Sat.Jun 12, 2021 - Fri.Jun 18, 2021

24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Neil Patel

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete.

The Ultimate List of Usage-Based Pricing Resources

OpenView Labs

Software buying has evolved. Rather than looking at IT compatibility or key performance indicators (KPIs) , people are using free trials to determine whether a product is worth adopting. And when it’s a yes, they tell their boss to buy it.

Insiders

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Must-Have SaaS Tools for Small Sized Businesses

Predictable Revenue

As the world is changing at a fast pace, the use of business-related software has increased. SaaS tools provide an excellent opportunity for small-size businesses to promote their efforts and improve the workflows.

A Few Thoughts On How To Think About Dilution

SaaStr

Over the past few weeks, I’ve been fortunate enough to catch up with several Unicorn++ founders who, relatively speaking, had not raised that much vs their peers. We talked about a lot of things from scaling, to IPOs, to the journey, and more.

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

Wix Review

The Daily Egg

A good website builder is the foundation for most successful websites, and Wix is certainly one of the best. With its extensive customization features and template range, Wix gives you complete freedom to design and manage your website with ease.

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Building a Network and a Personal Brand that You Can Keep with You for Life

Predictable Revenue

Jon is a pioneer in the customer management category. He was the creator and co-founder of the award-winning customer management product GoldMine, acquired by FrontRange in 1999.

Is It Now “Triple, Triple, Triple, Double, Double, Double” — T3D3 — For Top Tier SaaS Startups? Probably.

SaaStr

Best Business Messaging Apps

The Daily Egg

With many teams now working remotely, companies have to get creative about how their teams can stay in contact with each other aside from email. We have researched over 15 different business messaging apps.

Building Sales at a Product-led Company with Thinkific’s Adam Jones

Chart Mogul

In this episode of SaaS Open Mic, I talk to Adam Jones (@AdamJones85), Vice President of Sales for Thinkific, a product-led company that helps businesses create, market, and sell customized online courses.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

What Is Customer Segmentation? Definitions, Uses and Success Tips

Totango

What is customer segmentation ? It’s a key principle for doing business in a digital environment, but many companies don’t apply it effectively. Here we’ll discuss what it means, different ways you can do it, and how to leverage technology to apply it effectively.

5 Interesting Learnings from WalkMe at $200,000,000 in ARR

SaaStr

The IPOs sure are a-flyin’ these days in SaaS and Cloud. One of the latest was WalkMe, a tool so many leaders use to help make navigating websites easier and reduce user friction. WalkMe CEO Dan Adika has also been part of several SaaStr Annuals, we’re proud to see the IPO now!!

The Complete Guide to a High-Quality Website

The Daily Egg

This expansive guide covers the key elements of a high-quality website and shows you how to implement them. We’ll dive deep into quick tips and long-term strategies alike—both of which can be applied by complete beginners.

Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

If you could spend a day with sales teams from some of the most successful companies in the world, what would you see? Here’s my guess: you’d see a GTM organization working together like a well-oiled machine.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

What is Customer Health Score?

Totango

What is a Customer Health Score? . A customer’s health score can be composed of all the information the company has about the customer, from all probes, people, and systems, past and current.

6 Tactics to Retain Angry Customers

SaaStr

Q: What are the different strategies to retain an angry customer? Let’s start with one important learning: angry customers usually aren’t lost customers. If they’ve already decided to leave you for another vendor, they generally just go dark instead.

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How to Get a Free Domain Name

The Daily Egg

There are over one billion websites in the world. While this number changes every second, a domain name gives your own identity and lets you stand out from your competitors. For instance, when you type crazyegg.com, you’ll always land on this very website—never somewhere else.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They focus on their ideal customer profile. They target those that are in-market and those that should be showing intention.

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Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

10 Must-Read Books for Startup Founders

Baremetrics

The startup world is built on the culture of learning. When entrepreneurs understand the importance of self-development and make it part of their company’s ethos, everybody wins. After all, successful businesses aren’t grown in silos.

Fastly: The Right Way to Apologize for an Outage

SaaStr

A little ways back, Fastly had a global outage. Now, this is rough enough for many B2B apps. But for core infrastructure, it’s even worse. Your customers simply go 100% down. 1000s of them. The lights go out. That’s hyper-stressful for the customer. And for you.

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How to Get An SSL Certificate

The Daily Egg

Nothing screams “untrustworthy” more than a website labeled by web browsers as “Not Secure.” Getting rid of it requires an SSL certificate, which is a badge that assures visitors your website is safe to use.

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Building Your Own Productivity Process to Make the Most out of Your Workday

Sales Hacker

Skipping sleep can only go so far. The amount of productivity you can squeeze out of every hour can drastically impact your earnings, success, and your quality of life as a whole. Scott has spent over a decade refining his productivity process.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Why CIOs Need a SaaSOps Team

BetterCloud

Believe it or not, CIOs have been discussing how IT can operate as more than a cost center for years. Back in 2014, analysts from Deloitte acknowledged that the rise of SaaS in the enterprise would require IT to become more strategic business partners.

What Do You Owe Customers That Don’t Renew?

SaaStr

Since the dawn of the age of the subscription, forcing people to keep paying to use some small part of a web service has been a common strategy. Millions of folks still pay just to keep their “@aol.com” email addresses.

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Best VoIP Conference Phones

The Daily Egg

If you need to find the right VoIP conference phone for your business, we are here to help. We spent six days researching the highest performing phones on the market. The best VoIP conference phone is the Anker PowerConfr S3 Bluetooth speakerphone.

Bonus Episode: Exploring the Role of Revenue Operations

Sales Hacker

On this bonus episode of the Sales Hacker podcast, we have Jen Nelson, the Director of RevOps at Blueboard, the world’s leading experiential reward and recognition program and there Jen created a RevOps role in which she now serves.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

Google Workspace is now available for everyone

ITPro

The move means all of the tech giant's three billion users can access the full Google Workspace platform

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. The first time Jeff joined us might have been the most special.

How to Optimize Images For a Website

The Daily Egg

Image optimization is the process of reducing the file size of an image without sacrificing its quality. If your website is having performance issues, including slow page loading times, image optimization can help resolve your problems.

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