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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. And that may include owning and executing the sales process , from initial outreach and lead generation to closing deals — not hiring a sales team right away.

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CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Did It With Atlassian CRO Cameron Deatsch (Pod 640 + Video)

SaaStr

When the company started 20 years ago, it didn’t hire salespeople. So what should earlier-stage companies do: immediately build out a big sales team or focus on product-led growth? It wasn’t until 12 years in that they hired their first commission rep. Now they have sales reps, but still consider themselves PLG.

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How I Try to Hire Without Bias

Sales Hacker

In 2020 I was building my sales team at Livestorm , and at the time we were going through a big hiring boom. For the first time in my life, I was in charge of vetting and hiring new team members at scale. This was a big challenge for me because I am very passionate about hiring without bias. First impressions still count.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. In his opinion, the hiring process is a preview of their sales technique.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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Benchmarking and Budgeting Go Hand in Hand

OPEXEngine

Dramatic increases in SaaS enterprise valuations and competitiveness over the past decade have been driven by business model innovations more often than new rocket science technologies. Could we increase sales productivity rather than hire more sales reps in order to make our growth target next year?

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A New Way To Tell if a Company Is Truly Product-Led

OpenView Labs

They tend to hire a Head of Product Growth, launch a free trial or freemium product, and then wait for the market to take notice. Tip: Look at the ratio between R&D spend vs. Sales and Marketing spend*. They spend a whopping 47% of revenue on R&D compared to only 16% on Sales and Marketing.

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