User Pilot

AUGUST 30, 2023

About the author – Else van der Berg Else has over a decade of experience working for startups and scaleups but is currently an interim Product Lead/Advisor at Value Rebels. She also founded SaaS consulting firm, Sonderhouse , through which she teams up with other experts to provide sound education and coaching for SaaS startups.

Scale 97

Scale AI Growth Hacking Innovation 97

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And I decided that I wanted to join a startup because I was young, I had no responsibilities, risk meant nothing. Because at a startup, you figure out how to be scrappy and get things done.

SMB 184

SMB Scale Startup Marketplace as a Service 184

Casey Accidental

JANUARY 3, 2019

The main misunderstanding is that successful martech is actually for engineers, not marketers. Martech is a Response to Engineering Constraints. A controversial opinion I have stated before is that the marketing function in technology companies is usually a response to engineering constraints.

Engineering 40

Engineering Technical Review Sales Hiring Software Review 40

Intercom, Inc.

APRIL 23, 2018

Penetration testing and regular vulnerability assessments are services that help you assess applications and your infrastructure for security vulnerabilities and the overall effectiveness of your security controls. GDPR makes organizations accountable for data breaches caused by third-party service providers. Know your own systems.

Underperforming Technical Team 220

Underperforming Technical Team compliance Systems Review Marketplace as a Service 220

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. In a small startup, a product manager might oversee everything. Which roles exist in product management teams?

Management 91

Management Interviewing Marketplace as a Service Product Marketing 91

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

FastSpring

FEBRUARY 20, 2020

As an Ecommerce Manager, you typically oversee Search Engine Optimization (SEO), Pay Per Click (PPC), Customer Management Systems (CMS), web development, social media, email marketing, the checkout, payments , and other ecommerce-related solutions. And the best investment you can make is partnering with a full-service ecommerce platform.

Payment Methods 78

Payment Methods Outsourcing Services Payment Solutions Outsourced Development 78

Intercom, Inc.

JULY 11, 2019

You might say it’s one of the strongest advantages a startup has. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Customer service as a model for growth. Kaitlin: It makes a ton of sense.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Sales Hacker

SEPTEMBER 16, 2021

With the advent of product-led growth – where people can experience a SaaS product with a free self-service account or want hands-on support over several months – evaluations can take different forms, have varying costs to the seller, and require different levels of commitment from buyers and sellers.

Revenue 73

Revenue Sales SMB Engineering 73

Sales Hacker

MARCH 30, 2021

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. It was relatively new to that marketplace at the time. Save your seat at Unleash.Outreach.io.

Scale 102

Scale Payments Technical Advisors Sales Recruiting 102

ProfitWell

APRIL 15, 2019

Foodies can rejoice as farm-to-table startup GrubMarket raises $25 million to move forward in their endeavor of working with smaller farms and food startups. Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. GoDaddy Does More with Sellbrite and Marketplaces.

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

SaaStr

JULY 30, 2019

Scott Beechuk, Partner at Norwest Venture Partners, brings together world-class SaaS engineering leaders Claire Hough, Vijay Gill and Weiping Peng for a dynamic conversation on where SaaS technology is headed, how to build top performing engineering teams and what it takes to lead in today’s high-velocity engineering environment.

Engineering 135

Engineering Part-Time VPE Technical Review Fractional VPE 135

FastSpring

MARCH 27, 2023

And I just started a consulting business, it was a service business. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. When Workplace became a real thing at Facebook, I was in London.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Chart Mogul

JUNE 23, 2022

SaaS startup growth has taken a hit as well as we noted. In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. Further Reading.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

FastSpring

DECEMBER 18, 2018

This year we welcomed Sian Wang as CFO , Brian McTeague as VP of Revenue Operations, Sarah Bottorff as VP of Marketing, and Scott Herriman as SVP of Engineering. We take great pride in delivering the best ecommerce platform that helps software businesses succeed in the global marketplace. Introduced the FastSpring Plugin for WordPress.

Marketplace as a Service 64

Marketplace as a Service Sales Hiring Scale Leadership 64

OpenView Labs

APRIL 7, 2021

That’s because most of their growth is powered by the product itself through a highly efficient self-service motion. In fact, Atlassian out-spends its peers on product & engineering (47% of revenue compared to 25% for New Relic). How to Get Started with Product-Led Startup Metrics. Have you subscribed ? More PLG resources.

Metrics 52

Metrics Scale SaaS Marketplace as a Service 52

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Baremetrics

SEPTEMBER 3, 2021

If you do this, search engines will begin to view your pages favorably. Here’s how to do it: Step 1 - Analyze niche search queries Google records all requests users make to the search engines. It's part of the Google Ads service. This will help search engines better identify the subject of the content.

Strategy 113

Strategy Technical Review Software Review Mobile 113

Backlinkfy

SEPTEMBER 28, 2019

All PPC campaigns no matter the software platform, will have to integrate with Google Ads , Bing Ads, and other PPC exchange marketplaces. select and target words that are relevant to your product or service to target users making searches using those same terms or synonyms. Personal injury landing page, Slip and fall etc).

Scale 45

Scale Marketplace as a Service Advertising Sales Funnel 45

ProfitWell

OCTOBER 3, 2019

Sony halves the price of its PlayStation Now subscription service, as the cloud gaming saga rages on—adding new titles like “Grand Theft Auto V” and “God of War” to the subscription service. Perhaps this pricing slash will give them the leg up they'll need amid the gaming service boom. "A Players, take your mark.

Marketplace as a Service 47

Marketplace as a Service Subscription Payment Features Education 47

Point Nine Land

JANUARY 17, 2019

Hi there, we’re Point Nine Capital a VC firm focused on SaaS and marketplaces. These “digital native customers” are not afraid of startups and look for customer-centric products. These are great customers for startups. Almost every step requires paperwork and postal service, many entail physical presence.

Technical Review 40

Technical Review Marketplace as a Service Software Review Venture Capital 40

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! ” Was obsessed with mathematics, went to college at 16, became an engineer. Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. There’s no UX engineer.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

Neil Patel

DECEMBER 16, 2021

Email lists are often overlooked by startups, entrepreneurs, and small businesses. Freelance platforms like Fiverr are underrated resources for marketing your business services. While major corporations need complicated SLAs, Fiverr is a fast and efficient marketplace. Amazon promotes this service as artificial intelligence.

Social Media 145

Social Media Strategy Marketing Business 145

SaaStr

MARCH 19, 2019

Ceci Stallsmith : After building if you have something where you’re going to publish an integration or something of that sort, there’s a marketplace for Stripe, same for Box, same for Slack, we have a directory of apps, so published in the directory is the next step. If they’re engaged, then they’re building.

Payments 122

Payments Scale Scaling Revenue 122

ChurnZero

FEBRUARY 1, 2019

Leading a team of innovators and experts in their Customer Success, Professional Services, and Support organization, Amanda’s goal is to ensure that every customer optimizes the business impact of Lucidworks search and analytics deployments. “My Under her direction, marketplace utilization grew 39% in one year.

VP of Engineering 53

VP of Engineering Customer Success Scale Marketplace as a Service 53

Casey Accidental

FEBRUARY 20, 2018

My role as an advisor to Greylock’s portfolio companies allows me to work with many different types of businesses: consumer social, marketplaces, SaaS, etc. Harkening back to Tim Kendall’s advice, I started asking entrepreneurs, “What is the path to actually creating value from your service for your customers?

Payments 70

Payments Revenue VP of Engineering Payment Methods 70

Sales Hacker

APRIL 16, 2018

How to develop a sophisticated sales recruiting engine. 6) Flipping the framework from startup to scale-up [8:45]. At GLG, Jess launched and built three new businesses, professional services, life science, and corporate markets that resulted in over $100 million in incremental revenue. It’s a 17-year-old startup.

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Because horizontal SaaS companies serve both startups and enterprise businesses, scalability is a key selling point.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content? That kind of evangelism.

Scale 144

Scale Sales Hiring Construction Education 144

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

SaaStr

JANUARY 28, 2020

And then I’ve watched, since she made this comment to me about 13 months ago, then I’ve watched with some startups I’ve worked with, where the first marketing hire comes in, and I asked them what their top five priorities are, and then I asked the CEO. Our monthly self-service churn went from like 3% to like 9%, right?

Sales Hiring 209

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 209

SaaStock

FEBRUARY 14, 2019

Patrick Arippol kickstarted his professional path with an engineering degree, followed by an MBA from Stanford. He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. Diego Cordovez is an engineering graduate turned entrepreneur.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service. Image courtesy of Kajabi.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

JUNE 10, 2020

But one thing I know through pattern recognition, there’s a lot of similarities across startups and companies as they go through the different stages. And he said, “Product and engineering are going to build this weekend. And the engineering team built an integration to the CDC that fed in level one, two and three.

Travel 181

Travel Marketing Scale Outsourcing Services 181

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. SaaS as we already understood is a software as a service. Start Listing your saas on Software and saas Marketplaces.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. I was an English business major in school, but I taught in the engineering, I was a [inaudible 00:04:08] in the engineering school. .

Sales Hiring 201

Sales Hiring Scale Technical Review Outsourcing Services 201