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You Need to Hire to Hire a VPM That Knows Your Playbook. Here’s How (It’s Easy).

SaaStr

Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. Do you make the hire now? From $1k-$3k ACV, marketing is growth hacking.

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What Order Should You Hire Your Management Team In?

SaaStr

IME, rough order to make hires in: VPM: $0.2m He asked which to hire first. If you have a few nickels in the bank, and you somehow find a great VP a half stage or even full stage early, just hire her. Hiring is so hard as it is. Make the hire now. ARR VPS: $1-$1.5m More here: [link].

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Don’t Hire VPs With The Wrong Titles

SaaStr

A "VP of Revenue" often knows nothing about inside sales or building a sales team. A "CRO" often doesn't want to do sales anymore. Ok this is a seemingly simple post but if you are hiring your first or second batch of VPs it will really, really save you some time. Marketing is adjacent to sales.

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The Double-Stretch Hire Rarely Works Out

SaaStr

The biggest mistake folks make when they go to hire a VP of Sales is hiring a top AE that's never really built a team. But it does not remotely prepare you to be a VP of Sales on its own. They are pretty good and each worth a read: If You are Going to Hire a Stretch VP — Do It Early.

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. It’s the people.

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What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. SaaS products get too complex to hack a product roadmap too long.

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What to Look for When Hiring a Head of Marketing for Your Startup

Tom Tunguz

When a startup is confronted with the prospect of hiring a head of marketing, founders heads often spin. As a few of the companies I work with have sought to hire heads of marketing, I’ve been working through similar questions of how to define and describe the characteristics of the right marketing hire.