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A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale. With Almost the Exact Same Core Product.

SaaStr

Which segment is the #1 orientation of your sales team? At the end of the day, I think there are two main considerations: Understand that you can make 3-20x the revenues on a given enterprise customer with a solution sale vs. a tool. And you may need more, and more expensive sales people. The first is worth about $20 a month.

Revenue 291
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SaaS Payment Processing: 10 Questions to Ask When Comparing Solutions

FastSpring

In my conversations with software developers and technical founders over the years, I’ve heard how complicated these tech stack choices are to make. We know that conversion rates for SaaS and software companies will vary by 30% or more just based on the checkout experience. The API documentation? Is it the interface?

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The Ultimate List of Developer-Focused Sales and Marketing Resources

OpenView Labs

Since the response to our playbook has been so overwhelmingly positive, we wanted to follow up its release with a list of our favorite developer-focused sales and marketing resources. What Is Developer Marketing? IronHorse’s quick overview of what developer marketing really is—and is not. The basics.

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SaaStr’s Most Respected Leaders Awards 2019: The Top Ten

SaaStr

Hubspot is an inbound marketing and sales software company based in Massachusetts. Prior to this, he was a Venture Partner at Longworth Ventures, VP of Sales at Groove Networks (acquired by Microsoft.). Too much process and people will get mired in meetings and documentation.” Andy Wilson Logikcull Founder / CEO.

Scale 162
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Product Development Process: The Seven Stages Explained

User Pilot

You need a range of disciplines working together in a cross-functional team to make sure various product development processes go to plan, including product managers , developers, marketers , sales, designers , senior leaders , and more. The product development process has seven key phases: First up is coming up with an idea.

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PLG for Enterprise: Best Practices for Scalable Business Growth

User Pilot

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. Moreover, the enterprise sales funnel is more complicated than a product-led growth funnel.

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SaaS Security Best Practices for Leading Cloud Software Companies

Audacix

Because, data breaches cause productivity losses, penalties for non-compliance from regulating agencies, and potential loss of sales and prospects. Most web applications are never tested for security vulnerabilities by software developers so you can not allow yourself to relax.

Cloud 52