Sat.Jul 20, 2024 - Fri.Jul 26, 2024

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Dear SaaStr: How Do You Draw The Line Between Founder and First Employee?

SaaStr

Dear SaaStr: How Do You Draw The Line Between Founder and First Employee? I’d suggest if you’re not sure where to draw the line … maybe don’t. It should be obvious. Founders are “there” before there is anything. Before a name. Before a product idea, usually. Before a URL, a line of code. Anything. And they take 100.0000% of the risk. And have $0.00 in salary.

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Master These 4 SaaS Marketing Approaches to Outpace Your Competitors

Inturact

If you're tired of chasing fleeting trends for marketing your SaaS product and ready for approaches that have been proven to work again, and again, you're in the right place.

Marketing 105
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What is a Product Strategy Framework? 11 Steps to Create One

User Pilot

Imagine going on a road trip without a GPS—you may encounter unexpected detours and delays, waste time and fuel, and turn your once-exciting trip into a stressful scramble. Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ?

Strategy 111
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The Battle for AI Gravity

Tom Tunguz

During the era of big data, data gravity was the core strategic imperative. Wherever the biggest dataset resided, customers ran their compute workloads that generated all of the profit and revenue growth for the last generation of data companies. Today, the battle is for AI gravity. Why? AI requires orders of magnitude more compute than other workloads, so there’s much more money & profit to be made serving customers running them.

AI 306
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The Next Evolution in Subscriptions and Recurring Payments

Rise to the next level of recurring revenue. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 trillion market. Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth.

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Skip the Hiring Headache: How Usio Makes Payment Facilitation a Breeze

USIO

Hiring your own staff as a payment facilitator involves significant costs and risks. In this blog post, we’ll explore the key roles you need to fill, their estimated salary ranges, and the potential financial impact of building an in-house team. We’ll also discuss how opting for a third-party solution like Usio can mitigate these risks. Key Roles and Estimated Salary Ranges Compliance Officer Role: Ensures that your operations adhere to all relevant regulations, mitigating legal risk

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Go-To-Market Troubleshooting:  Let’s Take It From The Top

Kellblog

So, you’re missing plan and revenue growth is down. Well, welcome to the club. You’re certainly not alone in these times. In this post, I’ll discuss what you can do about it – specifically, how you can apply some of the ideas I’ve discussed in Kellblog to troubleshoot go-to-market (GTM) performance. I’ll focus on troubleshooting new business (“newbiz”) ARR plan attainment, the area where most companies seem to be having the most trouble [1].

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A sneak peek at how Payrix implements Embedded Payments

Payrix

With their sights set on elevating the customer experience, deepening user engagement, and driving sustainable growth, there’s one thing software companies are making room for in their roadmap: Embedded Payments. Seamlessly weaving payment processing into software can amplify a platform’s offering and reinforce its value as a fully loaded operating system their users rely on daily.

Payments 130
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What You Need to Know About LinkedIn Newsletters

Buffer Resources

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently with your followers, establishing you as a thought leader in your industry.

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7 Customer Communication Tools for Small Businesses With Growing Teams

Groove HQ

Customers should always come first, but that can be easier said than done. When you’re a support manager or team lead at a startup, you’re keenly aware that resources are finite and time is limited. If you’ve made it here, you’re probably wondering: What kinds of customer communication tools are available? How can they help […] The post 7 Customer Communication Tools for Small Businesses With Growing Teams appeared first on Groove Blog.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Top 10 Mistakes I See New VP of Sales Make The First Week on the Job

SaaStr

So lately I’ve watched a lot of new VPs of Sales crash and burn when they start. Is it their fault? The CEO’s? The VCs? It really doesn’t matter in the end. One thing I do know is a lot of mistakes are avoidable. You’re going to possibly laugh at a few, but here are the Top 10 Mistakes I’ve Seen New VPs of Sales Make The First Week on the Job.

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Agentic Systems' Sales Cycles

Tom Tunguz

As software startups begin to sell agentic systems, the procurement process will change. Unlike classical software, where the application either meets the criteria (price, integration into other software, particular features) or doesn’t, agentic systems operate on a performance continuum. Here’s a recent evaluation table for Codestral, Mistral’s open-source code generation AI.

Sales 212
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Social Media Automation Strategy: 10 Tasks You Can Automate

Buffer Resources

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow grease to keep the wheels spinning.

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FastSpring Levels Up Your Game Monetization at devcom & gamescom 2024!

FastSpring

Get ready to level up your game’s revenue potential at devcom and gamescom 2024! The video gaming world is converging on Cologne this August, and FastSpring is ready to level up your game monetization strategy. As a global D2C payment platform for video games, we’re excited to be on site at both events to show how we can help you streamline payments, boost sales, and go direct-to-consumer (D2C) without sacrificing convenience. devcom: Level Up Your Monetization Strategy Join us at Bo

Payments 158
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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9 Signs a Startup Isn’t Going to Make It with SaaStr CEO Jason Lemkin

SaaStr

In a recent Workshop Wednesday, SaaStr Founder and CEO, Jason Lemkin sat down to discuss 9 signs a startup isn’t going to make it. We all know, we’re living in strange times. Top AI startups are growing 500% a year and exploding A lot of public leaders are struggling Some unicorns are doing incredibly well, while others have stalled and are growing at zero or close to it Founders are struggling with how to deal with these changes, and VCs and executives are trying to decide if companies ar

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Clouded Judgement 7.26.24

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Big Week of AI! This week had a number of important AI announcements. Meta released Llama 3.1. OpenAI announced SearchGPT , their Google / Perplexity competitor. Mistral announced Mistral Large 2 , their newest flagship model.

Cloud 146
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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer Resources

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.

Marketing 108
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Develop a Winning KPI Strategy for Your Game Marketing

FastSpring

With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. In this episode of Growth Stage, we interview Adam Lieb of Gamesight about his thoughts on: Why video game marketing is so complex.

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Apache Airflow® Best Practices: DAG Writing

Speaker: Tamara Fingerlin, Developer Advocate

In this new webinar, Tamara Fingerlin, Developer Advocate, will walk you through many Airflow best practices and advanced features that can help you make your pipelines more manageable, adaptive, and robust. She'll focus on how to write best-in-class Airflow DAGs using the latest Airflow features like dynamic task mapping and data-driven scheduling!

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Does SEO Still Work? Our Data Says “Yes But”

SaaStr

Does SEO still work? As someone who has written relatively highly cited, highly linked, highly read, etc. content since 2011 … I’ll say … “Yes But” Yes But What do I mean? Well yes content marketing and SEO still clearly are the magic and miracles of the internet. Google and now other GPT-related engines will find your content on their own, and if it’s truly high value, ultimately promote it for you.

Data 301
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The MozCon 2024 Video Bundle Has Arrived! (Bonus: Our 2023 Videos are FREE!)

The Moz Blog

Unlock the latest SEO insights with MozCon 2024 video bundles, now available for purchase! Plus, enjoy free access to MozCon 2023 videos. Don’t miss out on industry-leading strategies and expert sessions!

Strategy 137
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Facebook Ads: A Quick-start Guide for Beginners

Buffer Resources

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the

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The Value Triangle in MEDDIC Sales

Predictable Revenue

On this episode of the Predictable Revenue Podcast, Collin Stewart is joined by Darius Lahoutifard, founder of the MEDDIC Academy. The post The Value Triangle in MEDDIC Sales appeared first on Predictable Revenue.

Sales 130
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Harness the Full Power of Integrated Payments to Drive Revenue

Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.

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Lighter Capital: “We’ve Funded at Least 15 Companies We Met at SaaStr Annual”

SaaStr

So SaaStr Annual 2024 — the 10th Annual — is coming up fast. Sep 10-12 in the SF Bay Area. And because it has the highest concentration of SaaS founders and CEO, it also attracts the highest concentration of VCs and tech finance firms of any event. I loved the recent write-up by Lighter Capital of SaaStr Annual. They’ve been coming back for years: “SaaStr Annual attracts droves of VCs and investors.

Banking 298
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Actionable AI — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen.

AI 131
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What You Need to Know About How to Use Bluesky

Buffer Resources

Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. Now, if you're here, you’re probably wondering what makes Bluesky special and how you can get started. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming.

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Simplifying Enterprise Payments

USIO

Simplifying Enterprise Payments In today’s competitive market, businesses face numerous challenges with payment processing. Customized integrated payment services for enterprises provide a solution to these complexities, helping companies streamline operations and focus on their core activities. This article explores how these services can benefit your enterprise by offering tailored, efficient payment solutions.

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Is Your Test Automation Keeping Up With Your Codebase?

Codebases evolve rapidly, and your test automation should keep pace. However, many teams struggle with brittle scripts and growing test debt, which hinder delivery and increase risk. This guide illustrates how engineering leaders leverage AI to enhance the resilience and scalability of testing. You will discover how AI can automatically generate and maintain test cases, adapt to changing applications, and identify high-risk areas before problems reach production.

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How to Hit $20M ARR in Just 2 Years with Secureframe’s CEO and Lightspeed Venture Partners

SaaStr

Going from $1M to $20M in ARR in just two years isn’t for the faint of heart. Shrav Mehta, Founder and CEO of Secureframe, talks with Lisa Han, Partner at Lightspeed Venture Partners, about the lessons learned from this journey. Metrics, Metrics, Metrics The first thing Secureframe thinks about is metrics. If you don’t know your key company or North Star metrics, talk to your investors or other experts to figure out what they should be.

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Feature Prioritization Guide For Product Managers in 2024

User Pilot

Feature prioritization is always a hot-button issue for product managers. It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources. This article will dive deep into the concept of feature prioritization and introduce the top frameworks for successful product management.

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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Buffer Resources

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. But what if you want some quick wins under your belt? Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.