GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet
Sales Hacker
JANUARY 7, 2025
Yeah, it could be a center at the enterprise, or it could be, as you said, the small fractional CRO that happens to work with everyone in a fintech vertical, if you sell into fintech, or you got to, you know, map those out. Based on that, you work backwards, you pick the right, I would say, type of partner you want to work with.
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