article thumbnail

Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). Fitness: (Fitbit, Strava) 35.3%.

Mobile 291
article thumbnail

Why a Rapidly Changing World Requires Boards to Innovate and Bring Corporate Governance into the Digital Age

OpenView Labs

You’d be forgiven for thinking this description is perhaps a scene from Mad Men or governance practices of a bygone era. What does this mean for the companies they govern? While any innovation in the board world should be welcomed, the Netflix practices are unlikely to revolutionize corporate governance. Or against competitors?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis Communication: Strategies to Communicate Better During a Crisis

Sales Hacker

Pretend you wake up tomorrow to your government ordering everyone to stay at home. As a result, governments enforce strict lock-downs, require non-essential businesses to shut down, and accidentally create a national toilet paper shortage. This could happen due to a stock market crash, a drop in demand, or other economical issues.

article thumbnail

So You Joined a Startup as the First Sales Hire… Now What?

Sales Hacker

If you’re the first sales rep at a startup — or one of them — you’ll be responsible for helping the founders acquire the company’s first customers, establish a system to sales, and achieve wins in an initial niche market. DO: Focus on Social Media. Pipeline review. What you’re focused on this week.

article thumbnail

15 UX Design Books to Help Create User-Centric Products

User Pilot

Rocket Surgery Made Easy by Steve Krug You can think of this book as a follow-up to “Don't Make Me Think” by the same author (we reviewed it earlier). "Rocket The book divides thought processes into two systems: the fast, intuitive, and emotional System 1, and the slower, more deliberative, and logical System 2.

article thumbnail

A Million Dollar marketing strategy for tobacco companies

The Marketing & Growth Hacking Publication

A Million Dollar Marketing Strategy for Tobacco Companies Photo by rawpixel on Unsplash In the last two decades, advertising has been a tricky task for the tobacco industry due to the advertising ban on smoking products and more stricter policies. If yes, it’s due to successful indirect content marketing! Has this happened to you?

article thumbnail

A Top G Suite Expert Shares His 31 Best Modern Security Tips

BetterCloud

And while there is a focus on G Suite security, I’m happy to answer questions about how to secure any system using these tips. In fact, they explicitly acknowledge that routine password changes make your systems LESS secure. Signaling System No. Tip #3: June of 2017 brought a big change to password management.