For Entrepreneurs

SEPTEMBER 25, 2018

There is much hand wringing in the startup ecosystem about various forms of signaling between the seed and A rounds. Conventional wisdom, and advice, abounds: entrepreneurs should never include a venture firm in their seed round because it’ll scare other VCs off from pursuing the A. After all, the “insider” VC has more information and. Getting Funded Entrepreneur Funding Raising capital seed deals Venture capital

Venture Capital 255

Venture Capital Startup 255

For Entrepreneurs with David Skok

JANUARY 3, 2018

In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand. Customer Success churn SaaS SaaS churn SaaS customer engagement SaaS customer retention SaaS renewals SaaS retention Startup Help

Churn 212

Churn Onboarding Retention Engagement 212

Intercom, Inc.

DECEMBER 12, 2018

You might be familiar with Scott Brinker’s famous martech landscape slide. Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention.

Technology 175

Technology Marketing B2C Machine Learning 175

Incredo

DECEMBER 28, 2018

As technology progresses, it's unavoidable to face the tough turf that consists of your competition. For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition. Without a doubt, these mobile app marketing strategies are very well-documented. But while they are effective, you are not automatically assured of the success it delivered its original user.

Mobile 159

Mobile Strategy Marketing Technology 159

Advertiser: Infinicept

For many SaaS companies, becoming a Payfac is an opportunity to benefit from a new revenue stream and gain more control over the customer experience, so no hiding what’s behind the curtain here. We’ve outlined the journey from SaaS to full-blown Payfac.

Payfac

SaaStr

NOVEMBER 8, 2018

Building your first sales team will be an endless series of mistakes. It’s OK. Plan for me. But there are a few avoidable , key mistakes I see start-ups making > 50% of the time. Just make a few less of these mistakes, and you’ll scale faster, and just as importantly, with less turnover and more stress: Hiring Early Reps (#1 – #3) That You Personally Wouldn’t Buy From. Don’t hire someone with the right resume. Hire someone you’d buy your own product from.

Sales 151

Sales Scaling Onboarding Pricing 151

Practical Advice on SaaS marketing

FEBRUARY 3, 2018

Lots of people who you think should be interested in your software-as-a-service (SaaS) solution, couldn’t care less. It doesn’t matter that they perfectly fit your “ideal customer” persona. It doesn’t matter that your solution is full of features built especially for them. It doesn’t even matter that you’re sure it’ll be a huge help to their business. Despite all that, they’ll still ignore you.

Marketing 153

Marketing SaaS Finance Acquisition 153

SixteenVentures

AUGUST 1, 2018

Churn… ya boring. Time to move on. I’m so over talking about churn and if you really understand what Customer Success is all about , you should be, too. Churn is so easy to get rid of… you just have to do five simple things.

Churn 101

Churn Consulting Investment Leadership 101

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. It’s clear that sales ops plays a critical role in any organization, but creating your own sales operations team can be a daunting task. Who do you hire first? How should the team be structured?

Sales 95

Sales Compensation Forecasting Leadership 95

Sales Enablement, SaaS and Growth

SEPTEMBER 17, 2018

Everybody likes to win. And while you undoubtedly learn much about your skills, attributes and character from losses, there’s nothing quite like that sense of satisfaction when your team secures a hard earned victory. I’ve been fortunate, both as an individual contributor and as part of a team to have racked up some important wins (jobs, promotions, new business and awards), but in truth, there’s only been three periods where I’ve been part of teams where there’s been an expectation of winning.

Sales Enablement 135

Sales Enablement SaaS Sales Construction 135

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Data

Aaron Beashel

MARCH 9, 2018

I’ve been fortunate to work in a number of SaaS businesses in my career. Some of them, like InVision and SafetyCulture, seemed to just grow naturally without any help. Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. In others however, growth has seem like a slog. We had great sales & marketing teams and growth definitely did happen, but it just seemed a lot more difficult.

B2B 161

B2B Strategy SaaS Payments Acquisition 161

For Entrepreneurs

DECEMBER 5, 2018

Matrix Growth Academy – Zero to 100 was an educational event held in San Francisco, aimed at providing B2B Founders with a road-map for how to get from Zero to a repeatable, scalable and profitable growth process that would take them to $100m in revenue. Please find below the primary videos for They have been. Startup Help

Education 131

Education B2B Revenue Startup 131

For Entrepreneurs with David Skok

FEBRUARY 5, 2018

There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. In my talk at SaaStr 2018, I will lay. Building for Success Getting Funded Interviewing Leadership Marketing SaaS Sales & Marketing Machine Startup Help growing SaaS revenue SaaS sales and marketing

Interviewing 201

Interviewing Revenue Startup Leadership 201

Intercom, Inc.

JUNE 22, 2018

It’s easy to believe that machine learning is hard. An arcane craft known only to a select few academics. After all, you’re teaching machines that work in ones and zeros to reach their own conclusions about the world. You’re teaching them how to think! Indeed, the majority of literature on machine learning is riddled with complex notation, formulae and superfluous language. It puts walls up around fundamentally simple ideas.

Machine Learning 175

Machine Learning Interviewing Startup Retention 175

Advertiser: Infinicept

Software companies are looking, feeling, and acting more like merchant service providers. This can be sobering for financial institutions, but don't be fooled. FIs still have crucial roles to play. Learn how FIs are investing their resources to stay game.

Investment

Incredo

DECEMBER 14, 2018

Adapting apps and services to foreign markets is something that many businesses are sleeping on, and it is often the missing link that stops them from really flourishing. That's not an overestimation. Around 90% of the content that companies generate is written in one language, which often prevents existing or potential clients to have a long-term and meaningful relationship with a brand. SaaS Development

SaaS 138

SaaS Branding Marketing Business 138

SaaStr

NOVEMBER 5, 2018

If you’re past $4m-$5m or so in revenue, this post isn’t for you. You’ll have figured this out, at least mostly. But if you are on either side of $1m in ARR, there are 3 things you can almost always do from a pure process standpoint to squeeze materially more revenue out per lead. Do ’em now! ??. First, implement Lead Scoring. But also make sure every lead is called back.

Revenue 142

Revenue Consulting Scaling Strategy 142

The Angel VC

DECEMBER 14, 2018

A few days ago I wrote that there’s more than one path to $100 million. I argued that while it’s awesome to see that some companies are able to get from 0 to $100 million in ARR in 7-8 years or even less, trying to grow that fast may not be the best choice for most companies. That raises the question: What are your chances of growing a little slower and still achieving massive success?

Revenue 149

Revenue SaaS Data Subscription 149

Practical Advice on SaaS marketing

JUNE 1, 2018

If you’ve ever sat through a marketing agency’s pitch or seen an episode of Mad Men, you’d think that marketing is all about talking – pushing out clever messages so that people will buy whatever it is that you’re selling. Not exactly. You’re right that there’s plenty of delivering messages through email, blog posts, paid adwords, Twitter, TV, radio, or print ads or whatever media reaches the buyer. But there’s more to it than catchy taglines, ads, or social media campaigns.

Interviewing 142

Interviewing Marketing Social Media SaaS 142

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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Data

Ryan Berg

NOVEMBER 7, 2018

Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product every month. This strategy has nothing to do with blogging (although we’ll take a look at how they added a blog later to enhance this approach). We’ll also. Source. Case study SEO

Strategy 87

Strategy Content Marketing Marketing SaaS 87

InsightSquared

OCTOBER 15, 2018

If you’ve ever thought about becoming a lawyer, the path is pretty clear: Get a Bachelor’s degree. Take the LSAT. Earn your JD. Pass the bar. The process may not be easy, but at least it’s laid out. You know exactly what steps to take, including recommended classes and exam prep courses, in order to put yourself on a path to success. When I think about sales operations, there is no defined route to take.

Sales 89

Sales Communication Revenue Acquisition 89

Sales Enablement, SaaS and Growth

FEBRUARY 5, 2018

To me, there’s never been a better time to be a sales enablement professional. It’s a rapidly growing area and while there’s a lack of publicly available sales enablement statistics or indeed, widely adopted best practices and standards, this is due, largely to the fact, that many of us are figuring out exactly what sales enablement is, means and does.

Sales Enablement 129

Sales Enablement SaaS Sales Banking 129

Tomasz Tunguz

AUGUST 25, 2018

Salesforce is worth $113 billion. 1% of $113 billion is $1.13 billion. ServiceNow is worth $34B and Workday is worth $33B. 3% of $33-34B is $1B. Atlassian is worth $20.5B. 5% of $20.5B is $1B. Why am I doing all this simple math you might ask? We have reached a point in SaaS where a small fraction of an incumbent is a billion-dollar company. If you start a business tomorrow that is able to cleave 1% of revenue from Salesforce, you will have built a billion-dollar business. 1% is not that much.

Revenue 85

Revenue Blockchain Machine Learning Mobile 85

Speaker: Diana Mehochko

Our guest, Diana Mehochko, COO of NCR Payments, joins us to talk about payment trends – including connected commerce, embedded payments, and embedded finance – and how they fit together.

Trends

For Entrepreneurs

NOVEMBER 6, 2018

For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~385 private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to David Spitz (@dspitz) and the team at KBCM Technology Group for their. Startup Help SaaS SaaS business Sales & Marketing Machine Sales and Marketing

SaaS 128

SaaS Technology Startup Business 128

ChurnZero

NOVEMBER 2, 2018

Breaking Down the Ultimate Question – NPS (Net Promoter Score). First, let’s start with the very basics- what is a Net Promoter Score ? Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. Since then it has been used heavily by companies, both large and small, to assess customer satisfaction and has become an important metric for growth-driven technology businesses.

Customer Success 84

Customer Success Churn Branding Metrics 84

Intercom, Inc.

MAY 31, 2018

To build a great product, you have to intimately understand the problem it’s built to solve. To build a great business, as Steli Efti has learned, your customers must feel the pain of that problem too. Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. When he’s not building software, Steli’s sharing content with the wider sales community through the Close.io

Forecasting 175

Forecasting Travel Startup Communication 175

Incredo

DECEMBER 19, 2018

Does your business have everything it needs? With new demands and even newer technology, it’s much harder for a business to develop its own mobile app or website interface. Finding a good software development team in North America for a reasonable budget is a rare occurrence. This is why most companies look elsewhere when looking for a software development team. Europe shines when it comes to delivering results at reasonable prices. SaaS Development

Development 122

Development Mobile Pricing Software 122

Advertiser: Infinicept

As software companies become a larger part of the payments world, they need to decide how far up the payments revenue food chain they want to go. How much can software companies earn from payments? Find out more in this eBook!

Software

CloudKettle

DECEMBER 3, 2018

Marketers are living in a golden age of marketing. No longer do marketers have to rely. The post Three Things To Consider Before Your Next MarTech Purchase appeared first on CloudKettle. SaaS Sales and Marketing appexchange B2B B2B marketing B2B SaaS Marketing technology Martech ROI Saas Salesforce

B2B 80

B2B Technology SaaS Marketing 80

The Angel VC

NOVEMBER 8, 2018

Understanding the mechanics of founder re-ups in financing rounds This post will likely not make me more popular and might offend some people. But if your core beliefs on how business should be done are at stake, you can’t try to win the popularity contest. If you know me a little you’ll probably agree that like everyone at Point Nine, I’m a pretty nice guy. We’re trying hard to make venture capital a little more human , and we really mean it when we say that we aspire to be good VCs.

Venture Capital 146

Venture Capital Finance Investment Startup 146

Practical Advice on SaaS marketing

APRIL 3, 2018

When the lead generation effort is failing and we’re trying to fix it, we marketing pros usually head right into the weeds. Are there too many characters in the subject lines? Should we add more long-tail keywords? Is the call-to-action button the wrong shade of green? It’s not that those details don’t matter at all. At high volumes, they could matter a lot. But for many software-as-a-service (SaaS) providers, focusing on those details is a distraction. We're looking in the wrong places.

Social Media 139

Social Media B2B Acquisition Communication 139