Practical Advice on SaaS marketing

DECEMBER 3, 2019

If they’re doing their job, SaaS marketers can tell you how many leads they’re attracting, how many convert into paying customers, where the leads are coming from, and even how much they’re paying for them. That’s all useful information that should be collected in your CRM system. You can’t run an effective SaaS marketing program without it. But all that data doesn’t really answer an important fundamental question underneath the numbers: Why do your customers buy your solution?

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SaaStr

DECEMBER 3, 2019

Jason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Want to see more content like this? Join us at SaaStr Annual 2020. Jason Green | Founder and General Partner @ Emergence Capital. Tolithia Kornweibel | Head of Marketing @ Gusto.

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OPEXEngine

DECEMBER 3, 2019

THE BIGGER YOUR SAAS COMPANY IS, THE LARGER THE SIZE OF YOUR SUBSCRIPTION BASE. AND THE LARGER THE SUBSCRIPTION BASE, THE MORE DETRIMENTAL CHURN BECOMES. As your subscriber base grows larger, the loss of revenue caused by even a low churn rate will begin to compound. The number of new bookings needed to replace the customers who are leaving becomes unachievable, and the struggle to keep your head above water becomes unsustainable.

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Incredo

DECEMBER 3, 2019

If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

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Payments

SaaStr

DECEMBER 3, 2019

Q: Could you tell about the very first time you approached investors and how you proceeded in detail? The first time I approached investors it went well — until I blew it. I did start off with some privilege. While I hadn’t raise money before myself, my past bosses had. I asked them for intros, and then used their social capital to make some good ones.

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Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

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Kellblog

DECEMBER 3, 2019

Does my company spend too much on marketing? Too little? How I do know? What is the right level of marketing spend at an enterprise software startup? I get asked these questions all the time by startup CEOs, CMOs, marketing VPs, and marketing directors. You can turn to financial benchmarks, like the KeyBanc Annual SaaS Survey for some great high-level answers.

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Baremetrics

DECEMBER 3, 2019

Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the biggest things I learned about was the world of asset sales and stock sales. This is about to get real nerdy but this is crucial if you’re trying to sell a company. It could literally save you millions of dollars. I’m in no way an expert on taxation, but I did pick up a few knowledge nuggets throughout this process.

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Sales Hacker

DECEMBER 3, 2019

Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose. Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. And as more companies mature from making impulsive decisions based on data in spreadsheets to making data-driven decisions based on statistics collected through automation, more marketers are minimizing risk to play their cards by the numbers.

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Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Totango

DECEMBER 3, 2019

Customer Success Managers (CSMs) work hard to provide the best customer experience possible by prioritizing customer needs and helping them throughout the customer journey. They monitor the customer experience and their achievement of value. Equipped with insight into customer activity and an understanding of how to prevent churn, they search for ways to grow customer lifetime value.

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Nimble - Sales

DECEMBER 3, 2019

A CRM system is a must-have for those companies where maintaining internal documents using Google Docs or similar apps is no longer effective. The larger the company becomes, the more need it has for creating, controlling and optimizing processes. CRM allows you to reach a whole new level of business. This is a natural stage […]. The post How to Choose a CRM for Recruiting Agencies appeared first on Nimble Blog.

Business 59

Business 59

OpenView Labs

DECEMBER 3, 2019

You’ve built a product that end users love and achieved product led growth – what’s next? With engineering, support and success teams in place, it’s time to deepen your investment in sales. But the game has changed. The traditional, seller-centric sales model has been usurped by better informed, more demanding buyers. Now, customers set expectations.

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Engineering Scale Sales Enablement Construction 54

CloseSaaS

DECEMBER 3, 2019

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects, sending cold emails, booking meetings, maybe following up a couple of times, and finally closing the deal.

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Sales 52

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Point Nine Land

DECEMBER 3, 2019

Selling to large enterprises?—?do your early customers have what it takes? A framework to communicate your early enterprise traction to investors. [link] At Point Nine, we see a lot of startups every year that just closed their first large customers and therefore want to understand in detail how valuable the early traction is, hence if their pilots, prospects or the like are ready to buy.

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BetterCloud

DECEMBER 3, 2019

Email forwarding is as convenient as it is seemingly innocuous. Whether it’s just one email, like a daily newsletter that you don’t want to miss, or all emails, like forwarding all of your work emails to your personal account to centralize your inbox, plenty of people have set up this feature to make their lives a little easier. However, automatic email forwarding can not only jeopardize your data, but it can also put your company at risk of compliance breaches.

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Point Nine Land

DECEMBER 3, 2019

Ready to buy?—?do your early customers have what it takes? A framework to communicate your early enterprise traction. I recently had a long discussion with a founder who is a big advocate of “ skin in the game ”. He told me that if he thinks about his business?—?it doesn’t matter if it’s about his co-founders, employees, investors, or customers?—?he only wants to work with people if they have skin in the game, i.e., they have something to lose if it goes wrong.

Enterprise 52

Enterprise Acquisition Investment Communication 52

ProfitWell

DECEMBER 3, 2019

On today’s episode, we’re eyeing the business books you need to move the needle forward. WordStream drops the five ways to amp up your review game, and later, we talk value in trust. Your top subscription news. The need to read. SaaS master/mentor, Chief Instigator, and ProfitWell pal Dan Martell asks his fellow Twitter founders : And we’re closely eyeing the results.

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Baremetrics

DECEMBER 3, 2019

I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it’s only useful if you learn something. So, here are some of the things I learned from this little failure. Hopefully these are some things you can apply to your own company (present or future) that can save you a bit of pain. Know your price. When you’re building something that people want, you’ll inevitably get buyers who are interested in owning what you have.

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The Daily Egg

DECEMBER 3, 2019

Last year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected to rise to nearly 14 percent. More and more, U.S. shoppers are turning to the internet to make their purchases. An optimized ecommerce site is your opportunity to get as much of the market share […]. The post A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey appeared first on The Daily Egg.

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IT World

DECEMBER 3, 2019

Cisco is taking its integration with Amazon Web Services to a new level, announcing plans to integrate its SD-WAN , network services and security wares with the cloud giant's hybrid cloud environment, including its new Outposts offering. Outposts offers AWS-designed hardware that lets customers run compute and storage on premises, while connecting to AWS’s cloud services.

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Incredo

DECEMBER 3, 2019

If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 44

SaaS Payments Payment Methods Payment Solutions Payments 44

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Payments

Unbounce

DECEMBER 3, 2019

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer , then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale.

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Baremetrics

DECEMBER 3, 2019

tl;dr In the past 6 months I turned down multiple $3-5m offers and failed to close a $5m sale. In the past six years of Baremetrics’ existence, I’ve received dozens upon dozens of emails from folks interested in acquiring Baremetrics. When you’re running a transparent company that’s growing, it just comes with the territory. Generally these conversations quickly fizzle once they realize I’m not even remotely interested in some quick, 1x revenue sale.

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ProfitWell

DECEMBER 3, 2019

Securing SaaS funding is one of the most fraught and exciting parts of running a SaaS business. With funding types continuing to diversify , companies have more options than ever to consider. But so many options can make the selection process much more complicated. Do you gun straight for the glamour (and pressure) of venture capital investment? What about a venture capitalist who might be sympathetic to your mission?

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InsightSquared

DECEMBER 3, 2019

2019 has been the year of disruption. From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020. There is no foretelling what will be the next big thing in 2020, but sales and marketing leaders can better prepare their teams for changes by turning their planning sessions from a rigid, statistical exercise to a dyn

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Outseta

DECEMBER 3, 2019

By Geoff Roberts It’s been several months since our last company update, so we have quite a bit to catch you up on! This company update focuses on two major themes—deepening our partnership with Stripe and UI updates to some of Outseta’s most important screens. Stripe Connect When new users visit Stripe’s website, they’re presented with two options—work directly with Stripe’s API or implement Stripe in tandem with one of Stripe’s Verified Partners.

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Stripe Connect Payment Methods SaaS Payments Payments 52

Outseta

DECEMBER 3, 2019

By Geoff Roberts It’s been several months since our last company update, so we have quite a bit to catch you up on! This company update focuses on two major themes—deepening our partnership with Stripe and UI updates to some of Outseta’s most important screens. Stripe Connect When new users visit Stripe’s website, they’re presented with two options—work directly with Stripe’s API or implement Stripe in tandem with one of Stripe’s Verified Partners.

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Stripe Connect Payment Methods SaaS Payments Payments 10