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The gross retention for people was low and I think we’re just getting back into a better spot. AI in B2B SaaS: The Incumbent Advantage On the AI revolution in B2B software, it’s the age-old ‘startups are innovating and racing to get distribution, and the bigger companies have distribution and are racing to innovate.’
Customer Retention Excellence Both companies showcase impressive net dollar retention: HubSpot : 103.9% revenue retention Monday.com : 112% overall (116% for customers with $50k+ ARR, 117% for $100k+ ARR customers) These numbers reflect the sticky nature of their platforms and their continued ability to expand within existing accounts.
Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B
132% net dollar retention $1.5B+ cash, zero debt 🏢 Market Position 78% of Fortune 2000 use Figma 76% of customers use 2+ products Millions of weekly active users 13 years from founding to IPO filing 🚨 FIGMA S-1 DROPPED 🚨 The numbers are … strong: 📈 $821M LTM revenue (46% YoY growth) 💰 18% non-GAAP operating margin (turned profitable!)
A strong employer brand can make or break a company's hiring and retention efforts. Showcasing factors that tech knowledge workers care about beyond compensation can give companies a much-needed competitive edge in the battle for the best tech talent.
Other major SaaS events include: SaaStock (Europe-focused) Gartner Tech Growth & Innovation Conference Dreamforce (Salesforces massive event) Would you like recommendations based on your specific SaaS goals? Offers workshops, networking, and investor matchmaking for startups and enterprises.
Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. But the rewards – higher retention, bigger deals, and ultimately a much larger TAM – make it worth the investment. That compounds dramatically over time.
Customers you have a bond with will give you positive reviews on G2, become your reference customers, share their success stories, and work together with you on product innovation. Organizations that invest heavily in customer success earlier see much higher customer retention and loyalty than the competition.
The diversity demonstrates the breadth of enterprise software innovation ready for public markets. This pipeline represents over $200 billion in combined enterprise value, with companies spanning critical infrastructure, productivity tools, security, and financial services. HubSpot, Box, Shopify).
Net Dollar Retention Hit 124% – Signs of Long Team Durable Growth Palantir’s net dollar retention rate of 124% in Q1 2025 indicates that existing customers are significantly expanding their usage year-over-year. This vertical focus aligns with broader trends in re-industrialization and supply chain resilience.
While competitors innovated, our vendor’s product remained frozen in time. If you’re bleeding customers and fighting for retention, here’s how you can engineer your own resurrection. ” Customers who complain are actually giving you a roadmap to retention. It was OK, but it was what everyone used.
Don’t fix what isn’t broken : When something in your app already works well and delights users, don’t force AI into it just for the sake of innovation. Continuous Education is the New Retention Strategy 86% of customers stay loyal to brands offering educational experiences.
In 2025, the top customer leaders are engineering retention by building systems that detect risk early, reinforce value continuously, and empower every team member to act. Shifting your team’s mindset to proactive customer retention is a major shift, but the good news is that you can start now. 4: Strategy: Prioritize NRR.
Transparency in financial transactions correlates with higher vendor retention rates. By leveraging innovative solutions like those offered by Usio, businesses can transform their payment systems and set the foundation for enduring vendor relationships. This level of clarity reduces uncertainty and builds trust.
Early customers are often innovators and tech enthusiasts willing to try new solutions, even if the product is incomplete or buggy. Companies at this stage must demonstrate that their product is not only innovative but also reliable and capable of delivering tangible value to a broader audience.
Success requires: AI-driven innovation Laser-focused value propositions Rapid time-to-value strategies By understanding and adapting to these emerging AI trends, go-to-market teams can transform these trends into opportunities for growth and customer retention.
Software companies that offer Embedded Finance see not only a rise in customer retention but also new revenue streams. As your platform explores the potential of Embedded Finance, consider these insights to drive innovation and elevate the value you provide to your users. Download eBook
Conclusion Apollo.io’s transformation from a sales-led to a product-led growth model represents a comprehensive reimagining of their business approach.
This makes intuitive sense: CEOs are heavily involved in messaging and positioning Marketing strategy closely mirrors overall company strategy Limited hierarchy requires direct communication Brand decisions can’t be delegated when the CEO is the primary spokesperson The Mid-Stage Plateau (51-500 employees) Across mid-stage companies (51-500 employees), (..)
Getting it wrong impacts your Net Revenue Retention (NRR) performance, customer experience, and operational efficiency. Traditionally, companies have set CSM ratios based on revenue tiers or account sizes, yet these methods are woefully simplistic when considering the complexity of driving customer adoption, retention and expansion in B2B.
However the pace of innovation in large language models is extraordinary. The pace of innovation is crazy at the leading AI labs, so I wouldn’t count this out! That’s because their training data, while vast, may lack the level of granularity found in specialized enterprise environments.
For instance, owning customer retention signifies direct responsibility for renewal rates. Key performance indicators (KPIs) / objectives and key results (OKRs) they will be evaluated on, such as adoption, retention, upsell or cross sell, customer success qualified leads. Whether the role is remote, hybrid, or onsite.
But its not uncommon to adopt the transactional sales model on its own, especially in innovative niches where customers arent just switching solutions but adopting entirely new workflows. In these cases, the model helps communicate the value of the change and introduces prospects to the innovation.
Prioritize customer success, not just customer acquisition While getting new users in the door is important, retention is what drives predictable revenue and strong unit economics. Embed integrated payments to unlock revenue and retention If your SaaS platform facilitates transactions, integrated payments can be a game-changer.
From offering innovative service bundles to managing intricate pricing structures, the ability to provision complex subscriptions seamlessly has become a competitive necessity. Todays subscribers demand more than just a product or servicethey want tailored bundles that align with their specific needs.
These are the functions that need to be streamlined for optimum revenue growth: pricing, product launch, marketing, service innovation, customer retention etc. Customer retention is key to unlocking a stable MRR, and ARR. Product Optimization RGM places significance upon product innovation and management.
Adopting usage-based models isnt just about offering more choice; its about positioning your business to thrive in a market that prizes innovation, scalability, and customer-centricity. To stay competitive, companies must adopt tools and strategies that allow them to innovate with precision and confidence.
Reconciling Financial Metrics with Established CS Metrics Some may wonder how these financial metrics align with established Customer Success indicators like Gross Revenue Retention (GRR) , Net Revenue Retention (NRR) , Cost to Serve , Gross Margin , and Customer Acquisition Cost (CAC).
Quick Summary: Customer success events in 2025 are back in full force, with top picks covering AI innovation, GTM strategy, and post-sale growth. This year’s fall calendar is packed with events covering everything from post-sale growth and lifecycle alignment to AI innovation and strategic networking.
Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation. Retention: Churn rate, customer lifetime value. Ensure data security with Userpilots compliant security standards, encryption, MFA, and secure cloud infrastructure. Revenue: Conversion rates, average revenue per user.
That tight alignment means faster time-to-value for your users, higher adoption rates, and stronger customer retention. Overcoming these challenges requires innovation, targeted marketing, and integrating additional features like payment solutions. Q: Why is Vertical SaaS considered a profitable business model?
The rapid rise of software has brought incredible flexibility and innovation, but it also creates new challenges. This includes establishing clear file governance policies , such as access controls, retention schedules, and data classification guidelines, to ensure proper handling of sensitive information.
HubSpot: The Inbound Marketing Innovator HubSpot entered the scene later, founded in 2006 by Brian Halligan and Dharmesh Shah at MIT. Continuous innovation in inbound marketing features. Quick Innovation & User Community: HubSpot rolls out updates frequently (especially with new AI features as well see below).
This vivid idea captures AIs potential to act as assistants and insights machines, boosting efficiency and innovation. As another source emphasizes, leaders with AI knowledge drive innovation, optimize decision-making, and maintain a competitive edge. improve customer retention, reduce costs) and explore AI use cases that support them.
Shifts in market dynamics led investors to favor financial stability and profitability over “growth at all costs,” putting retention at the center of most businesses. The metrics of retention (gross revenue retention or net revenue retention) are now cemented as the qualifying metrics when investors and boards ask about a company’s health.
Their lessons from past wins (and failures) can fuel innovation and growth. Technology integration: Recommending and implementing CS platforms that drive customer engagement and retention. Objective perspective: External to the organization, fractional leaders offer unbiased insights, identify blind spots, and challenge the status quo.
By BluLogix Team AI Billing Innovations, Usage-Based Pricing, Credits, and Prepaid Models AI Billing Needs a New Approach Unlike traditional SaaS, AI products often require real-time metering and consumption-based pricing. As AI adoption scales, we can expect even more innovative approaches to monetization.
Were experts at innovation and market disruption, but are we truly harnessing the full potential of our Customer Success (CS) operations? Customer Success isnt just a departmentits the engine of sustainable growth. As executives, we’re constantly searching for that elusive strategic edgethe insight that sets our organization apart.
Cloud ATS are ideal for most businesses due to their convenience and continuous innovation by vendors. In general, for most companies looking for agility and innovation, cloud-based ATS are the go-to in 2025, while on-premise solutions serve niche requirements. They invest in R&D (like AI tools, smarter filters, etc.)
Source: SaaS Retention Report: The New Normal For SaaS. In some ways I prefer this new normal in SaaS, product innovation is king, hard work and making customers happy is rewarded, and there are just less distortions in the market. But the growth bubble popped in late 2021 when new business began to slow.
It’s no wonder that increasing customer retention by just 5% can lead to profit increases ranging from 25% to 95%. The customer support has been top-notch, and the regular updates demonstrate the companys commitment to innovation and continuous improvement. Learn More Abe D.
Without a strong talent bench and retention strategy, youre scrambling to reallocate pipeline and onboard a replacementlosing valuable momentum.” Net Dollar Retention: How well are we retaining revenue? As the job market heats up, assuming all top talent will stay is risky.
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