Chart Mogul

JUNE 9, 2021

Can thinking about your exit strategy narrow or diminish your exit strategy? Matt’s first SaaS success led to more and after some experimentation in B2C, he decided to start another B2B legal tech company, Lawmatics. In this episode of SaaS Open Mic, Matt shares his learnings and approach to building businesses.

Strategy 52

Strategy Entrepreneurship Payment Features B2C 52

User Pilot

APRIL 18, 2024

TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments.

Customer Lifetime Value 76

Customer Lifetime Value Sales Recruiting Market Segmentation Scale 76

User Pilot

FEBRUARY 3, 2023

Customer analysis is important because it helps you create a personalized marketing strategy , reduces churn and increases retention , helps you make smarter product improvements , and helps you identify your most valuable customers (your target market). Why is customer analysis important?

Software Review 88

Software Review Social Media Underperforming Technical Team Interviewing 88

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Acquisition 87

Acquisition Scale Marketplace as a Service Onboarding 87

FastSpring

AUGUST 2, 2023

Additionally, TestDome is launching a service for live interviewing as part of a skills test , which allows hirers to interact with candidates live via video or chat during the assessment. More SaaS Fees Pricing Strategies to Offset Stagflation : How to adjust your pricing plan for selling software online in a tough market.

Payment Solutions 147

Payment Solutions Payment Methods Merchant Services AI Search 147

FastSpring

JUNE 22, 2022

I was recently interviewed by my friend Steve Lurie, who’s the Chief Engagement Officer of B2B Rocks. While this still holds true for finding initial product-market and go-to-market fit, more and more we’re seeing examples of businesses evolving much more quickly into both market segments.

B2C 143

B2C Payments SaaS Payments B2B 143

Sales Hacker

MAY 6, 2021

Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Participating in account or deal strategy, whitespace exercises, and executive alignments. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

Tom Tunguz

MARCH 17, 2016

Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. But to incite disruption requires a different set of marketing skills.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Experience is the keyword here. But that’s not how we live.

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

OpenView Labs

DECEMBER 1, 2021

It’s about really listening to them, developing empathy, and then using what you’ve learned to develop a different kind of segmentation strategy. Five or six UX interviews won’t do it. For a statistically significant understanding of the market, you need to expand the conversation to include more people. Really listen.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Panintelligence

FEBRUARY 7, 2024

When we recently interviewed industry experts, it was clear that there's palpable excitement about expert new entrants targeting specific niches. If you embed your services deep enough, you become a key part of how business is done—and that's a winning strategy. Fintech SaaS competition: Competitive or opportunistic?

SaaS 52

SaaS Scale Banking Innovation 52

Sales Hacker

APRIL 29, 2021

To avoid either extreme, when reps are either too involved or not involved enough, the solution is a content supply chain, or a deliberate process for writing, approving, enabling, and sunsetting content in a way that supports your GTM strategy as well as captures the voice of your sales team. By Content Type.

Scale 102

Scale Sales Hiring Sales Headcount 102

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. I encourage startups to treat it like a new product/company and test that market with an open mind. It’s official. And why you think you can win?

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

Intercom, Inc.

OCTOBER 15, 2020

” Then we’d look over the wall and we’d see people in market segments and we’d see personas, and we’d see all this stuff. So I’m doing an interview around vacations a couple of weeks ago and somebody goes like, “Well, we went to Thailand.” What is your competition doing?

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

How SaaS Works

OCTOBER 25, 2019

This may sound obvious, but even the best lead generation techniques end up with leads that simply aren’t in the market for your product category. Target market segment ?—?Does Does a lead work for a company in your target market (e.g. Does a lead have a job title in your target customer segment (e.g.

Sales Funnel 40

Sales Funnel SaaS Government Market Segmentation 40

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. minute phone interview. That feels pretty good.

Technical Advisors 152

Technical Advisors Scale Sales Hiring Sales Recruiting 152

User Pilot

JANUARY 4, 2022

In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication with your users! Behavioral segmentation is a strategy of grouping customers based on how they interact with your product.

SaaS 87

SaaS Scale Onboarding Customer Lifetime Value 87

Intercom, Inc.

JULY 9, 2020

I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Pricing strategy. These are key questions when determining the perfect pricing strategy.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. Benefits of customer segmentation. 5 steps to customer segmentation.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

SaaStr

NOVEMBER 21, 2020

Below, we’ve shared the transcript of Harry’s interview with Rob. And what we found over time is that the needs of those three different business models in the market were really quite divergent. And we’ve really followed that strategy from the beginning even to now. Harry Stebbings. Rob Gonzalez.

SaaS Payments 243

SaaS Payments Scale Payment Services Payment Solutions 243

Kellblog

DECEMBER 27, 2021

SaaS provided provided both a market disruption opportunity and a total available market (TAM) expansion in each market segment. While I’ll cover PLG more below, I think it will have a similar effect, providing both a disruption opportunity in existing segments while simultaneously expanding their potential.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

Sales Hacker

SEPTEMBER 11, 2018

A 1×1 interview with Tomasz Tunguz, legendary VC and SaaS expert, to discuss the key operational paradigms leading to SaaS excellence. The optimal pricing strategy to IPO. The impact of sales and marketing on B2B execution. Driving constructive tension between sales and marketing. What You’ll Learn.

Scale 42

Scale SaaS Investment Construction 42

SaaStr

FEBRUARY 15, 2019

Guy Podjarney , Founder & CEO @ Snyk: How does Guy think about having a large enough base to test pricing strategies? Salesforce’s strategy, as far as I could tell, was keep your price high and discount, and that helps customers, through a negotiation process, feel like they’re getting, these are my words, a pound of flesh.

Pricing 107

Pricing Benchmarks Scale SaaS 107

SaaStr

JUNE 3, 2020

Below, we’ve shared the transcript of Harry’s interview with Michael. Michael Katz: I’ve always been pretty hands on with go-to-market, both on sales and marketing. I’m kind of the annoying founder, who wants to evaluate our messaging strategy, so we go through a multi-month exercise. Harry Stebbings.

Sales Hiring 169

Sales Hiring Scale Technical Advisors Systems Review 169

FastSpring

JANUARY 8, 2019

A small, distinct market segment. These metrics are often based on customer reviews, interviews, and surveys. A collection of platforms where businesses can tap into targeted audiences through advertising or through a comprehensive social media strategy. Social Media Marketing. Net profit. Qualitative Metrics.

Payment Methods 64

Payment Methods Merchant Services Payment Services Outsourcing Services 64

Sales Hacker

APRIL 22, 2019

Before we get to that interview, we want to thank our sponsors. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. What are your strategies for company selection? billion ARR business.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54