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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Here are five quick takeaways: Most sales and support teams talk about their jobs as a funnel. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Customer service as a model for growth.

Scale 188
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Your first SaaS customer success hire. The Davidson Hang Podcast with Linda Lin.

Scale 177
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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Things like media companies, finance companies, retail companies, sales functions, marketing functions, and customer support. “The biggest thing I can do for Slack is to hire people who know a lot more than I do and give them free rein to do their best work” Adam Risman: You mentioned the team started with performance marketing.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Meagen, sales. Launch it to our customers, launch it to the sales team, launch it to prospects.” And then of course, sales pipeline and the livelihood of our business.

Travel 173