SaaStr

JUNE 7, 2023

Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. But before the years of rapid scaling, it took the company a little while to hit its stride.

Scale 192

Scale Scaling SMB Marketing 192

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Below, we’ve shared some of the top takeaways from the session: #1 On what order to build out your sales and marketing teams. Harry Stebbings. ” Want more?

Scale 157

Scale Scaling Sales Hiring Marketing 157

SaaStr

FEBRUARY 17, 2022

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. As a marketer, I bring new products to market. Marketing needs to be the interface between the customer and the company.

Engineering 215

Engineering Scaling Marketing Acquisition 215

SaaStr

AUGUST 25, 2021

But the vast majority of the top SaaS and Cloud companies have shown top-tier NRR can scale forever. And even more importantly, triple down on customer success, customer marketing, and customer happiness. You Aren’t Doing Enough Customer Marketing. The post High NRR Can Scale Infinitely. So there are no excuses.

Scaling 332

Scaling Investment Cloud Customer Success 332

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Many founders try to sell a product to everyone in their total addressable market right out of the gate.

Scale 218

Scale Sales Hiring Scaling Revenue 218

SaaStr

SEPTEMBER 16, 2022

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. Or do you actually have something worth scaling?”. Do you have it right in your first market? These proven and repeatable levers must translate into your own country’s market and beyond.

Scale 197

Scale Scaling Sales Hiring Marketing 197

SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

Scale 225

Scale Scaling Marketing Consulting 225

SaaStr

FEBRUARY 12, 2024

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR. Strong Disagree.

Product Marketing 200

Product Marketing Marketing Scale Communication 200

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business. It’s inevitable.

Scale 220

Scale Strategy Scaling Outbound Sales Team 220

SaaStr

FEBRUARY 8, 2024

And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. Marketing is a variable cost with generally medium-term benefits in SaaS and B2B. So marketing gets cut.

Marketing 215

Marketing Scale B2C B2B 215

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 195

Scaling Marketing Management Branding 195

Predictable Revenue

OCTOBER 12, 2023

Collin Stewart sat down with John Eitel, Chief Sales Officer at Demandbase to navigate the complex terrain of entering a new market. The post Scaling the Unscalable with John Eitel appeared first on Predictable Revenue.

Scale 130

Scale Scaling Revenue Sales 130

Tom Tunguz

SEPTEMBER 8, 2022

This chart holds the secret to successful hiring of go-to-market teams. It formed the basis for a career at HubSpot predicated on consistent quantitative analysis to scale the go-to-market, which he detailed in the Sales Acceleration Formula in 2015. What is it? Closing ability correlated negatively.

Sales Hiring 344

Sales Hiring Sales Recruiting Scale Marketing 344

SaaStr

NOVEMBER 22, 2020

Prashanth Chandrasekar, CEO @ Stack Overflow recently shared with our community the four key pillars he feels are necessary to propel a company to scale upward. The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Market Fit.

Scale 310

Scale Scaling Technical Review Systems Review 310

Kellblog

SEPTEMBER 12, 2023

It’s fun when the person who ran marketing at one of your rivals asks you some 20 years later to speak at their annual conference. The topic I spoke on was The Keys to Nailing and Scaling Go-To-Market. In my speech, we drill into two things: My thoughts on scaling a startup in general: It’s about growth engines.

Scaling 111

Scaling Marketing Startup Engineering 111

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. In this playbook we’ll share: Automated outbound at-scale strategies. From there, strategy comes in.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

FEBRUARY 1, 2024

Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. It happened almost everywhere the past few years But marketing is your future.

Scale 227

Scale Marketing SaaS Scaling 227

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. By doing so effectively, you can unlock a path to scaling profits. To assist you with this all-important self-assessment, CloudBlue is introducing our Channel Maturity Scale.

Scale 276

Scale Scaling Marketplace as a Service Cloud 276

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 252

Scale Sales Hiring Sales Marketing 252

SaaStr

OCTOBER 17, 2023

PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit.

Scale 164

Scale Sales Hiring Customer Success Scaling 164

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

SaaStr

DECEMBER 6, 2022

When scaling a SaaS company, striking a balance between hypergrowth and risk is essential. On Balancing Compliance and Growth: Compliance, for any sub-category in SaaS, whether it’s marketing following GDPR compliance or your product team following FinTech compliance – it’s binary.

Scale 226

Scale Scaling compliance Forecasting 226

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. They searched project management or C RM.

Scale 164

Scale Sales Hiring Scaling Banking 164

Andreessen Horowitz

JUNE 14, 2023

In the early stages, your go-to-market (GTM) leaders generally operate alongside a small team—as both a player and a coach—to do whatever it takes to close deals or reach customers. But once you have a foothold in the market and … The post Scaling Your Go-to-Market Org appeared first on Andreessen Horowitz.

Scaling 65

Scaling Marketing 65

Tom Tunguz

JUNE 20, 2020

Today, we’re answering the question: how do teams grow as a startup scales? The median startup with between 1-5M in ARR will have 12 engineers, 6 in sales and 3 in marketing. Meanwhile, the size of the marketing team increases only by 4X, compared to a 10X increase in sales and a 5X+ in engineering.

Scale 356

Scale Scaling Sales Hiring Software Review 356

SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Markets are more crowded than ever, so building multi-product companies is the best way to compete. Instead, focus on getting to market quickly and then go back to that zero-to-one mindset.

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Scale Scaling Startup Sales Hiring 222

Intercom, Inc.

DECEMBER 22, 2020

This year, we launched Scale , a new content strand focusing on how industry leaders are propelling their companies forward by keeping their customers front and center. . When we created Scale, we had no idea what the year would hold in store; we simply knew that investing in long-term customer relationships was the key to success.

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Scale Scaling Customer Support Interviewing 220

Tom Tunguz

JANUARY 18, 2022

Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets? Only the 2016 reduction of 57% surpasses it.

Marketing 362

Marketing Startup Finance Technology 362

SaaStr

JANUARY 16, 2023

To convert an idea into a successful venture, startups need to be equipped to scale. They need to act fast and take first-mover advantage to compete in the dynamic market. Before startups scale, they should know the “what, why, and how” of their needs. Scale quickly and be receptive to changes.

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Scale CTO Hire Cloud Scaling 193

Intercom, Inc.

JULY 28, 2022

And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210