Sat.Apr 25, 2020 - Fri.May 01, 2020

What is customer loyalty? How to measure & improve


Customer loyalty is the essence of subscription businesses and a key lever of growth. Now more than ever, given the COVID-19 pandemic, acquisition becomes harder and harder with each day.

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The use of SaaS in entertainment

SaaS Metrics

Software as a Service is one of the, if not the most useful addition to the tech industry in the 21st century, arguably saving companies billions of dollars on a yearly basis.

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10 Learnings From Mark Suster’s “Funding In the Time of Coronavirus”


Our recent SaaStr Summit: Bridging the Gap was the first time I’ve had a chance to be a participant at a SaaStr event in a long, long time. Too much planning, moderating, etc. I thought I’d share my learnings from the sessions as we put them up on YouTube.

Benchmarking Sales Prospecting Volumes, Deal Terms, and Meetings in the Coronavirus Era

Tom Tunguz

How do you benchmark a sales organization in a time like this? This is one of the questions that Jim Benton, CEO of, answers every day in his Daily Briefings. Using data across 10m telephone calls, Jim highlights how the coronavirus is changing sales team performance.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Is all that blogging working for you?

Practical Advice on SaaS marketing

I’m a believer in blogging. I’ve been writing a monthly post for more than 10 years, and people do find me through my blog. Based on the numbers, I know lots of others have a similar faith in blogs.

More Trending

Is Pipeline Visibility Hurting Your Sales?


Every sales organization is experiencing a new level of sales uncertainty in this current climate. While we can all hope for a silver-bullet solution to arrive, the best remedy right now is actually within our grasps right now. I’m talking about pipeline visibility.

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How to value cloud-based open source software services

IT World

The public cloud and open source software are pretty much coupled these days. No matter if you’re running Kubernetes as a service, MySQL, Linux, or that open source text editor you’ve used since college, it’s all there for the taking, as a service. However, it’s really not free.

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9 Best Practices of Streamlined SaaS User Onboarding


Onboarding is the process of getting a new customer from the point of sign-up to actively using your SaaS. This first experience sets the tone for the relationship you will have with the user, and establishes their expectations of your service.

Retention Rate: What you need to know to get started


Most of us have heard the phrase “all good things must come to an end,” but that’s what you should avoid when it comes to your retention rate. Subscription businesses, including SaaS companies, enjoy a steady cash flow each month from customers. That is, if they can keep users around. .

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Clicks But No Conversions? How to Buy Traffic That Converts

The Daily Egg

Are you getting clicks but no conversions when buying traffic? Something’s seriously broken. There’s good news, though. You can fix the problem and turn traffic into leads and customers. Most marketers usually start at the beginning, with traffic. That’s a good strategy. Traffic is great.

Come Learn What’s Really Going On in VC Now From The Best of the Best: May 27


After we had 16,000+ register for our first SaaStr Summit on Bridging the Gap, we’re spinning up the second one on the next thing founders ask every day: What’s Really Going on in Venture Capital? May 27th. Learning from the Best of the Best in venture.

The ins and outs of sales recruiting with Jamie Scarborough of The Sales Talent Agency

Predictable Revenue

How do recruiters – key pieces to building a sales team – source talent for their clients and themselves? Jamie Scarborough from The Sales Talent Agency walks us through the ins and outs of sales recruiting.

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Bullwhip and Base Rates - The Two Major Forces Impacting Startups in Q2

Tom Tunguz

A few weeks ago, I wrote What I Expect in the Next Few Months in Startupland , in which I mentioned two fundamental forces: Bullwhip Effect and Startup Growth Rates. We are seeing the impact on both in full force today. A quick refresher on the Bullwhip Effect: “The idea is that small changes in retail demand amplify into big swings up the supply chain.” ” A few readers asked for examples. Today, it’s hard to dodge them. A barrel of oil cost -$7 last week.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

What is the Best Heatmap Tool For Real Results?

The Daily Egg

Whether you’ve used heatmaps in the past or you’re a first-timer, finding the best heatmap available will have a significant impact on the success of your website. If you run a quick Google search to see what’s out there, you’ll come across plenty of heatmaps that look pretty.


Round Trip Employees: When It Works & Maybe When It Doesn’t


My second boss everywhere came from a very big, very old tech company. He inherited one of their firm rules: “When you leave, if you leave … you can’t ever come back!” ” I didn’t get that rule. If someone great left, wouldn’t you want them back later?

Customer Retention Strategies That Work in Uncertain Times


Change is one of the few constants in life, especially in business. Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions.

Benchmarking Sales Prospecting Volumes, Deal Terms, and Meetings in the Coronavirus Era

Tom Tunguz

How do you benchmark a sales organization in a time like this? This is one of the questions that Jim Benton, CEO of, answers every day in his Daily Briefings. Using data across 10m telephone calls, Jim highlights how the coronavirus is changing sales team performance.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

How to Start an Online Store and Make Your First Sale Today

The Daily Egg

Have you always dreamed of being your own boss? Or maybe you like the idea of a side hustle that brings in extra income? If this describes you, starting an online store can be a fast and painless way to help you earn money without feeling like you’re taking on a second job. And the […].

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In The Enterprise, Innovation is Out. Digital Transformation is In.


Q: What are the next big trends in SaaS? I think the new trend, which is brand new — is that “Innovation” as a reason to buy SaaS is dead. For now. And maybe for 18+ months. But … this will be combined with a rapid acceleration of Digital Transformation. What do I mean?

COVID-19 and the Great Rehiring

Andreessen Horowitz

More than 25 million Americans were laid off in April, and that’s just the official count. Unofficially, some economists estimate that more than 52 percent of Americans under the age of 45 have lost jobs, hours, or been furloughed.


Empathy: The Most Underrated Sales Skill & How To Build It Fast

Sales Hacker

Empathy — that underrated ability to understand the feelings and experiences of others — is finally getting the attention it deserves from sales leaders. You’ve probably noticed sales leaders plastering the idea that we need to embrace empathy all over every LinkedIn feed and in every inbox.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

How to Create a Heatmap Online for Free in Less Than 15 Minutes

The Daily Egg

A heatmap is an extremely valuable tool for anyone with a website. Heatmaps are a visual representation of crucial website data. With just a simple image, you’ll be able to determine what’s working with your website and what needs improvement.

SaaStr Summit Sessions with CEOs of Slack, Twilio, Zuora, Cloudflare, and Much More Up Now


We have a bunch of the SaaStr Summit: Bridging the Gap up on You Tube now. You can start watching them here.

Crypto Fund II

Andreessen Horowitz

Investments made in internet technologies over the last several decades have given rise to products and services used everyday by billions of people, including messaging, video conferencing, ecommerce and everything in between.

How to Make a Sales Pitch that Stands Out and Gets Results (in 6 Steps)

Sales Hacker

Modern enterprise buyers are inundated by sales pitches and presentations that flood their inbox every day. So, how do you make your pitch stand out from the noise? Maybe you can picture a winning sales deck in your head but can’t quite put it into words on the screen.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Start a Blog That Makes Money Right Now

The Daily Egg

Starting a blog is a great way to generate extra income. Even better, it’s something you can do in a few easy steps. If you’re committed to monetizing your blog, you can begin earning money today. The key to success is being committed.


SaaStr Podcasts for the Week with Mayfield and TripActions — May 1, 2020


329: Navin Chaddha is the Managing Director @ Mayfield who just last month announced $750M in new funds split across their core and select funds.

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Investing in Figma: The Decade of Design

Andreessen Horowitz

I’ve always been interested in investing in companies and founders who take an old, staid technology category and turn it on its head, often reinventing an entirely new category (and inventing new behaviors) in the process.