SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. This person has built out a partnership marketing team within the product marketing team.

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AWS Scale Sales Hiring Marketing 199

SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. As global investors, GGV Capital looks at SaaS companies in the U.S., That’s a mistake. Absolutely.

Development Team Review 211

Development Team Review Technical Review Underperforming Technical Team SMB 211

SaaStr

OCTOBER 17, 2023

Do my customers find value in my product and service? For the sake of explanation, John breaks down the evolution of customer success into the classic triple-triple-double-double-double. If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit.

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Scale Sales Hiring Customer Success Scaling 164

SaaStr

DECEMBER 16, 2023

Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. Wait until you find a great partner here. The SaaS Year of Hell.

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Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 211

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. It’s one of the top 3 pain points of mid-market and enterprise CFOs. This is not suitable for the mid-market and lower enterprise segments, which remain underserved.

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Payments Payment Services Payment Solutions Scale 197

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. How do you find technology advantages?

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Scale Sales Hiring AI Banking 194

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. They cut marketing spend to $0. It took remaking the management team, changing the GTM, and rebooting the product dramatically. It’s the “NRR Zombie”.

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Headcount Finance Startup Trends 214

SaaStr

FEBRUARY 7, 2023

1,000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 1.5 Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa. Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

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VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 231

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. But over time, things change.

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Scale Strategy Scaling Outbound Sales Team 220

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

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Sales Hiring SaaS Banking AI 222

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Shuo Wang is the CRO and co-founder of Deel, one of the fastest-growing SaaS companies.

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Sales Hiring Payment Services SaaS Payments Scale 220

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. What should you look for in an Enterprise rep vs. a Mid-Market rep?

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Scale Sales Hiring Scaling Revenue 218

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. Companies must focus on finding the right ICP that responds better to their messaging. The LMS market segment is big, and Docebo thinks about it in two folds. market is double the size of the internal one.

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Sales Hiring Scale SMB Outsourced Development 193

SaaStr

MARCH 19, 2024

If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. What are the must haves?

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Headcount Scaling Finance Engineering 196

SaaStr

OCTOBER 12, 2022

Dave McJannet, CEO of HashiCorp, shares from his wealth of experience to reveal the secrets to building and expanding SaaS companies the right way. Many founders think first of their product and then the market. But according to McJannet, it’s actually better to begin with the market. Product-Market Fit.

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Scaling Leadership Startup Product Marketing 198

Clouded Judgement

MARCH 1, 2024

Subscribe now Shades of 2021 in Venture Markets Private markets are really starting to heat up, and I’m starting to see shades of 2021. This creates a lot of fomo in venture markets as no one wants their favorite prospect companies to get pre-empted, so they move first. Follow along to stay up to date!

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Cloud AI Investment Metrics 311

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit.

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

SaaStr

JULY 26, 2022

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. SMBs often force you to build a better product, as they lack a deployment and IT team. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. 30,000,000+ of them.

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SMB Churn Payment Services SaaS 350

SaaStr

NOVEMBER 12, 2021

Want to start your own SaaS company? SaaS: Maybe Plan for 30+ Years as a Founder. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr. Freemium is not a marketing strategy. Just because your product is free, or has a free category, does not mean anyone will find it.

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Sales Hiring Investment Acquisition Product Marketing 322

Andreessen Horowitz

APRIL 19, 2024

Jennifer Li is being promoted to GP where she will continue to invest broadly within the enterprise space, focusing on infrastructure and horizontal SaaS. Jennifer joined us 6 years ago as an investment partner, transitioning from a long-time operating role running product teams, and building developer tools, and ML applications.

Development Team Review 101

Development Team Review Technical Review Investment Enterprise 101

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them. Copy your entire product.

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Sales Hiring Scale Compensation Sales 182

SaaStr

SEPTEMBER 23, 2022

You’ve heard of a Unicorn SaaS company, but it’s time to introduce you to the Centaur. The unpredictable market has given rise to new trends and a new type of elite company, which Bessemer Venture Partners have dubbed the Centaur. This compression has led to a rise in hesitation in private funding markets. Cloud Goes to Market.

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Cloud Trends Benchmarks Business Model 227

SaaStr

OCTOBER 13, 2023

Even Ford, which isn’t a SaaS startup, is a capital-intensive business that achieved growth and profitability in a mere five months. It’s possible to have high growth if you have a solid product and aspire to be profitable within a reasonably short time frame. It’s pretty obvious that your biggest ally is your product.

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Outsourcing Services Sales Hiring Scale SaaS 231

SaaStr

DECEMBER 29, 2023

In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder. The market wants it. Catch up on the first half here if you missed it.

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Scale Sales Hiring Customer Success AI 221

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. In this playbook we’ll share: Automated outbound at-scale strategies.

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Scale Sales Hiring Strategy Marketing 216

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

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Metrics SaaS Marketing SMB 201

SaaStr

AUGUST 31, 2021

There’s no question SaaS and Cloud companies scale faster than ever these days. More on that here: The Top SaaS and Cloud companies are now growing 100% at $100m ARR. But the early days are still all about finding true product-market fit, and that can just take time. Now it’s a $6B leader.

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Construction Cloud Scaling Product Marketing 274

SaaStr

MARCH 28, 2021

But here’s my list of things I don’t think you should do, almost always, in SaaS/B2B: Committing for less than 24 months to get to product-market fit. Less is almost never enough in SaaS. You’ll run out of money, time, commitment and more, if all the founders don’t commit to 24 months to get to product-market fit.

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Sales Hiring Interviewing B2B Product Marketing 280

SaaStr

SEPTEMBER 7, 2022

Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit . Going from $0 to $1M ARR is the first baby step for any SaaS startup. Cold calling.

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Sales Hiring Scale Revenue Sales 193

SaaStr

FEBRUARY 22, 2021

The point is that as crazy as SaaS and Cloud seems today, Google itself says we’re on our way to $1T+ in Cloud revenue by 2026/2027, and that things will triple by then. So here’s the point: if you have something good in SaaS now — keep at it! Do what it takes if you have something good in SaaS and Cloud right now.

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Cloud Revenue Product Marketing SaaS 319

SaaStr

JUNE 28, 2023

Fifteen years ago, you could start a SaaS company in any vertical and succeed. Beyond these two issues, companies face the problem of figuring out how to get to product number two when your entire company is oriented around having just one product. . #2 – Everything’s already been picked over. the compound startup.

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Startup Software Sales Hiring Pricing 207

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

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Generative AI AI Technical Review Software Review 226

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. Now, there are at least 100k verified SaaS apps on G2, which is huge. How do I discover the SaaS products I need? How do I trust them?

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AI Search AI ChatGPT Software Review 188

SaaStr

FEBRUARY 10, 2021

A few signs you finally have a “real company” in SaaS: Your customer count is doubling monthly , even from a small base. Enterprise prospects and potential customers are finding yo u. In the end, if you hit $1m ARR and are growing < 100% annually in this day-and-age, you don’t quite have product-market fit.

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Product Marketing Marketing Cloud Enterprise 190

SaaStr

SEPTEMBER 27, 2023

Given the massive downturn that started 18 months ago, many SaaS founders are nervous about what it takes to raise capital in SaaS in 2023 / 2024. Christoph Janz, General Partner of Point Nine Capital, shares what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy.

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AI Underperforming Technical Team Cloud Strategy 194

SaaStr

JANUARY 6, 2021

Finding the perfect VP of Sales position can be daunting, especially in the middle of a global pandemic. Candidates need to find opportunities that not only fit their sales experience and stretch goals, but also companies that are coming out of the pandemic with momentum. The 5 Characteristics of a Great Sales Leader.

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Sales Hiring Scale Payment Solutions Payments 317

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. Why, for god’s sake, would anyone choose to build another productivity app? We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. The first is what I call Natural Product-Market Fit.

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Sales Hiring Scale Engineering Product Marketing 217