ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Pricing strategy. These are key questions when determining the perfect pricing strategy.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

The Angel VC

DECEMBER 12, 2018

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. What makes things tricky is, first, the uncertainty of how your CACs will develop at increasing scale and of how your churn rate will develop over time.

Sales Recruiting 106

Sales Recruiting SaaS Payments Sales Hiring Scale 106

Sales Hacker

DECEMBER 28, 2018

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. The Scientific Approach To Setting Sales Goals For Your SDR Team by Tito Bohrt. Total Shares – 238.

Sales Hiring 96

Sales Hiring Sales Underperforming Technical Team B2B 96

ProfitWell

JANUARY 6, 2020

The initial effort you put into finding a product-market fit will have a direct impact on whether your advertising efforts will be successful or not. If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Kellblog

DECEMBER 27, 2021

My point was that this is normal and healthy: you can long Miami and Austin without shorting Palo Alto which, by the way, would have been a bad idea in 2020. Is web3 going to change everything because, as Chris Dixon argues, the best entrepreneurs and developers have learned not to build atop centralized platforms? Web3 hype peaks.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

Practical Advice on SaaS marketing

OCTOBER 8, 2013

But that would be a bad idea. Or it can claim that its solution is developed for a particular kind of customer, as in "this product is built for companies with teams of 5-40 customer support reps." If you think about it carefully, you may find other ways to identify your particular market segment. Unported License.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” But Dopple’s team took the opposite approach.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. They also better understand how to measure the success of freemium and strategies to convert free users into paying customers (hint: product qualified leads are your friend).

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. The handoffs were very bad.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

DECEMBER 5, 2019

And we had been talking about that and I also run corporate strategy. Actually what I found was a little disarming, a little unfortunate, because there was a lot of, I think, bad experiences in the past with corporate venture capital and with earlier stage companies or with other VCs working with CVCs as they were once called.

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131

Point Nine Land

DECEMBER 12, 2018

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. What makes things tricky is, first, the uncertainty of how your CACs will develop at increasing scale and of how your churn rate will develop over time.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. The handoffs were very bad.

Scale 48

Scale Sales Hiring Underperforming Technical Team Social Media 48

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. We keep iterating.

AI Search 245

AI Search AI Scale Machine Learning 245

Intercom, Inc.

JULY 9, 2020

I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

User Pilot

SEPTEMBER 28, 2023

In this guide, we’ll walk you through what marketing experiments are, why you should run them, how to conduct experiments successfully, and seven experiments to try for yourself! You should run marketing experiments to gain unique insights into customer behavior that focus groups simply can’t offer.

Marketing 91

Marketing Underperforming Technical Team Onboarding Metrics 91

Sales Hacker

SEPTEMBER 8, 2021

It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel? These leads still serve as an opportunity for our team to generate pipeline.

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

Outseta

JANUARY 20, 2020

I was one of the first 10 or so employees at the company, and over the next five years I was given a remarkable amount of freedom to try new growth strategies, to succeed, and to fail. I was managing a team of 15 and the company had grown to about 140 employees. We mostly succeeded. I’m proud of all that.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

DECEMBER 1, 2021

In a conversation on The BUILD Podcast with Blake Bartlett , Hubert talked about how it’s bad for business to create a situation in which only the founder is allowed to be brilliant. Rather than creating a bottleneck, it’s much smarter to inspire each member of a team to find their own brilliance. Five or six UX interviews won’t do it.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. Which can be interpreted in simple words as: “We simply don’t know what to do next and don’t know whether what we’re doing now is a good strategy”.

B2B 71

B2B Scale Strategy Marketing 71

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies.

Business 52

Business SMB Scale DevOps as a Service 52

OpenView Labs

SEPTEMBER 19, 2019

as much time thinking and executing on their go-to-market (GTM) strategy compared to their product. This article will mainly focus on showing that there isn’t a one-size-fits-all product led growth strategy and also helps understanding its subtleties. This is the idea behind the traditional inbound marketing framework.

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

Intercom, Inc.

OCTOBER 15, 2020

Then I worked on “Pokemon: Mac and Cheese” for Kraft” Bob: When I was part of the new product team, we would not only design things we also worked with suppliers and would fly all over the world to actually get those lines up and running and do that kind of stuff. Because I think it’s an area that’s lacking in literature.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. Benefits of customer segmentation. Buying characteristics (i.e.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

OPEXEngine

MARCH 9, 2021

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

SaaStr

JUNE 3, 2020

Who should be brought into the meeting other than the sales team? Harry Stebbings: We are back for another week in the world of SaaStr, and diving straight in today, I recently tweeted about the importance of a sales playbook, pre-release, scaling out your sales team. What is the right way to structure your sales meeting?

Sales Hiring 176

Sales Hiring Scale Technical Advisors Systems Review 176

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

Sales Hacker

APRIL 22, 2019

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. At Priceline, I joined this really interesting group of people that was focused on new market development. The first is Showpad.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

SaaStr

NOVEMBER 21, 2020

And what we found over time is that the needs of those three different business models in the market were really quite divergent. I mean, if you were a Johnson & Johnson, or you were any of these large manufacturers, you had one person or a tiny little team on Amazon, and that was it. In 2012, no one took Amazon seriously, really.

SaaS Payments 261

SaaS Payments Scale Payment Services Payment Solutions 261

Upscope

JANUARY 23, 2021

This partly due to control but also the realisation that a company focusing on developing one application is likely to build a better app than a company building multiple applications into a big all-in-one solution. I'd expect development tools to rise up this list over time as it's a huge growing market and the competitors are flooding in.

Software Review 52

Software Review Onboarding Software Systems Review 52

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Do I have a strong monetization strategy in hand for when I do decide to seek some form of investment?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. It’s how do you transition the team, how do you not loose each and every friendship that you’ve ever had?

Scale 145

Scale Business Sales Hiring CTO Hire 145

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Injecting cash into a venture without a clear strategy, revenue, or proven product-market fit can lead to all sorts of problems: Investor expectations can become overwhelming.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Growth of Omni-Channel Sales Strategies & Social Selling.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40