Remove integrations category lead-generation
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How Is AI Going To Impact The SaaS Landscape Over The Coming Years with a16z GP Kristina Shen

SaaStr

Kristina Shen, General Partner at a16z, shares some insights into the present and future of generative AI at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. For B2B Generative AI Apps, Is Less More? We talk about Generative AI, but what does that mean? Is less more? sending a meme in Discord).

AI 280
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My App Stack: Syndey Sloan, CMO of Drata

SaaStr

They just need to figure out how to do lead scoring and program tracking! #4. Sydney Sloan has more than 25 years of delivering transformative growth in high-tech companies by envisioning and implementing holistic marketing plans and impactful go-to-market strategies, M&A integrations, and product launches.

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New year, new CS: 2023 recap and what’s to come in 2024

Totango

Our software provides a robust set of integrations and SuccessBLOCs —our proprietary pre-built customer success programs that are embedded with best practices and contain relevant workflows, reports, automation, customer segments, campaign content, and more to help you achieve critical business outcomes and create focus for your team.

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

They don’t have the bandwidth to support five sub-partners in their category. Look at the most important categories that surround your category. It’s a defensible strategy to create differentiation when you and that partner build out specific integrations. AWS can’t support 20 partners equally. Otherwise, it falls apart.

AWS 230
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How to use Intercom to generate more leads and close bigger deals – faster

Intercom, Inc.

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page.

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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

User Pilot

The report allows teams to understand how users navigate their website or application, identify the top pages visited after the homepage, find out what causes friction in the user journey, identify top-performing pages and features, and analyze user paths leading to conversions. You can also use the segments and dimensions to filter the data.

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How to Perform Behavior Flow Analysis in GA4 + Better Alternative

User Pilot

TL;DR Behavior flow analysis was a feature in General Analytics that allowed users to visualize paths that the users took when navigating websites. The report mapped out all user actions leading up to a conversion goal. Identify friction points in the user journeys leading to users dropping off. Cohort exploration.