Sat.Jun 12, 2021 - Fri.Jun 18, 2021

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24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Neil Patel

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional outbound marketing does, inbound marketing focuses on creating reasons for the customer to come to you.

Startup 140
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The Ultimate List of Usage-Based Pricing Resources

OpenView Labs

Software buying has evolved. Rather than looking at IT compatibility or key performance indicators (KPIs) , people are using free trials to determine whether a product is worth adopting. And when it’s a yes, they tell their boss to buy it. As this product-led wave gets bigger, the concept of usage-based pricing is becoming more and more appealing to software companies.

Pricing 64
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Must-Have SaaS Tools for Small Sized Businesses

Predictable Revenue

As the world is changing at a fast pace, the use of business-related software has increased. SaaS tools provide an excellent opportunity for small-size businesses to promote their efforts and improve the workflows. The post Must-Have SaaS Tools for Small Sized Businesses appeared first on Predictable Revenue.

Business 279
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Wix Review

The Daily Egg

A good website builder is the foundation for most successful websites, and Wix is certainly one of the best. With its extensive customization features and template range, Wix gives you complete freedom to design and manage your website with ease. Whether you want a website for blogging or a professional online store, Wix truly has […]. The post Wix Review appeared first on The Daily Egg.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The Two Things to Do. When You Don’t Know What to Do.

SaaStr

There may come a time, or two, in your company when you just don’t know what to do. When: You aren’t growing fast enough. and/or. The competition seems to be getting the best of you. and/or. You can’t raise financing. and/or. You just lost an important deal. Or maybe more than one. and/or. That great new initiative you were so excited about.

Finance 314

More Trending

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Building a Network and a Personal Brand that You Can Keep with You for Life

Predictable Revenue

Jon is a pioneer in the customer management category. He was the creator and co-founder of the award-winning customer management product GoldMine, acquired by FrontRange in 1999. After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd.

Branding 264
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The Complete Guide to a High-Quality Website

The Daily Egg

This expansive guide covers the key elements of a high-quality website and shows you how to implement them. We’ll dive deep into quick tips and long-term strategies alike—both of which can be applied by complete beginners. Why Creating a High-Quality Is So Important The differences between good websites and bad websites are fairly easy to […].

Strategy 325
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What Do You Owe Customers That Don’t Renew?

SaaStr

Since the dawn of the age of the subscription, forcing people to keep paying to use some small part of a web service has been a common strategy. Millions of folks still pay just to keep their “@aol.com” email addresses. And making it hard to leave a subscription has probably been a strategy employed by some since the very first gym opened.

Scale 286
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The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression

Tom Tunguz

Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of software you sell. There’s no budget line item, no Magic Quadrant, no G2 High Performer Award, no conference. You have an idea, a vast blue ocean in front of you, and a pile of greenbacks stashed in a bank account from your last financing.

Strategy 257
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Intercom is preparing for a return to the office

Intercom, Inc.

As vaccination efforts soar and lockdowns ease, people are slowly leaving home and getting back to the office. But what can we do to make this transition as smooth as possible? It’s been a while since, almost overnight, we had to pack our things and start working from home due to the COVID-19 pandemic. But now, almost a year and a half later, the time has come to start thinking about returning to the office.

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How to Get An SSL Certificate

The Daily Egg

Nothing screams “untrustworthy” more than a website labeled by web browsers as “Not Secure.” Getting rid of it requires an SSL certificate, which is a badge that assures visitors your website is safe to use. The best part is you can get it for free, and we’ll show the exact steps to set it up […]. The post How to Get An SSL Certificate appeared first on The Daily Egg.

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An Insider’s Guide to Convertible Debt vs. Equity

SaaStr

In the annals of Blog Posts About Things I Don’t Care About, Convertible Debt versus Equity is high on the Top 10 List. It’s not higher than How to Have a Great Bored [sic] Meeting, but it’s high up there. I mean, whatever, right? All that matters is investing in great companies at a fair, stage-appropriate price, right? Yes. And as an angel, we can end and stop right there.

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8 Companies with the Best SaaS Onboarding Experiences

User Pilot

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration? The answer isn’t always so straightforward. When it comes to onboarding a new user, the experience must be obsessively aligned with providing that first moment of value. .

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Marketer’s Guide To Medium

Neil Patel

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

Payments 144
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Best VoIP Conference Phones

The Daily Egg

If you need to find the right VoIP conference phone for your business, we are here to help. We spent six days researching the highest performing phones on the market. The best VoIP conference phone is the Anker PowerConfr S3 Bluetooth speakerphone. This is because it’s technologically advanced, has every feature you’ll need, and doesn’t […].

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Is It Now “Triple, Triple, Triple, Double, Double, Double” — T3D3 — For Top Tier SaaS Startups? Probably.

SaaStr

A few years back, as SaaS was exploding but hadn’t yet revved into true hyperdrive, Neeraj Agarwal of Battery Ventures summarized a lot of what VCs were talking about with “T2D3” That if you tripled the first year after you past the first $1m-$2m in ARR, and tripled the next year, and then doubled after that, you’d have a pretty good shot as growing into a unicorn.

Startup 242
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Building Sales at a Product-led Company with Thinkific’s Adam Jones

Chart Mogul

In this episode of SaaS Open Mic, I talk to Adam Jones (@AdamJones85), Vice President of Sales for Thinkific, a product-led company that helps businesses create, market, and sell customized online courses. What’s especially interesting for our listeners is that Thinkific’s sales organization and strategy was layered on 6 years into building the business.

Sales 134
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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How to Optimize Images For a Website

The Daily Egg

Image optimization is the process of reducing the file size of an image without sacrificing its quality. If your website is having performance issues, including slow page loading times, image optimization can help resolve your problems. Why Optimizing Images For a Website is Worth It Images and other visual content are valuable assets to all […].

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6 Tactics to Retain Angry Customers

SaaStr

Q: What are the different strategies to retain an angry customer? Let’s start with one important learning: angry customers usually aren’t lost customers. If they’ve already decided to leave you for another vendor, they generally just go dark instead. So you still have a shot not just to save them and keep them, but turn it around. A few basic thoughts: Have the CEO talk to them — and if possible, make a commitment to fixing one issue (even if small ).

Mobile 223
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A Marketer’s Guide To Managing Projection Bias

Unbounce

News flash: Everyone’s biased. Yes, even you ! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table. But, in marketing, you have to manage projection bias—it may be natural, but you can’t let it get in your way. Unchecked projection bias can cause you to lose your connection with some of your customers, leading to missed opportunities.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How to Use LinkedIn’s Social Selling Index Like a Pro

Neil Patel

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need to know about the tool, how to use it properly, and how to improve your score.

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The Complete Guide to Website Planning

The Daily Egg

All successful website launches start with a solid plan. Whether you’re launching a blog, personal site, or business website, this guide will show you some quick tips to make your website planning strategy much easier. We’ll also dive deep into some long-term website planning actions to ensure success for the future. Why Website Planning Is […].

Strategy 294
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The Top 10 Videos of the Week: ThoughtSpot, Klaviyo, HubSpot, Greenhouse and More

SaaStr

This week a big week for video watching on SaaStr’s YouTube, especially catch-ups from our epic SaaStr Enterprise 2021. The Top 10 of the Week: #1. “Bottom Up vs. Top Down Selling in the Enterprise with ThoughtSpot’s CEO” A really great session on how to combine the two sales motions. #2. “From Developer to Founder to CEO: Engineering to Enterprise with Elastic” Elastic’s CEO Shay Banon doesn’t speak that often, so this was a special session on h

Scale 212
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CLF 2.0

Andreessen Horowitz

When we launched the CLF three years ago , we decided to focus on two main missions: connecting the world’s greatest cultural leaders to the best new technology companies and bringing more African Americans into the technology industry. With the … The post CLF 2.0 appeared first on Andreessen Horowitz.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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ChurnZero Receives 2021 Top Workplaces Award from The Washington Post

ChurnZero

ChurnZero has been named one of The Washington Post’s 2021 Top Workplaces in the Washington, D.C. area. Selection is based solely on employee feedback gathered through an anonymous third-party survey administered by research partner Energage, LLC, which measured several aspects of workplace culture, including alignment, execution, and connection.

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Best Business Messaging Apps

The Daily Egg

With many teams now working remotely, companies have to get creative about how their teams can stay in contact with each other aside from email. We have researched over 15 different business messaging apps. We have learned their features, their pros, their cons, their prices, and more so that we could bring you the best ones […]. The post Best Business Messaging Apps appeared first on The Daily Egg.

Business 293
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SaaStr Podcast 454 (and Video): Shiven Ramji, Auth0 Chief Product Officer on What To Expect From a (Great) VP+ of Product

SaaStr

In the early startup stages, intuition, grit, and iteration often dictate your strategy. But after Series A, it’s time to contemplate your product game plan more seriously. You’ll need to hire a VP of Product who can guide your company to grow at scale. What qualities should you look for when choosing such an important position? Shiven Ramji, the Chief Product Officer at Auth0, knows what makes a great VP+ of Product.

Scale 209