Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. But finding product-market fit is harder than it sounds. This vision sounded great in theory.

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

Kellblog

JUNE 28, 2020

Just a quick post to plug my upcoming appearance on a podcast / live interview hosted by PMM Hive , a product marketing community that was recently launched by my old friend and colleague Crispin Read , and that’s already loaded with some superb product marketing content. Check it out.

Interviewing 96

Interviewing Marketing Strategy Product Marketing 96

Kellblog

FEBRUARY 16, 2022

The other day a founder asked me about interviewing because a candidate had described me as “a great interviewer,” and she wanted to know why. I find interviewing and recruiting difficult, have made plenty of mistakes over the years, and the consequences of those mistakes are invariably painful. Check references.

Sales Recruiting 109

Sales Recruiting Interviewing Sales Hiring Finance 109

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Chart Mogul

MAY 18, 2021

Here’s the episode: Related posts: How do you know when you’ve reached Product-Market Fit? How to Run Sales in the Era of Product-Led Growth. But now evaluating and adopting new technology is less intimidating to industries that have traditionally – for one reason or another – not been cloud first. Brendan Sweeney.

Product Marketing 59

Product Marketing Marketing Interviewing Cloud 59

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit? Concept Commit.

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

Chart Mogul

MAY 18, 2021

But now evaluating and adopting new technology is less intimidating to industries that have traditionally – for one reason or another – not been cloud first. Brendan Sweeney.

Product Marketing 52

Product Marketing Marketing Interviewing Cloud 52

Tom Tunguz

OCTOBER 7, 2015

While the ultimate use of the data might differ, the actual investigations and interviews are remarkably alike. During a typical diligence process, we will interview customers and might ask them questions like these: How did you hear about the product? Why did you choose this product? How quickly is the product evolving?

Product Marketing 124

Product Marketing Development Team Review Software Review Startup 124

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

OpenView Labs

AUGUST 3, 2020

Editor’s note: This article is part four of a four-part series that covers the most crucial product marketing activities for an early-stage startup. And all heads typically turn toward a marketing leader or marketing team. Help drive a process of alignment between your marketing and product marketing team and/or leads.

Product Marketing 71

Product Marketing Startup Scale Marketing 71

User Pilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Customer interviews are a great source of qualitative feedback about customer needs and expectations.

Marketing 94

Marketing Scale Market Research Interviewing 94

OpenView Labs

AUGUST 31, 2021

Employee exit interviews have a reputation for being some of the trickiest conversations to navigate in the workplace. We tapped some experts in the OpenView network for their tips on how to nail exit interviews so that they’re a productive experience for everyone involved. . “We Chris Raethke, CEO @ Notiv.

Interviewing 72

Interviewing Company Culture Leadership Engagement 72

User Pilot

APRIL 30, 2024

Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview. TL;DR Meagan Glenn, Senior Program Manager (Success and Product) at Lavender, shares valuable insights on leveraging customer feedback in an interview with Userpilot. Let’s dive in. When creating Lavender 3.0 (our

Interviewing 90

Interviewing Software Review Outsourced Development Trends 90

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The moment a user decides about acquiring your product or not. It helps you visualize the customer journey.

B2B 102

B2B Development Team Review Software Review Marketing 102

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

SaaStr

JANUARY 30, 2023

Deel overcame these challenges by taking care of these four things: Finding a product focus When Deel got accepted by Y Combinator in 2019, everyone loved the idea but hated the product. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up.

Sales Hiring 235

Sales Hiring Payment Services SaaS Payments Scale 235

SaaStr

DECEMBER 14, 2023

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant.

Cloud 244

Cloud Scale AWS AI 244

For Entrepreneurs with David Skok

FEBRUARY 18, 2020

I recently did a podcast interview with Harry Stebbings of “The Twenty Minute VC” where we talked about the 9 step model for how B2B startups need to get through product/market fit, and then how they should go about finding a repeatable, scalable, and profitable growth process.

Interviewing 343

Interviewing B2B Startup Product Marketing 343

CloudKettle

DECEMBER 9, 2021

Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. CloudKettle’s CEO Greg Poirier recently caught up with Katrina for a discussion about how she got started in SaaS, the challenges facing marketers today, and what she sees for the future of customer engagement.

Interviewing 52

Interviewing Engagement Product Marketing SaaS 52

User Pilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Using Userpilot’s survey functionality, Lisa created an interview invite survey and triggered it to the right user segment inside Userpilot. A website for recruiting interview participants.

Interviewing 88

Interviewing B2C B2B Advertising 88

SaaStr

MARCH 28, 2021

But here’s my list of things I don’t think you should do, almost always, in SaaS/B2B: Committing for less than 24 months to get to product-market fit. You’ll run out of money, time, commitment and more, if all the founders don’t commit to 24 months to get to product-market fit. Don’t Forget the 20 Interview Rule.

Sales Hiring 280

Sales Hiring Interviewing B2B Product Marketing 280

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Chart Mogul

MAY 18, 2018

This week: An excellent "lessons learned" post from the team at Ghost, plus two important views on the role of product marketing in a modern business. “The best marketing we’ve done has been to launch, over and over again. This post is full of lessons — from marketing to tech stack. See you next Friday.

Product Marketing 40

Product Marketing Marketing SaaS Interviewing 40

OPEXEngine

APRIL 12, 2022

The other day a founder asked me about interviewing because a candidate had described me as “a great interviewer,” and she wanted to know why. I find interviewing and recruiting difficult, have made plenty of mistakes over the years, and the consequences of those mistakes are invariably painful. And for that matter, so did I.).

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Sales Recruiting Sales Hiring Interviewing Finance 40

OpenView Labs

OCTOBER 29, 2019

Editor’s Note: This article is Part One of a four-part series that covers the most crucial product marketing activities. . I recently presented at Venture Lane , a curated startup hub for early-stage startups, to share more about Product Marketing and how it relates to an early-stage startup. This is all great.

Product Marketing 40

Product Marketing Development Marketing Scale 40

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

Sales Hiring 244

Sales Hiring Sales Recruiting Interviewing Revenue 244

User Pilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Lifetime Value 89

Customer Lifetime Value User Experience Retention Scale 89

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. Then, create user segments around these similarities.

Social Media 97

Social Media Interviewing Underperforming Technical Team Product Marketing 97

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Many founders try to sell a product to everyone in their total addressable market right out of the gate.

Scale 233

Scale Sales Hiring Scaling Revenue 233

SaaStr

SEPTEMBER 11, 2020

The engagement may last a few months and involve extensive interviews and online research (yes, lots of Googling!) . The Klue platform uses web scraping/monitoring and AI/ML to detect material signals from competitors like changes on a pricing page, the introduction of new functions/products or market expansions.

AI 265

AI Consulting Interviewing Innovation 265

User Pilot

MAY 1, 2024

Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more. In his podcast, Lenny interviews leading product experts to extract actionable advice related to building and growing successful products.

Underperforming Technical Team 59

Underperforming Technical Team New CTO Interviewing CTO 59

Kellblog

MARCH 8, 2020

Markets are complex. Products are complex, sometimes very. What’s a marketer to do? Great marketing is about making things simple. Consider product marketing. Enterprise software products are enormously complex, built by scores (or hundreds) of developers across quarters and years. No, no, no.

Marketing 99

Marketing Data Analysis Finance Interviewing 99

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Tom Tunguz

OCTOBER 21, 2014

Bill Macaitis, the former CMO of Zendesk, articulates how a SaaS marketing team should operate better than anybody else I’ve met. At a recent Point9 conference, Bill outlined the 9 marketing disciplines of great SaaS companies and how they fit together to create a marketing powerhouse. Ops & Analytics Team.

Scale 194

Scale Marketing Growth Hacking SaaS 194

Andreessen Horowitz

APRIL 23, 2024

They also talked about the difficulties — and potential advantages — of selling into small businesses, taking alternative approaches to interviewing candidates, and the importance of keeping culture a vital part of a company as it scales. Rocket Mortgage has 30 years of data around mortgages in different markets.

Payments 107

Payments Forecasting Payment Services Payment Solutions 107

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And people simply want to treat themselves by getting products and services that they didn’t consider buying during the rest of the year.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 90

Underperforming Technical Team Social Media Scale Interviewing 90