Neil Patel

SEPTEMBER 1, 2020

While YouTube’s stated mission is to give everyone a voice and a window to explore the world, one of YouTube’s lower-ranking goals is to engage viewers for extended amounts of time, maximizing the number of advertisement interactions. Don’t forget to study your audience retention graphs and pay attention to what those metrics are telling you.

Venture Capital 145

Venture Capital Advertising Engagement Benchmarks 145

User Pilot

APRIL 14, 2023

To make the job a little bit easier, we’ve compiled a list of the 12 best adoption platforms, along with their use cases, features, and pricing. Interactive walkthroughs – step-by-step guides on how to complete various tasks, usually made up of tooltips. Let’s get right into it. G2 rating: 4.7 G2 rating: 4.8

SaaS 95

SaaS Onboarding Pricing Mobile 95

FastSpring

JANUARY 26, 2024

And I was given a list of books that I had to buy for study materials throughout that year. And in your case, you’re focusing on employee engagement, engagement and transformation and business improvement. And for the first time ever, you’re independent, you have to buy stuff for yourself.

Customer Success 144

Customer Success VP of Engineering Payments Payment Methods 144

Valuize Consulting

AUGUST 10, 2021

It’s essential to align and map key features of your products and solutions to specific use cases and business value so that you can monitor for value realization as you monitor your customers’ usage patterns. Customer Quotes. Getting your customer to quote the benefits and impact your solution is having on their business is gold.

Scale 52

Scale Benchmarks Technical Review Software Review 52

Valuize Consulting

AUGUST 10, 2021

It’s essential to align and map key features of your products and solutions to specific use cases and business value so that you can monitor for value realization as you monitor your customers’ usage patterns. Customer Quotes. Getting your customer to quote the benefits and impact your solution is having on their business is gold.

Scale 52

Scale Benchmarks Technical Review Software Review 52

User Pilot

OCTOBER 28, 2020

While they may use a lot of the same UX components, product tours can be completely linear ; segmented or branching ; or fully interactive. Interactive walkthroughs are by far the most effective at driving activation, because they get users to learn by realizing value and completing tasks that they care about. Source: userpilot.com.

Software Review 105

Software Review Software Onboarding Systems Review 105

Unbounce

MARCH 17, 2023

Think reviews, social media posts from customers, and case studies. Think of ways to get creative with your social proof, like Descript’s use of customer tweets to make a full testimonial: Image courtesy of Descript All of the phrases in the quote come from real Tweets that you can read in the collection linked below it.

Branding 52

Branding Social Media Communication Strategy 52

CustomerSuccessBox

FEBRUARY 20, 2022

As the quote goes, ” Customers do not know what they want until it is shown to them”. In most cases, it might be the second option. This will help when a new customer wants to interact and engage with others who have similar interests. If not, make your case. Don Peppers. Customers are always right! Is that truly so?

Customer Success 52

Customer Success Onboarding Retention Communication 52

User Pilot

JANUARY 18, 2023

Whether your reviews, testimonials, and case studies are coming from freemium or free trial users or paying customers, you need to leverage this social proof moving forward. In any case, it’s clear that boilerplate product tours with tedious steps aren’t going to cut it anymore. Userpilot customer review on G2.

Strategy 93

Strategy Marketing Scale Software Review 93

User Pilot

JANUARY 29, 2021

User engagement is the ongoing relationship between your users and your company and the quantity and quality of these interactions. Well, user engagement is very similar to customer engagement in that they both cover the frequency and the quality of people’s interactions with your company and product.

Engagement 98

Engagement Strategy Onboarding Sales Hiring 98

Baremetrics

AUGUST 1, 2021

Plus, the use of a variety of value-driven and clearly-demarcated content categories (think: video, case studies, general SEO blogs, etc.) Demonstrating social proof on your website/app can be the boost/nudge that your prospects might need when they're at the point of converting. makes it well worth the read.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

The Angel VC

DECEMBER 16, 2012

By contrast, if you market a SaaS application using a low-touch sales model, most of your customers will have very little interactions with your sales team, which turns your website into the face of your company. Use this as an opportunity to make your website your best marketing person!

SaaS 164

SaaS Marketing Transportation Startup 164

SaaStr

MAY 1, 2020

As they do focus on renewals and upsells, I expect most customers will bring up discounts and it will end up being a negotiation on a case-by-case basis. Offer the discount, but then you also heavy case studies, referrals and really make that win-win and give-take scenario. Especially on the case-by-case basis.

B2C 186

B2C Investment B2B Leadership 186

User Pilot

MARCH 18, 2021

Case Study Buddy. For each strategy, we collected quotes from marketing execs like the Head of Marketing at Kommunicate or the Head of Content at the Product Marketing Alliance. Source: Userpilot.com – Get straight to your customer’s use case with personalized welcome screens. Joel Klettke.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

SaaStr

JANUARY 28, 2020

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. You have to put something in to get something out of it, and I think that obviously sounds biased coming from a marketer, but that is just the case. I’ve got to get you as a case study.

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

Neil Patel

JULY 31, 2021

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Post regularly and interact with followers to build some engagement. This way, people are more likely to find you online.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

SaaStr

JUNE 10, 2020

I was fortunate enough two years ago to be part of a case study that Stanford GSB did on MongoDB with my current partner here at TripActions, Carlos Delatorre is the CRO here and was the CRO with me at MongoDB. And so today I thought I would put it in a case study format. So very new and fresh for all of us.

Travel 183

Travel Marketing Scale Outsourcing Services 183

Chart Mogul

JULY 8, 2020

By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products. Betty Crocker is just one studied instance of how brand voice can spur brand loyalty. Tweet this quote. Tweet this quote.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

Intercom, Inc.

APRIL 22, 2019

Faking the human interaction with AI can hurt you. “The advent of the subscription economy – and the way that people buy and use products – means that the interaction with the salesperson is the start of the relationship with the customer, not the end” Secondly, we’re seeing a shift in the industry.

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

SaaStr

FEBRUARY 4, 2020

Maybe it’s the team, the same team, just at a different point in its life cycle where that was not the case, it was just a bad vibe. Well, there’s three key parts that need to line up in every interaction across your organization to create this foundational level. One is logic. You’ve got to in those moments, stop.

Scale 187

Scale Underperforming Technical Team Scaling Leadership 187

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. And just in case their issues go beyond a bot’s capabilities, it’s important to get them in touch with a real person as soon as possible. Take chatbots, for example.

Airlines 164

Airlines Technical Review Subscription Payment Features 164

SmartKarrot

JULY 26, 2022

To write a SaaS case study, you must remember certain pointers. A SaaS case study is a narrative or story of how one has successfully delivered and implemented a solution with a client for results. Are Case Studies Effective? Like any other field, the world is divided on the efficacy of case studies.

Scale 10

Scale Technical Review SaaS Interviewing 10

Incredo

DECEMBER 12, 2019

Testimonials, case studies, reviews on 3rd party sites, Facebook recommendations – all they are part of your social proof strategy. 3) Send the message from a real person, preferably high-ranking officials Human touch is invaluable in all business-related cases. First, viewers see that real people are using your software.

Software Review 37

Software Review Systems Review Software Social Media 37

OPEXEngine

AUGUST 9, 2022

Case in point: Vertiv, a provider of digital critical infrastructure to data center and communications networks companies, has built an opportunity calculator using a heuristic model powered by a few salient data points such as the number of racks a facility can hold. Digital tools can help make more accurate matches.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

Chart Mogul

JANUARY 3, 2020

In most cases, employees with reliable internet access and a flexible schedule can do their jobs from wherever they’re located. Tweet this quote. In addition to these personal anecdotes, studies have shown that asynchronous communication can increase productivity for some of the largest companies in the world.

SaaS 52

SaaS Communication Systems Review Software Review 52

Intercom, Inc.

SEPTEMBER 12, 2019

Design can help, to be sure, but it can also hurt – and that’s likely to be the case when the teams we assemble are one-dimensional, exclusive or lack diversity. What provisions are you making for people who interact differently with screens to you? Like the built world, the internet is constructed for the majority.

Systems Review 112

Systems Review Scale Consulting Travel 112

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. You said you started off in industrial engineering and human-computer interaction. Since Thomas Watson Jr.

AI Search 245

AI Search AI Scale Machine Learning 245

SaaStr

AUGUST 7, 2020

I think in our case it’s even more interesting because when you’re in times of hyper growth folks tend to focus a little bit more on revenue than they do on profitability. I put hot in quotes. ” Rob Bernshyten: They want agility. Jason Lemkin: That’s the dream. Rob Bernshyten: That’s the dream.

Payment Solutions 153

Payment Solutions Pricing Payments Payment Services 153

SaaStr

JANUARY 10, 2020

Podium, an interaction management platform for local businesses, was founded in Utah and grew from five employees in 2015 to more than 300 in 2019 to become one of the fastest-growing SaaS companies in the United States. And what really drives the effectiveness in this case? Harry Stebbings: Just waiting. That is the emerging trend.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

Sales Hacker

OCTOBER 30, 2017

In a truly wonky-but-useful study done for a fast food restaurant, marketers attempted to figure out how to sell more milkshakes. And they could only gain this insight by interacting directly with customers. These themes should include verbatim quotes you’ve gathered from your customers (or past customers).

Interviewing 62

Interviewing Technical Review Sales Hiring Software Review 62

FastSpring

JANUARY 9, 2023

While it’s true that, historically, SaaS and ecommerce companies didn’t always have to pay VAT or sales tax, that’s no longer the case. Read the Mailbird case study here. Read the NotePlan case study here. Read the SocialBee case study here. Below is a brief overview of these features.

Payment Methods 119

Payment Methods Payment Services Merchant Services Payment Solutions 119

ChurnZero

MARCH 31, 2023

Case studies have shown loyal customers spend more— up to six times more —over the customer lifetime. Here are 11 statistics, quotes and quips that make the case for investing in Customer Success teams. One bad experience is enough for some customers to leave A study by PwC found one in five (17%) of U.S.

Customer Success 98

Customer Success VP of Engineering Investment Benchmarks 98

FastSpring

JANUARY 27, 2022

In this piece, we offer seven case studies from SaaS companies — small tweaks they made to reduce churn and increase customer LTV. Here are seven mini case studies about how these companies manage billing to reduce churn or increase LTV. Those things make a big difference.”. Learn more here.

Merchant Services 118

Merchant Services Payment Services SaaS Payments Payment Solutions 118

User Pilot

APRIL 26, 2024

To build in-app activations that enhance your product, boost retention, and see how your users interact with your tool in one single place, try Userpilot. Create and track events to capture where your users click, hover, and interact with your product by installing a simple JS snippet. Main features Interactive dashboard.

Software Review 91

Software Review Software Scale Systems Review 91

Neil Patel

APRIL 6, 2021

They can speak to the customer service they interacted with or the overall experience working with your brand. In fact, a VWO study found that using testimonials increased sales by 34 percent. Make sure you use a high-quality image with a testimonial quote that is short and easy to read and grabs a buyer’s attention quickly.

Advertising 78

Advertising Branding Compensation Subscription 78

Incredo

NOVEMBER 28, 2019

As you can see, they know your brand, have interacted with you but … no sale closed. For example, anyone interacting with SEO knows that SEMrush is one of the top tools. Or if you put your customer support specialist’s image and quote on your ad. And Facebook ads can work for this case.

Social Media 200

Social Media SaaS Advertising B2B 200

GetUplift

APRIL 3, 2024

So that I can feel confident it will work for our unique use cases/team set-up/client base?) Both pages make a clear case for choosing them — and both appeal to different types of buyers. It’s those exact differences that determine which use cases — and which types of teams!! Presumably, the ICP.) would benefit from each tool.

SaaS 57

SaaS Software Review Branding Management 57