5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch
SaaStr
FEBRUARY 16, 2025
By forcing self-service, they inadvertently created stronger customer champions who had to deeply learn the product themselves. The “Feature Request Arbitrage” Strategy Hidden gem in their marketplace origin: They turned their biggest product weakness (feature request backlog) into their greatest strength.
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