Remove Interviewing Remove Marketing Remove Marketplace as a Service Remove Product Marketing
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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Product Market Fit: Finding Your Product’s Place in the Market

ProfitWell

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit? Concept Commit.

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How Dopple Is Defining an Emerging Market

FastSpring

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past.

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Below, we’ve shared the transcript of Harry’s interview with Rachel.

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