Remove Machine Learning Remove Marketing Remove Product Marketing
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The AI Agency - A Novel GTM for Machine Learning SaaS Startups

Tom Tunguz

This concentration limits the market size, but improves product market fit. AI Agencies use machine learning to disrupt a market dominated by agencies. Often, these startups begin as software companies selling machine learning software into agencies. Second, they grow their market size.

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Five Predictions for 2023

Tom Tunguz

ML propels SaaS into a massive second wave that increases workers’ productivity measurably. Machine learning models predict code, synthesize images, author blog posts reducing composition time by a factor of 2 or 3. The fundraising market thaws, but at materially lower prices than the first half of 2022.

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Best Marketing Analytics Software for SaaS

User Pilot

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

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Messaging: the Bottleneck for Web3

Tom Tunguz

The problem extends beyond marketing & community building. Product notifications (your NFT has a new offer), customer support (here’s how to transfer your tokens into our liquidity pool), and peer-to-peer messaging within an application (hey, friend) - none are possible today in a crypto-native way.

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Resources

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

Marketing 118
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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. We also recently wrote about the marketing tech trends we’re eyeballing in 2020: .

Scale 181
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1% of Salesforce's Revenue Makes a Unicorn

Tom Tunguz

Mobile, machine learning, blockchain. I suspect old-fashioned product marketing may be the disruptive force to prise $1 billion worth of market away from some of these incumbents. the industry has been looking for ways to compete with some of these incumbents for a long time. That playbook can be hugely disruptive.

Revenue 274