User Pilot

FEBRUARY 3, 2023

This will help determine which market segments to prioritize and how much effort to put into each one. Invite your customers to one-on-one interviews An interview can be a great way to empathize with your users as it provides insight into their values, perceptions, and experiences.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

FastSpring

AUGUST 2, 2023

Additionally, TestDome is launching a service for live interviewing as part of a skills test , which allows hirers to interact with candidates live via video or chat during the assessment. They’re also improving the current proctoring offering that’s already part of the TestDome platform.

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

User Pilot

JANUARY 23, 2024

Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Product manager persona example.

Strategy 52

Strategy SaaS Healthcare Software Review 52

Tom Tunguz

MARCH 17, 2016

Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. But to incite disruption requires a different set of marketing skills.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

Sales Hacker

MAY 6, 2021

Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

FastSpring

APRIL 13, 2023

Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. You can stream the entire conversation or read highlights below about how they found their market. And then once you get that traction, then you can really get into building the bigger ‘it.’”

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

User Pilot

OCTOBER 26, 2023

Prioritizing features that cater to the underserved market segments, on the other hand, allows you to increase your market share. Do a funnel analysis and follow up with session recordings and interviews. Not sure what the happy path for each segment is? The RICE prioritization framework.

Acquisition 105

Acquisition Scale Marketplace as a Service Onboarding 105

Cardin Partners

JUNE 19, 2017

The better prepared you are, the faster you can move (including interviewing advisors, and aligning on valuation expectations). Whether planned or unsolicited, when the time comes to ready the company for sale, you will be able to move much more quickly if your financial house is in already in order.

Software Review 49

Software Review Acquisition Customer Lifetime Value Market Segmentation 49

Intercom, Inc.

JANUARY 14, 2021

We started with qualitative interviews and distilled the key dimensions from them, and then we ran a survey of hundreds of prospects and customers, analyzed it, looked for clusters, and did very sophisticated market segmentation. And read our blog, we blog there quite a bit and we also interview people. Rati: Perfect.

Strategy 225

Strategy Scale Systems Review Technical Review 225

ProfitWell

NOVEMBER 12, 2019

You can rely on value-based pricing to deliver products and services to different market segments. Review current pricing packages, incentives, customer segmentation, competitive landscape, product bundling, and tied selling. Conducting a pricing audit means you don’t have to worry about what your competitors prices are.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Sales Hacker

SEPTEMBER 11, 2018

A 1×1 interview with Tomasz Tunguz, legendary VC and SaaS expert, to discuss the key operational paradigms leading to SaaS excellence. There Is No Optimal Deal Size Or Customer Segment. Sam Jacobs: You did a lot of research on deal size and market segment, and you concluded that there is no conclusion.

Scale 42

Scale SaaS Investment Construction 42

Kellblog

DECEMBER 27, 2021

SaaS provided provided both a market disruption opportunity and a total available market (TAM) expansion in each market segment. While I’ll cover PLG more below, I think it will have a similar effect, providing both a disruption opportunity in existing segments while simultaneously expanding their potential.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

Intercom, Inc.

OCTOBER 15, 2020

” Then we’d look over the wall and we’d see people in market segments and we’d see personas, and we’d see all this stuff. So I’m doing an interview around vacations a couple of weeks ago and somebody goes like, “Well, we went to Thailand.” What is your competition doing?

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

FastSpring

JUNE 22, 2022

I was recently interviewed by my friend Steve Lurie, who’s the Chief Engagement Officer of B2B Rocks. While this still holds true for finding initial product-market and go-to-market fit, more and more we’re seeing examples of businesses evolving much more quickly into both market segments.

B2C 146

B2C Payments SaaS Payments B2B 146

User Pilot

APRIL 18, 2024

TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments.

Customer Lifetime Value 103

Customer Lifetime Value Sales Recruiting Market Segmentation Scale 103

SaaStr

JULY 30, 2018

Harry : I spoke to many of your investors actually before this interview and they said that you have recruited some of the best people in some of the most competitive markets. minute phone interview. We really challenge them both on the interview and the testing side. That feels pretty good. funded times today?

Technical Advisors 155

Technical Advisors Scale Sales Hiring Sales Recruiting 155

SaaStr

NOVEMBER 12, 2019

SalesLoft obviously is more sophisticated, has a CFO, has an FP&A function, and the big difference that we never got to on the Pardot side that SalesLoft has been doing for years is taking your aggregate metrics and breaking it down by segments. Very simple idea, $2000 bonus for referring anybody. And it worked great. Are they positive?

Sales Recruiting 164

Sales Recruiting Scale Outsourcing Services Sales Hiring 164

OpenView Labs

DECEMBER 1, 2021

Five or six UX interviews won’t do it. For a statistically significant understanding of the market, you need to expand the conversation to include more people. Whether it’s an isolated comment or representative of a broader segment or opportunity.” Step 2: Redefine your market segments based on user insights.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Sales Hacker

AUGUST 18, 2023

I encourage startups to treat it like a new product/company and test that market with an open mind. Its own requirements for operating in that market successfully. Are you crystal clear about what market segments you are going after? And why you think you can win? It’s VERY easy to have some early (maybe unplanned?)

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

Sales Hacker

APRIL 29, 2021

Briefly, marketing content has a one-to-many voice whereas sales has a one-to-one voice and should sound conversational. In candid workflow interviews with reps from companies spanning the spectrum, we continue to hear why they hesitate to use the content that has been created for them.

Scale 102

Scale Sales Hiring Sales Headcount 102

Sales Hacker

MAY 22, 2019

HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” It’s the picture you paint based on research and interviews with actual customers. Take time to do live interviews, so your persona descriptions are accurate.

Scale 67

Scale Sales Underperforming Technical Team Interviewing 67

User Pilot

JANUARY 4, 2022

You should also offer an incentive to participate in these surveys such as a loyalty program that gives them access to beta features, or in-depth customer interviews. Ask users for feedback and reward their loyalty and time. Use an in-app modal build with Userpilot to do so.

SaaS 98

SaaS Scale Onboarding Customer Lifetime Value 98

SaaStr

JUNE 3, 2020

Below, we’ve shared the transcript of Harry’s interview with Michael. We were looking at wins and losses by seller, and by buying persona, and by market segment, and the geos we were in, and we just started to see some really clear trends. Harry Stebbings. Michael Katz.

Sales Hiring 174

Sales Hiring Scale Technical Advisors Systems Review 174

Chart Mogul

JUNE 9, 2021

Like, subscribe, and if you’re feeling generous, share your favorite episode(s) with a colleague.

Payment Features 101

Payment Features Strategy Entrepreneurship B2C 101

How SaaS Works

OCTOBER 25, 2019

This may sound obvious, but even the best lead generation techniques end up with leads that simply aren’t in the market for your product category. Target market segment ?—?Does Does a lead work for a company in your target market (e.g. Does a lead have a job title in your target customer segment (e.g.

Sales Funnel 40

Sales Funnel SaaS Government Market Segmentation 40

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. You want to capture every angle that might help you segment your customer base.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

SaaStr

FEBRUARY 15, 2019

I should stop there or I may take the entire interview with no questions. Harry Stebbings: Can I ask, in terms of the mid market segment that you kind of really honed in on and do so well at, how do you think about the often cited terminology of no man’s land in SaaS pricing? Let me stop.

Pricing 108

Pricing Benchmarks Scale SaaS 108

FastSpring

JANUARY 8, 2019

A small, distinct market segment. These metrics are often based on customer reviews, interviews, and surveys. The process of selling goods and services across multiple different channels and devices, including online and on mobile. Net profit. Qualitative Metrics. Recurring billing.

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65

Chart Mogul

JUNE 9, 2021

Like, subscribe, and if you’re feeling generous, share your favorite episode(s) with a colleague.

Strategy 52

Strategy Entrepreneurship Payment Features B2C 52

SaaStr

NOVEMBER 21, 2020

Below, we’ve shared the transcript of Harry’s interview with Rob. So those initial lands, our entry points that we create, are structured based on the market segment so that we can keep the average sales cycle time to about 90 days. Harry Stebbings. Rob Gonzalez. Harry Stebbings: We are back.

SaaS Payments 246

SaaS Payments Scale Payment Services Payment Solutions 246

Sales Hacker

APRIL 22, 2019

Before we get to that interview, we want to thank our sponsors. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. billion ARR business. The first is Showpad.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

Intercom, Inc.

JULY 9, 2020

And I think that’s how brands can integrate and think about what they do is what are elements from related sites in different verticals or different market segments that I could be inspired by, or copy or surface in a slightly different way, but also what are companies and teams to invest more in different content formats.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Panintelligence

FEBRUARY 7, 2024

When we recently interviewed industry experts, it was clear that there's palpable excitement about expert new entrants targeting specific niches. This disconnect is evident in the lack of tailored solutions for niche markets, particularly in areas like financial inclusion. Fintech SaaS competition: Competitive or opportunistic?

SaaS 52

SaaS Scale Banking Innovation 52

Neil Patel

APRIL 15, 2021

Dalí’s video was created by using over 6,000 frames of video footage from past interviews and 1,000 hours of machine learning to overlay it onto an actor’s face. Market Segmentation and Personalization. One of the most successful deepfake examples using market segmentation is the 2018 Zalando campaign with Cara Delevingne.

Artificial Intelligence 108

Artificial Intelligence Marketing Scale Machine Learning 108