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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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Benchmarking and Budgeting Go Hand in Hand

OPEXEngine

Dramatic increases in SaaS enterprise valuations and competitiveness over the past decade have been driven by business model innovations more often than new rocket science technologies. Could we increase sales productivity rather than hire more sales reps in order to make our growth target next year?

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A New Way To Tell if a Company Is Truly Product-Led

OpenView Labs

They tend to hire a Head of Product Growth, launch a free trial or freemium product, and then wait for the market to take notice. Tip: Look at the ratio between R&D spend vs. Sales and Marketing spend*. They spend a whopping 47% of revenue on R&D compared to only 16% on Sales and Marketing.

Scale 98
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

The list below shows the different categories of mental model in this post: Planning Prioritisation Problem-Solving Innovation Getting Work Done Growth Economics Psychology Learning Planning 1. Subscription business model. Innovation 14. Horizons Framework Another innovation model is the Horizons Framework developed by McKinsey.

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What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross 

SaaStr

His first company was Personify and he went on to be a VP of Developer Relations at Salesforce, then hire number 11 at Dropbox, CEO at Heroku, and an investor and on many boards before landing as the current CEO at Vimeo. How Does Vimeo Handle Long-Tail PLG vs. a Very Sales-Led Motion? This is how Adam ended up at Vimeo.

AI Search 224
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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. So you can hire more and hire faster. Headcount and salaries and comp and all that kind of stuff.

Strategy 228
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Meagen, sales. Launch it to our customers, launch it to the sales team, launch it to prospects.” And then of course, sales pipeline and the livelihood of our business.

Travel 175