SaaStr

OCTOBER 10, 2023

The Founder-Led Sales Era When you’re first starting out, and have that initial product-market fit and tight feedback loops with champions and customers, there are many pros to founder-led sales. Early first-hand knowledge leads to rapid fixes to the product, pricing, and packaging. Look at how you structure compensation.

Scale 191

Scale Sales Hiring Scaling Sales 191

User Pilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Using Userpilot’s survey functionality, Lisa created an interview invite survey and triggered it to the right user segment inside Userpilot. A website for recruiting interview participants.

Interviewing 76

Interviewing B2C B2B Advertising 76

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. Then, create user segments around these similarities.

Social Media 90

Social Media Interviewing Underperforming Technical Team Product Marketing 90

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 123

Scale Product Marketing Scaling Marketing 123

User Pilot

APRIL 30, 2024

Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. TL;DR Meagan Glenn, Senior Program Manager (Success and Product) at Lavender, shares valuable insights on leveraging customer feedback in an interview with Userpilot. Let’s dive in. When creating Lavender 3.0 (our

Interviewing 79

Interviewing Software Review Outsourced Development Trends 79

User Pilot

MAY 8, 2024

Satisfying customer needs is essential for retention and loyalty. It gives the product a competitive advantage, improves brand reputation, and propels revenue growth. You can identify needs through surveys , interviews, social listening, competitor analysis, user behavior analysis , and customer journey mapping.

SaaS Payments 87

SaaS Payments Payment Solutions Payment Services Payments 87

User Pilot

NOVEMBER 9, 2023

Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. TL;DR Customer satisfaction measures how well your product is at meeting customer expectations. . Product-market fit.

Customer Lifetime Value 82

Customer Lifetime Value Software Review Interviewing Retention 82

User Pilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. To leverage product thinking in product development , you can: Conduct user research to understand their needs, through feedback surveys , interviews, and social listening. The Mom Test. What is the problem?

Interviewing 88

Interviewing Technical Review Sales Hiring Development 88

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Brian Balfour

SEPTEMBER 26, 2017

Get the customizable Growth Interview Prep Worksheet that accompanies the post here. You walk into your growth interview after hours of preparation. But there’s one big problem you’ve overlooked - the interview isn’t actually about you. They all tie back to this one core error - thinking the interview is about you.

Interviewing 65

Interviewing Retention Metrics Social Media 65

User Pilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. Repeated engagement, fostered by these personalized experiences, encourages product adoption and significantly boosts retention rates.

Sales Recruiting 90

Sales Recruiting Underperforming Technical Team Interviewing Social Media 90

User Pilot

MAY 20, 2024

Here are the best product growth tools for sales and marketing: HubSpot is the best customer relationship management software. Semrush is the best tool for product-led content marketing and SEO. ActiveCampaign is the best suite of retention email marketing tools. Live interview transcript.

Software Review 52

Software Review AI Search Scale SaaS 52

Andreessen Horowitz

APRIL 23, 2024

They also talked about the difficulties — and potential advantages — of selling into small businesses, taking alternative approaches to interviewing candidates, and the importance of keeping culture a vital part of a company as it scales. For example, we have a product interview where we ask them a hypothetical question.

Payments 96

Payments Forecasting Payment Services Payment Solutions 96

User Pilot

APRIL 17, 2024

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. Analyze behavior with Userpilot.

AI Search 75

AI Search Social Media Cross-platform App Design (Application) Systems Review 75

User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. For SaaS product managers, market research, including competitive analysis, is crucial.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time.

Software Review 88

Software Review Social Media Underperforming Technical Team Interviewing 88

User Pilot

FEBRUARY 17, 2023

TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals. Product discovery enables teams to achieve and maintain the product-market fit and removes bias from the product management process.

Development 85

Development Interviewing Scale Product Marketing 85

User Pilot

FEBRUARY 13, 2024

The webinar provides crucial advice on understanding the role, skill development, and interview preparation, building upon the foundation laid in the previous session. You'll learn: To analyze the scope of a product manager’s responsibilities and determine if it’s the right career path for you. Book the demo today!

Sales Hiring 92

Sales Hiring Generative AI AI Leadership 92

User Pilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. Gain competitive advantage : The ideation process brings fresh ideas to the forefront of product development to help you differentiate yourself and overcome product parity.

Underperforming Technical Team 86

Underperforming Technical Team Scale User Experience Interviewing 86

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 75

ChatGPT SaaS Payments Marketing Social Media 75

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Regularly analyze your customer retention to improve your strategy. An example of a retention table.

Scale 86

Scale Scaling SaaS Underperforming Technical Team 86

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Want to see how Userpilot helps PMs build successful products? What is product success in SaaS? If the product disappoints users, they will churn.

Management 85

Management SaaS Metrics Retention 85

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personal interviews.

SaaS Payments 65

SaaS Payments Marketing Payment Solutions SaaS 65

User Pilot

JULY 18, 2023

They oversee the development, design, and delivery of the product and its further growth. The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Interview preparation template.

Management 79

Management Artificial Intelligence AI Market Research 79

ChurnZero

DECEMBER 14, 2022

” Throughout our interviews and research, we learned that leaders are looking for ways to do more with fewer resources while maintaining a high customer satisfaction rate. They include: Maintaining product-market fit. How SaaS businesses use customer intelligence. Improving quality of service (QoS) processes.

Artificial Intelligence 98

Artificial Intelligence Scale Systems Review Technical Review 98

Tom Tunguz

DECEMBER 17, 2018

The dynamics of retention meaningfully change the way the business ought to be managed. The Clearest Articulation of a Marketing Roadmap - After I interviewed a VP Marketing candidate, I summarized her perspective on marketing with this post.

Acquisition 121

Acquisition Interviewing Cloud Pricing 121

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Retention rate : This is the percentage of users that continue using your product after a specific period.

Sales Hiring 88

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 88

User Pilot

APRIL 3, 2023

TL;DR Customer feedback refers to the opinion of those who purchase your product or service on their experience with the said product. You can collect customer feedback via in-app surveys , customer interviews, online surveys, or even from customer insights shared on social media. How often do you use our product?

Software Review 74

Software Review Business Social Media Interviewing 74

User Pilot

JULY 11, 2023

We’ll also share and summarize 12 videos so you can get into user onboarding, customer service, and retention—right now. The best videos on customer retention include: Shopify’s guide about customer retention. That’s why we’re not only going to recommend high-quality creators you can follow. moment” varies from user to user.

Technical Review 71

Technical Review Onboarding Mobile Retention 71

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Trends analysis tracks long-term changes in user behavior to guide product roadmap development.

Data 59

Data User Experience Churn Retention 59

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Hundred percent revenue retention, 200% revenue growth. Option B is awesome revenue growth, 200%, but mediocre revenue retention, 70%.

Scale 207

Scale Sales Hiring Revenue VP of Engineering 207

SmartKarrot

APRIL 15, 2022

“If your retention is poor, then nothing else matters.” – Brain Balfour (HubSpot). We have stressed it time and again – customer retention is key to the growth of a business! Good customer retention rate = product/market fit. But what can you do to perfect customer retention? What makes it a must-read.

Retention 19

Retention Customer Lifetime Value Acquisition Churn 19

User Pilot

MAY 12, 2024

You’ll also be able to choose between feedback widgets, surveys, or interviews when attempting to collect customer feedback. Set up your metrics to measure growth and retention. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs.

SaaS 52

SaaS Software Review Scale Underperforming Technical Team 52

SaaStr

MARCH 31, 2024

They talk about the culture code that was created in HubSpot’s early days and how they have continued to have strong retention rates and overall happiness in their employees. Companies that have great, happy, productive employees do better by every single return. With that said, you have to create a delicate balance on retention.

Part-Time CTO 250

Part-Time CTO CTO Hire CTO Coach CTO 250

Sales Hacker

MAY 6, 2021

The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors.

VP of Engineering 95

VP of Engineering Sales Hiring Sales Recruiting Sales 95

SaaStr

JULY 1, 2021

It became a part of our interview questions. What questions do you ask in the interview? It’s a team that’s only focused on a values type interview process. Every single candidate coming through Gusto does what we call a watermelon interview. I got it wrong many times myself. How do you get them to join?

VP of Engineering 250

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 250

CustomerSuccessBox

MAY 18, 2022

A customer exit interview is a tick-box activity for many firms, with the outcomes limited to a colorful graph at the quarterly team meeting. Exit surveys can be used to obtain consumer exit interviews. You must create an exit survey to aid in the analysis of product-market fit. Customer Exit Survey Best Practices.

Interviewing 52

Interviewing Churn Customer Success Construction 52