For Entrepreneurs with David Skok
SEPTEMBER 25, 2018
There is much hand wringing in the startup ecosystem about various forms of signaling between the seed and A rounds. Conventional wisdom, and advice, abounds: entrepreneurs should never include a venture firm in their seed round because it’ll scare other VCs off from pursuing the A. After all, the “insider” VC has more information and.
Tom Tunguz
AUGUST 25, 2018
Salesforce is worth $113 billion. 1% of $113 billion is $1.13 billion. ServiceNow is worth $34B and Workday is worth $33B. 3% of $33-34B is $1B. Atlassian is worth $20.5B. 5% of $20.5B is $1B. Why am I doing all this simple math you might ask? We have reached a point in SaaS where a small fraction of an incumbent is a billion-dollar company. If you start a business tomorrow that is able to cleave 1% of revenue from Salesforce, you will have built a billion-dollar business. 1% is not that much.
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Intercom, Inc.
NOVEMBER 5, 2018
A great customer experience today is about meeting people where they already are. And today, there’s one channel where more potential customers are than any place else: messaging and live chat. Think about the way that you talk to people every day. If you’re anything like me, you use iMessage to talk to your family, WhatsApp for your close friends, and you probably spend your entire day on Slack talking to your teammates at work.
Sixteen Ventures
AUGUST 1, 2018
Churn… ya boring. Yawn. Time to move on. I’m so over talking about churn and if you really understand what Customer Success is all about , you should be, too. Churn is so easy to get rid of… you just have to do five simple things. If churn is a problem for you, this post will change that (if you’ll let it) and then you can move onto bigger and better things.
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Neil Patel
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
ChurnZero
NOVEMBER 2, 2018
Breaking Down the Ultimate Question – NPS (Net Promoter Score). First, let’s start with the very basics- what is a Net Promoter Score ? Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. Since then it has been used heavily by companies, both large and small, to assess customer satisfaction and has become an important metric for growth-driven technology businesses.
Sales Hacker
OCTOBER 23, 2018
“It’s Like Deja Vu All Over Again”. Another quarter sales target just barely made. It was a close call. As you go over the numbers with your team you realize that trying to close a sale with XYZ Industries cost you a ton of time, almost made you missed your quota and almost cost you your job (maybe – you never know, but you suspect it). It’s not that you haven’t been down this path before.
Ryan Berg
NOVEMBER 7, 2018
Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product every month. This strategy has nothing to do with blogging (although we’ll take a look at how they added a blog later to enhance this approach).
Brian Balfour
JANUARY 11, 2018
We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow daily active users (DAUs), the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. In a recent essay , Casey Winters, formerly Growth at Pinterest, says: “The search for one key metric for a complex ecosystem like Pinterest over-simplifies how the ecosystem works and prevents anyone from foc
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Fraud is ever changing – especially for merchants that offer online services and subscriptions. This report outlines the most common types of fraud to look out for in 2023 and offers merchant-reported preferred best practices to help minimize fraud losses. In the report, you’ll find: The scale and type of fraud seen in the global marketplace. How fraud changes based on the size of business.
CloudKettle
DECEMBER 3, 2018
Marketers are living in a golden age of marketing. No longer do marketers have to rely. The post Three Things To Consider Before Your Next MarTech Purchase appeared first on CloudKettle.
For Entrepreneurs with David Skok
DECEMBER 5, 2018
Matrix Growth Academy – Zero to 100 was an educational event held in San Francisco, aimed at providing B2B Founders with a road-map for how to get from Zero to a repeatable, scalable and profitable growth process that would take them to $100m in revenue. Please find below the primary videos for They have been.
Tom Tunguz
AUGUST 18, 2018
Startups are business machines engineered to grow quickly. The forces of hypergrowth exert enormous strain on every aspect of the company. Internal break all the time as the company moults into a new skin. This is one of the most important things to keep in mind when hiring. Every lead hired today, whether marketing , sales, engineering or product, will have a very different job nine months from now, much less two years from now.
Intercom, Inc.
DECEMBER 17, 2018
Live chat is a powerful tool , but only when it’s used properly. If you want to support customers with live chat, you’ll need to make smart decisions about where it’s added to your site, how your customer service team will use it, and how it integrates with your other support processes. We’ve put together this guide to help you not only successfully implement live chat on your website, but also to offer the right kind of experience for your customers.
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Churn starts within the first 30 days of customers purchasing a product. A lot of it comes down to the first impression customers get through the onboarding process. A poor experience can result in losing current and future customers, and unnecessary overhead. It’s important to know what a poor onboarding experience looks like, the associated hidden costs, and how to build a top-tier onboarding experience for your customers so you can avoid losing hard-earned revenue.
Unbounce
DECEMBER 13, 2018
Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after all.
Neil Patel
DECEMBER 18, 2018
Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.
InsightSquared
OCTOBER 15, 2018
If you’ve ever thought about becoming a lawyer, the path is pretty clear: Get a Bachelor’s degree. Take the LSAT. Earn your JD. Pass the bar. The process may not be easy, but at least it’s laid out. You know exactly what steps to take, including recommended classes and exam prep courses, in order to put yourself on a path to success. When I think about sales operations, there is no defined route to take.
yoursales
DECEMBER 12, 2018
SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. It’s going to be an exciting year. You’ll get lots of content from us along with advice for your sales process.
When I saw chatgpt is extremely powerful, I decided to make a comprehensive guide covering start to end. this means keyword research to link building.
Sales Hacker
DECEMBER 20, 2018
The path to sales enlightenment requires continuous self-learning, but there’s a real problem. Salespeople are BUSY. With the insane rise of text based content, we understand that not all salespeople have time to sit and read articles. That’s why we’ve rounded up the complete list of best sales podcasts to turbocharge your journey to achieving sales mastery.
Casey Accidental
JANUARY 2, 2018
This blog post was adapted from a presentation I did recently. Hence, slides. Don’t say I didn’t warn you. I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth team for my business?
Chargebee
MAY 17, 2018
There are three strategies you can use to turn good questions into good asks—gradual engagement, information priming, and immediate impact delivery.
Chart Mogul
APRIL 3, 2018
These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? It all started with subtle changes — the inclusion of friendly illustrations, new colors in landing pages and tweaks to website copy. Many growth industries — SaaS included — congregate around new trends.
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For software company executives, maximizing revenue, profitability, and enterprise value is of utmost importance. A key factor in achieving these goals is having a solid integrated payment strategy in place — one that allows for control, ownership, and leverage over customer relationships and payment service contracts.
For Entrepreneurs with David Skok
NOVEMBER 6, 2018
For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~385 private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to David Spitz (@dspitz) and the team at KBCM Technology Group for their.
Tom Tunguz
JANUARY 16, 2018
Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining solvency for a business, there are many other reasons to set price.
Intercom, Inc.
DECEMBER 12, 2018
You might be familiar with Scott Brinker’s famous martech landscape slide. Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention.
Unbounce
OCTOBER 22, 2018
Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant. We’ve installed SSL certificates, made sure that our pages are mobile-responsive, and conducted conversion optimization experiments. Some of us have had kids to raise.
Speaker: Simon Torrance, Embedded Finance Expert & Advisor
Our guest on this podcast is Simon Torrance. Simon is a globally recognized expert in the field of embedded finance, and he currently serves as a member of the World Economic Forum’s Digital Platforms & Ecosystems working group. Simon and Todd Ablowitz (Co-CEO and Co-Founder of Infinicept) talk about the basic principles of embedded finance, why this market is a trillion-dollar opportunity and the key challenges that companies face in capturing that opportunity.
Neil Patel
DECEMBER 4, 2018
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.
InsightSquared
JANUARY 29, 2018
During a recent analysis of the available “operations” jobs on LinkedIn, we discovered a significant number of “revenue operations” jobs — 59,110 to be exact. It sparked the question, “Is revenue operations just another word for sales operations, or are the roles fundamentally different?”. We spoke to several operations professionals to help us better define revenue ops, and understand how the role fits into an organization relative to sales ops.
yoursales
DECEMBER 12, 2018
SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. It’s going to be an exciting year. You’ll get lots of content from us along with advice for your sales process.
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