Wartime SaaS Forecasting: Fighting Uncertainty by Accounting for Unknowns
APRIL 24, 2020
In an environment marked by a global pandemic and market volatility, advocating for SaaS forecasting seems like a lost cause. But Matt Wensing argues that it is even more important now to chart a path for the road ahead to provide guidance for employees, stakeholders, and shareholders. Ben Horowitz teaches us the traits of peacetime and wartime CEO’s. In this article, I zoom in on the art of forecasting the future in this new wartime. Arrested attention.