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The Key To Unlocking Profitability and Growth in SaaS with Expensify’s COO Anu Muralidharan

SaaStr

Channel partners said if they couldn’t do a 30-day balance, it was dead in the water. Most companies automate support using natural language processing to guess what the customer is asking and then send them helpful articles in the hope that it’s self-service. If someone still isn’t self-serviced, they go to a live agent.

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Corporate Blogs Always Work. But Only If You Do Them Right.

SaaStr

The last thing the world needs is another one about a boring vendor, telling the world how insightful they are, written by their junior marketing manager. Everyone wants to be this, and thought leadership is part of the standard vernacular of PR firms and seasoned corporate marketers. There are 100,000,000+ blogs. Even on Day 1.

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5 Interesting Learnings from BigCommerce at $180,000,000 in ARR

SaaStr

It’s done it by going more upmarket, and better monetizing partners and services. BigCommerce, like many SaaS vendors at scale, is doing a better job at getting more revenue out of existing accounts than adding new ones. Services and partners are also a big part of their growth story.

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Corporate VC Investments: Limited, But Real, Pros. And Cons.

SaaStr

An investment may anoint one vendor in the space as the preferred vendor over competitors. A BigCo that is already a partner with a startup often does a little more for them when everyone knows they are also an investor. Integrating with one more API is not that big of a deal, and can be outsourced.

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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Despite the rise of self-service in B2B , the marketing toolkit (targeted outbound, drip marketing, content marketing , webinars, events) remains effective. Many companies are outsourcing more of their marketing functions because they find it challenging to manage effectively.

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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m. 28% of companies are looking to outsource to cut costs. PST, to unveil the data behind effective scaling. Sign up HERE!

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Don?t Hire the Wrong Outsourced Sales Professionals: 6 Handy Tips

Sales Hacker

A viable and proven option is handing over some or all of your sales efforts to outsourced sales professionals. It’s true that outsourcing your sales to a third-party provider can yield favorable results. There are many outsourcing companies, but which of them can actually hold a sales quota and get results?