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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

Top CMO Learnings: The CMO should be the quarterback of your pipeline – They’re the only executive with visibility across all four pipeline sources (Marketing, SDR outbound, Alliances, and Sales outbound). And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this!

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Resources

Here are the factors I have examined for the competitive analysis tools in this article: Does this tool provide broader trends, insights, and content ideas? They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success.

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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

Their growth at this stage depended on four factors: Inbound: implementing Search Engine Optimization (SEO). Storyblok then invested in an onboarding and learning platform to create a four-week onboarding program rather than the lengthy wiki pages they previously used. Outbound: including Account Based Marketing (ABM).

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How to Build a GenAI Company for the Enterprise with Synthesia’s CEO

SaaStr

Accel Partner Philipe Botteri and Synthesia’s co-founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it. Learnings From The First Three Years The people they were selling to, their houses weren’t on fire. No, they didn’t. It’s really hard!

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Resources

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Buffer's Start Page lets you create polished link-in-bio landing pages in minutes. Let me guess. You've got big marketing dreams but a not-so-big budget?

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Get Your MBA in SEO with These 10 Guides and 5 Courses

Neil Patel

Are you interested in using SEO to build your brand ? Or do you want to use SEO to get more leads and sales? I wanted to break down how you can get a crash course in SEO. Today we are going to examine 10 guides and 5 courses that you can rely on to improve your SEO knowledge. 8 SEO Guides. Let’s get started!

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How to Optimize Your Website For Free

Neil Patel

The key factor in the “great SEO game” is how well you optimize your site. When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. Luckily, SEO is not. First, you have to develop a strong understanding of technical SEO and how it works. Do Keyword Research.