SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. From channel-ready ISVs to channel-proficient ISVs to channel-expert ISVs, three pivotal stages of channel effectiveness are characterized according to six key metrics.

Scale 293

Scale Scaling Marketplace as a Service Cloud 293

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? The Shield: Owning market consensus. No one built a business solely on metrics like TAT, LTV, etc., From being a company no one knew, Expensify went on to buy every sponsorship spot at marketing conferences across the country.

Scale 305

Scale Marketplace as a Service Advertising Business Model 305

FastSpring

JANUARY 23, 2025

Podcast Full Interview: Audio Listen online or find it on more podcast services. So it’s a marketplace, it’s a platform. And the biggest difference between the two of those statements is one, low value to sort of medium and high value, and then two, the actual service layer built into the technology underneath the hood.

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

SaaStr

JULY 13, 2022

Finally, growth occurs when sales, product, and marketing can come together. These processes might include listening to employees, getting external feedback, or reviewing your metrics regularly. . Only go-getters survive in the SaaS marketplace. Ideally, every company’s growth story would follow a formula.

Scale 281

Scale Sales Hiring Revenue Marketplace as a Service 281

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners.

Scale 261

Scale Scaling Marketplace as a Service Entrepreneurship 261

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 144

Social Media Consulting Development Team Review Marketing 144

Neil Patel

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Merchant Services 143

Merchant Services Payments Payment Methods Marketing 143

Neil Patel

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. How do you stand out in such a highly-competitive marketplace? Find an Amazon marketing consultant. 3 Ways an Amazon Marketing Consultant Can Help Grow Your Business. PPC campaigns are a great type of marketing task to outsource. Many entrepreneurs do.

Consulting 126

Consulting Outsourcing Services Marketing Underperforming Technical Team 126

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? In fact, the run-up to the holidays is a perfect time for any service-based business to find customers and start the new year on a profitable note.

Marketplace as a Service 129

Marketplace as a Service Social Media Business Underperforming Technical Team 129

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. He served as National Director for Marketing in both places.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

SEPTEMBER 9, 2021

After all, this data allows you to create a winning marketing strategy and grow your business. Wouldn’t it be great if you could bring these data sources together and view, at a glance, exactly how your marketing strategies are performing? per user per month, Power BI Pro gives you access to the cloud-based service. The problem?

Marketing 127

Marketing Social Media Underperforming Technical Team Marketplace as a Service 127

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Neil Patel

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. Marketers like influencer promotions too. Why Your E-Commerce Business Should Use Influencer Marketing Tools. So what’s the answer?

Payment Methods 142

Payment Methods Branding Payment Solutions Payment Services 142

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 135

VP of Engineering Marketing Marketplace as a Service Social Media 135

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. According to Blissfully’s report: The typical mid-market company uses 185 different apps. Hired talked about how they’re giving companies unprecedented flexibility for tech hiring.

Sales Hiring 211

Sales Hiring Scale Payment Features Marketplace as a Service 211

How To Buy Saas

FEBRUARY 27, 2021

There are more blessings coming for you in 2021 as Semrush has got some new key updates in 2020 end to amplify your content, social, and search engine marketing executions in 2021. Also, If you are new to the digital industry looking for a digital marketing tool, you can rely on the SEMrush marketing platform. 2018 V/S 2020.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

FastSpring

JULY 26, 2024

With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. So we have the most used product in market for PC console games.

Development 158

Development Strategy Marketing Forecasting 158

Clouded Judgement

JANUARY 26, 2024

Subscribe now ServiceNow Kicks Off Q4 Earnings Season ServiceNow kicked off Q4 earnings season on Wednesday (they are almost always the first software company to report), and I thought I’d dig in to see if they left any clues for what we should expect for the broader software market. Even a DCF is riddled with long term assumptions.

Cloud 167

Cloud Marketplace as a Service AI Subscription 167

Hitenism

DECEMBER 26, 2016

Looking in hindsight over the past decade, it’s now unimaginable to think about how easy it used to be for a SaaS business to grow fast by just executing really well in sales or marketing. That’s all changed as it’s become easier for anyone to create, market and sell a SaaS product. What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Leverage Influencer Marketing to Reach a Wider Audience.

Advertising 143

Advertising Strategy Social Media Marketplace as a Service 143

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates and reach the levels of market liquidity they have, startups like Uber and AirBnB require massive amounts of cash. The startup must have a a balance sheet of more than $100M to shoulder that type of annual marketing spend. Market fragmentation. Crunchbase tallies $10.1B raised by Uber and $2.4B

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. First, there was a LOT to like about the company: The market size was, and remains, huge. Beyond the metrics, co-founder and CEO Apoorva Mehta had great founder/product fit. billion to $20.7

Marketplace as a Service 140

Marketplace as a Service Underperforming Technical Team Scale Construction 140

User Pilot

MAY 27, 2025

Its not just the design, features, or marketing. Track mobile app engagement metrics with Userpilot. Once segmented, compare app performance metrics like engagement, retention, or feature usage across groups. That means each group uses your app differently, so looking at generalized metrics alone can hide important patterns.

Mobile 96

Mobile Retention Payment Features Onboarding 96

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Switching to a different service is something that takes a lot of effort. I saw both sides of the marketplace, which was a lot of fun. When you have a market that’s so big, where do you start?

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Buffer Resources

MAY 8, 2024

As a creator or influencer, I’m willing to bet a good chunk of your content involves sharing products, tools, and services you love.   Let’s get into how affiliate marketing works, how you can join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy. 

Merchant Services 112

Merchant Services Payments Payment Services Payment Methods 112

SaaStr

JULY 11, 2019

Over the course of the next 10 years, the landscape in the market dramatically shifted, dramatically changed. First lesson learned, I truly believe that any product you are bringing to market, you need to have what I call BHAGs, big, hairy, audacious goals. The consumer literally changed overnight just right under our fingertips.

Scale 133

Scale Marketplace as a Service Sales Recruiting Scaling 133

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. We could see the market opportunity there, but nothing as big as we’ve been able to realize, now, as a company. We started out in the commercial SMB mid-market space.

Scale 215

Scale Scaling Sales Hiring Underperforming Technical Team 215

User Pilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? In this article, I'll go over what the North Star is, why this metric matters, and how to find yours.

B2C 98

B2C Metrics B2B Retention 98

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack. A suite of tools that creates new business growth.

Technical Review 161

Technical Review Marketplace as a Service Systems Review Customer Success 161

Neil Patel

NOVEMBER 9, 2020

More deals are about gaining access to new capabilities or markets. No one wants to be late to market. Yes, the tech giants could develop the software these micro startups are making, but by the time it’s ready for market, a competitor might have rolled a similar product out and taken all the glory. Micro Acquire.

Technical Review 145

Technical Review Payment Methods Acquisition Development Team Review 145

Natalia Luneva

APRIL 24, 2025

PayFac as a Service lets companies add payment processing to their platforms. Key Takeaways PayFac as a Service reduces PayFac setup time from years to days, slashing costs by millions. What Is PayFac-as-a-Service PayFac-as-a-Service is a new way for businesses to handle payments. each year since 2018.

Merchant Services 40

Merchant Services PayFac as a Service Payment Services Marketplace as a Service 40

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Intercom, Inc.

NOVEMBER 30, 2021

It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. Here’s an example of key goals and metrics to consider. Obviously we’re a little biased ??

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249