Tue.Jan 05, 2021

article thumbnail

Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark

OPEXEngine

Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The received wisdom is that reducing your CAC is one of the best ways to increase your company’s profitability and likelihood of success. However, this metric calls for discerning judgment. What it tells you about your company will depend on your goals, your business model and needs, and your customer lifecycle.

article thumbnail

Your (Belated) SaaS New Year’s Resolution: Add a Layer

SaaStr

I agree with most Start-Up Truisms. One of the best ones is Don’t Chase the Shiny Penny. Double Down on What Works. For sure this is true in SaaS. If you’ve got a good thing in a certain vertical, double down there. If you have mid-market customers but not many in the enterprise or low-end, focus there even more this year. Etc., etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Access Control Systems

The Daily Egg

Access control systems are crucial for business security. These solutions give employers the ability to control who has access to certain areas of a building. It’s the ultimate way for business owners to track who enters a facility, when they do it, and what doors they use. A simple credentialing system can restrict access to […]. The post Best Access Control Systems appeared first on The Daily Egg.

article thumbnail

The Top 50 SaaStr Answers on Quora in 2020

SaaStr

It’s been a fun experience being on Quora for … a decade We’ve crossed 60,000,000 views of our answers there, so let’s take a look at the Top 50 most viewed SaaStr Answers on Quora in 2020: Why do many startup owners sell their firm and move on instead of planning on making it a big player like Google, Microsoft, etc.? What are the signs that an entrepreneur will always be small time?

article thumbnail

SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

article thumbnail

For better products, start with a problem statement

Intercom, Inc.

At Intercom, we believe product managers (PMs) should focus on problems , not solutions. Indeed, our first R&D principle is “Start with the problem.” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development.

More Trending

article thumbnail

10 Alternatives to Google Hangouts on Air

Neil Patel

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.

article thumbnail

CRM For IT Industry: Software Developers, Cloud Engineers, and More

Nimble - Sales

The global Information Technology Industry is forecasted to reach revenues of $4.8 trillion by the end of the year 2020 according to IDC. The industry is as exciting to be part of as it is ridden with all sorts of challenges, big and small, including lack of skilled talent, cybersecurity issues, lack of agility, outsourcing […]. The post CRM For IT Industry: Software Developers, Cloud Engineers, and More appeared first on Nimble Blog.

article thumbnail

10 Free Google Tools All Content Marketers Should Use

Neil Patel

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pr

article thumbnail

The SDR & Sales KPIs That Show Your Company is a Rocketship

Sales Hacker

2020 has been the year where technology has risen to the forefront. Tech companies have skyrocketed their growth with remote-everything. The valuations are through the roof. The post The SDR & Sales KPIs That Show Your Company is a Rocketship appeared first on Sales Hacker.

Sales 97
article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

10 Features Your Billing Software Needs to Have

FastSpring

When you were starting your online business, you probably weren’t thinking about how exciting the billing process would be unless you’re a trained accountant and love documentation, of course. You’re probably more interested in developing new products and creating business solutions. Regardless of your professional motivations, billing and invoicing is a vital part of any successful business.

article thumbnail

PODCAST 143: Getting in Touch: How to Talk to People Who Don't Know You with Kata Nyitrai

Sales Hacker

If you missed episode 142, check it out here: Restructuring Customer Experience Through Employee Experience with Mike McNary. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:04]. Who is Kata Nyitrai and what is Meero? [2:30]. Growing a business in Europe vs. growing a business in the U.S. [9:19].

Scale 92
article thumbnail

The Best SaaS Conferences to Attend in 2021 (Updated Regularly)

OpenView Labs

While we don’t know exactly when it’ll be safe to resume holding in-person events and conferences, we’re very much looking forward to it. There’s just something so special (and exhausting!) about gathering in one place together with industry colleagues who are all looking to learn, innovate, connect, and score some cool swag. And the free coffee. We really miss the free coffee.

SaaS 83
article thumbnail

Persistence and predictability of SaaS growth

Point Nine Land

A few years ago, Rory O’Driscoll of Scale Venture Partners, an early investor in Box, DocuSign, ExactTarget, and many other large enterprise SaaS companies, published a fascinating article titled ”Understanding the Mendoza Line for SaaS growth ”. The key message of the article is that “… most of the time, growth rates only decline, but do so in a way that is on average fairly predictable.

SaaS 80
article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

article thumbnail

Ways to Ensure You Hire the Right Employee

SaaS Metrics

Employees are your company’s greatest asset – they are your competitive advantage. Hence, the importance of having the right employee in your business cannot be overemphasized as hiring the right talent will go a long way in achieving organizational objectives and goals and bringing remarkable success for your company. On the other hand, hiring the wrong person can be catastrophic to your company or business.

article thumbnail

Top 50 Customer Success Influencers 2021

SmartKarrot

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today. This list has been compiled by the editorial team at SmartKarrot taking into account overall influence in the form of original insights, industry contributions, community engagement, follo

article thumbnail

10 SaaS Tools For Sales

Neil Patel

There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year , and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS sales tools. Using SaaS sales tools can help you maintain customer communication, effectively manage your customer base, oversee your team, and reach prospects in a more effortless way than ever before.

SaaS 143
article thumbnail

Jan 05 – Customer Success Jobs

SmartKarrot

Role: VP, Global Customer Experience Location: San Antonio, TX, US Organization: Tech Data As a VP of Global Customer Experience, you will build and lead the customer experience strategy and oversee operational excellence for all CX projects to ensure alignment with corporate strategy. Lead and direct daily operational support to CX projects including any execution outside of Tech Data, such as third-party support, customer survey oversight, customer data analysis oversight, etc.

article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

article thumbnail

Best WordPress Themes

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. All businesses need a good website. The sites must load quickly, and they need to have a winning design. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes use different layouts to present content beautifully and boost engagement with your brand.

Travel 145
article thumbnail

Alidropship Plugin Review: Start A Profitable Dropship Store 2021

How To Buy Saas

This alidropship plugin review blog will give you complete information about starting your dropshipping business. Alidropship is a WordPress plugin that enables you to create an automated dropshipping store on WordPress directly or integrate with woocomerce to build your e-commerce store. The question is ‘How good are these eCommerce stores?’ Will you be able to start a profitable eCommerce business without much investment?