Dear SaaStr: Is a Big Market Really Better Than a Niche Market?
SaaStr
JUNE 15, 2023
Dear SaaStr: Is a Big Market Really Better than a Niche Market? Why? A big market is better than a small / niche market. This is the reason 70%+ of SaaS companies that IPO are just new version of old, successful things: About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software | SaaStr But … but … Small markets can grow into large markets if you change the market or there is otherwise disruption in the market.
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