Intercom, Inc.

JANUARY 12, 2021

This post is an adaptation of a talk I recently gave at the Amazon Web Services (AWS) community day event in Dublin about the technical strategies I’ve experienced that don’t work and the ones that have helped us to grow and scale at Intercom. At Intercom, we’ve found success running Lambda as glue code between AWS services.

Technical Review 269

Technical Review Scale multi-cloud Kubernetes Scaling 269

SaaStr

AUGUST 2, 2021

Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market.

Outsourcing Services 277

Outsourcing Services Scale Scaling Outsourced Development 277

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. Cockroach Labs’ CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an angel investor for more than 80 different startups. Ideas Are Cheap.

Scale 179

Scale Scaling Sales Hiring Cloud 179

SaaStr

JANUARY 27, 2024

Typically support consumes about perhaps 5%-7% of your revenue at scale (excluding customer success) in most SaaS models. Another 5%-7% go to core infrastructure costs (AWS, Azure, Snowflake, etc). It’s your top marketing and customer retention investment. It could be more or less, but that’s a rough way to think about it.

Azure 219

Azure AWS SaaS Customer Success 219

SaaStr

DECEMBER 20, 2023

They were $1.7B+ ARR in October , so let’s call it close to $2B at the end of the year, growing 40%+ at that scale –and profitable! (or But not always — marketing costs can often overwhelm the smaller revenue per customer. But we at least know enough to put together 5 Interesting Learnings!

AWS 255

AWS B2C AI Scaling 255

SaaStr

MARCH 31, 2022

This episode is an excerpt from a session at SaaStr Scale. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Scale 196

Scale Marketplace as a Service Cloud SaaS Payments 196

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant.

Cloud 239

Cloud Scale AWS AI 239

Chart Mogul

JANUARY 28, 2022

A few months ago, we retired our last pieces of infrastructure on DigitalOcean, marking our migration to AWS as complete. Our journey was not your regular AWS migration as it involved moving our infrastructure from classic VMs to containers orchestrated by Kubernetes. Ultimately, we decided to go with AWS. Managed databases.

K8S orchestration (Kubernetes) 52

K8S orchestration (Kubernetes) AWS EKS (Elastic Kubernetes Service) GCP(Google Cloud Platform) 52

SaaStr

AUGUST 16, 2022

But even there, to truly scale, they went more enterprise and built out a full enterprise sales and marketing function. The next 5 also always work, but you need someone in marketing that’s done them well before to own them: #1. But third-party events like AWS, Dreamforce, SaaStr, Shoptalk? Partner Marketing.

Scale 263

Scale Sales Hiring Marketing SaaS 263

SaaStr

APRIL 2, 2023

SaaStr 644: Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks with Databricks SVP and GM Ed Lenta  4. Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks 5. SaaStr 643: What’s Holding Up Buyers?:

Scale 226

Scale AWS Scaling Enterprise 226

SaaStr

NOVEMBER 18, 2023

Something that’s both not surprising but also pretty impactful: 57% of venture-backed startups will have to go “back to market” in 2024 to raise more capital. They typically give them just enough to see if it will work, and the startup grows and scales to the next stage. What does Pilot’s latest data say?

Startup 305

Startup Venture Capital Azure AWS 305

Hitenism

NOVEMBER 7, 2016

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B Working backwards isn’t a silver bullet that guarantees you success on the scale of AWS.

AWS 189

AWS New CTO Scale CTO 189

SaaStr

FEBRUARY 2, 2023

CloudKeeper from TO THE NEW, is a cloud spend optimization solution that guarantees to cut down your AWS bills by 5-15%. With CloudKeeper, we have helped 200+ of our customers optimize their AWS spend with a guaranteed reduction in their AWS bills. Join these incredible companies to experience all the value of SaaStr!

Cloud spend optimization 203

Cloud spend optimization AWS Scale compliance 203

SaaStr

NOVEMBER 15, 2023

It’s market cap is almost $50 Billion. Ok times are tough for many out there But not Crowdstrike: – Almost $3B in ARR – Growing 37% (!) – 26% Free Cash Flow – 125% NRR – $48B Market Cap — Up 94.58% this year (!) Security remains hot. And in fact, the stock is up 94.7% this year! ” #7.

Cybersecurity 258

Cybersecurity AWS Benchmarks Cloud 258

SaaStr

MARCH 6, 2024

Salesforce and Marc Benioff at first said the core market, security identity, was too small of a market. Seat Contractions Have Brought NRR Down From 120% to 111% While 111% NRR is still quite an engine at this scale, the drop in NRR from seat contractions explains a good chunk of the headwinds Okta has seen. #2.

Fractional VPE 216

Fractional VPE Part-Time VPE Scale SMB 216

SaaStr

MAY 15, 2024

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. Back to the consumer market. You can tune into Workshop Wednesday every single Wednesday at 10 a.m. PST to connect with top execs from companies like.

Subscription 263

Subscription Payment Features B2B Mobile 263

Chargify

AUGUST 17, 2020

However, with the introduction of Events-Based Billing by Chargify, this event-based billing model is now available to small and medium-sized businesses, giving them the ability to offer the same pricing models and bill customers just as precisely as Amazon Web Services (AWS) or the popular voice and messaging platform Twilio.

AWS 98

AWS Payment Services SaaS Payments Payments 98

SaaStr

FEBRUARY 8, 2024

You do need “quota capacity” as you scale. A top mistake I see CEOs make is to scale back the amount of time they spend in sales once they hire a few reps. They can do it, but it’s pretty awful. Do more marketing for them. After 10 reps or so, it often becomes a bodies / numbers game on some level.

Scale 220

Scale Sales Hiring Sales AWS 220

Intercom, Inc.

AUGUST 30, 2022

But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale. This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock).

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

DECEMBER 20, 2023

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs. Is it Cheaper or Better to go PLG?

New CTO 251

New CTO Scale Sales Hiring AWS 251

Clouded Judgement

FEBRUARY 2, 2024

Amazon on AWS : “…customers are continuing to shift their focus towards driving innovation and bringing new workloads to the cloud. The hyperscalers benefit from massive scale, distribution, trust and depth of customer relationships in ways no other software companies do. Follow along to stay up to date! Bucketed by Growth.

Cost optimization & reporting 161

Cost optimization & reporting Cloud Azure AWS 161

SaaStr

NOVEMBER 17, 2023

Well, certainly it exploded in 2021, in my portfolio at least, if perhaps not as dramatically as in the public markets. And also while many of the above names had seem growth slow at scale, bear in mind they are all awfully good SaaS companies. Products that are as close to an annuity as possible, that are amenable to efficiency gains.

AWS 248

AWS SaaS Pricing Acquisition 248

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. Yes, it’s expensive — a booth, flying SDRs out, buying swag. It’s too much.

Outsourcing Services 195

Outsourcing Services Scale Outsourced Development Marketing 195

SaaStr

JUNE 28, 2023

So there was a quiet SaaS IPO you may have missed in the craziness of 2021 — SEMRush, a tool your marketing department quite likely uses to keep track of the performance of your SEO and marketing site. It’s tough out there in the public markets, folks. Still, always helpful to see how any leader does free to paid at scale.

Scale 193

Scale AWS Scaling Revenue 193

Clouded Judgement

OCTOBER 27, 2023

Subscribe now Cloud Giants Report Q3 ‘23 Not a great signal for software this week from the Cloud Giants (AWS, Azure and Google Cloud)…After Q2 (3 months ago), the tone from the Cloud Giants around optimizations was largely: optimizations have started to ease, and net new workloads have picked up. Staggering scale already.

Cost optimization & reporting 152

Cost optimization & reporting Cloud Azure AWS 152

Frontegg

JUNE 30, 2021

Finally, when the business has unlimited possibilities for expansion, all the costs involved become smaller in scale as you expand. This way, the more customers you have, the more investment you can make in marketing, promotion, and improving customer relations. How to Build a Multi-tenant SaaS Application on AWS?

AWS 88

AWS SaaS Payments Payment Methods Enterprise 88

SaaStr

NOVEMBER 6, 2023

If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. Growth in public cloud services (AWS, Azure, Google Cloud, Snowflake, etc.) If you’re selling cloud infrastructure, for the most part, growth may be down a smidge but is still strong, e.g., MongoDB.

Merchant Services 267

Merchant Services Azure Software AWS 267

SaaStr

APRIL 24, 2021

220m in ARR, $13B market cap. Shopify has exploded to $3B+ in ARR and a $135B Market cap, growing an incredible 96% during Covid. But as Shopify scaled, its revenue as a percent of commerce on its sites — “Merchant Solutions” — began to eclipse its recurring SaaS revenues. Only half does. And 162% NRR.

Merchant Services 358

Merchant Services SaaS Payments Payment Solutions Payment Services 358

SaaStr

JANUARY 29, 2023

Even If It’s Awful for Series A-E Rounds. SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow  2. SaaStr 626: 10 Lessons Learned Scaling to $1B Valuation with Drift Co-founders David Cancel and Elias Torres  5. A 6 Part Test to Help You Get It Right.

Sales Recruiting 182

Sales Recruiting Sales Hiring Scale AWS 182

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Sales Recruiting 86

Sales Recruiting Scale AWS Management 86

Tom Tunguz

APRIL 6, 2023

In the cloud, AWS, Azure, & GCP have created about as much market cap as all the top 100 B2B & B2C publics built on cloud (Netflix, ServiceNow, AirBnb, etc). Market : how to compete with incumbents? Layer : application, platform, or infrastructure? But there are 100 applications compared to 3 infrastructure vendors.

Generative AI 211

Generative AI AI GCP(Google Cloud Platform) Startup 211

Clouded Judgement

APRIL 11, 2024

The first few months of this year felt like a lot of churning in the market. It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. What I’ve shown below is the market-adjusted stock price reaction.

Cloud 177

Cloud Software Azure AWS 177

OpenView Labs

FEBRUARY 9, 2021

This is why we’re seeing more and more SaaS companies—Datadog, Twilio, AWS, Snowflake, and Stripe, to name a few—find success with product led growth paired with usage-based pricing. It requires shifts in go-to-market strategy, sales compensation, financial planning, billing, and much more. Ready to scale to $100+ million ARR?

Scale 98

Scale Pricing Scaling AWS 98

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The LMS market segment is big, and Docebo thinks about it in two folds. market is double the size of the internal one.

Sales Hiring 200

Sales Hiring Scale SMB Outsourced Development 200

SaaStr

MAY 31, 2023

AWS is seeing this, and so is Snowflake. But it’s the $1M+ ones that are fueling the big numbers at this scale. Also you can see sales & marketing headcount is basically flat, while hiring is almost all in engineering / R&D. So when CFOs and others tighten budgets, they’ll also try to buy less Snowflake.

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Headcount Scale Sales Hiring AWS 195

Tom Tunguz

JUNE 30, 2020

Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource. With two decades of experience, Adam is well-versed in developer evangelism. My partner Astasia Myers will be leading the discussion. She writes often on topics like these on our blog Memory Leak.

Development 311

Development Scale AWS Scaling 311

SaaStr

FEBRUARY 20, 2021

So we’ve had a lot of fun in our 5 Interesting Learnings profiling the top SaaS and Cloud companies at scale, from Slack to Zoom, from Shopify to Datadog, from Box to DropBox. But are AWS, Azure and Google Cloud just too big for us to learn from? AWS vs. Azure vs. Google Cloud is one of the greatest case studies of all time.

Cloud 215

Cloud Azure AWS Scale 215