloud

APRIL 8, 2024

Fostering customer relationships through innovation Over the course of 2 exhilarating days, our team of engineers, product managers, and designers collaborated closely with our customers. Customer driven development is one of the most effective ways to get it closest to right the first time around. The result? It’s a Win-Win!

Underperforming Technical Team 52

Underperforming Technical Team Innovation Development Engineering 52

User Pilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105