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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.

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Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)

SaaStr

These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace. As your business grows in complexity, these drags on your infrastructure can impact your product development. Platforms-as-a-service.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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AI Reaccelerating Cloud Growth

Tom Tunguz

I’ve been tracking the growth rates of these companies and product lines for the last 18 months to develop a broad gauge of enterprise buying patterns after the downturn. “Because of our overall differentiation, more than 18,000 organizations now use Azure OpenAI service, including new-to-Azure customers.”

AI Search 312
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How to Use the LinkedIn Marketplace as a Freelancer

Neil Patel

This trend shows no signs of stopping. What Is LinkedIn Marketplace? Given this new dependency on freelance laborers, it makes sense that LinkedIn, the most successful professional social networking site, would set its sights on creating a marketplace that allows freelancers to connect with companies searching for contract talent.

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SaaStr Podcast 436: The State of the Cloud 2021 with Bessemer Venture Partners

SaaStr

Here are the latest trends and predictions from the BVP team of Byron Deeter, Elliott Robinson, and Mary D’Onofrio. A lot of elements within Cloud have accelerated in a way that will reflect across long-term tech trends. Cloud Marketplaces. The rise of the “citizen” developer and creator. Product-led Growth.

Cloud 278
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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. Additionally, offloading data management to DaaS companies means more internal capacity for business development. Additionally, offloading data management to DaaS companies means more internal capacity for business development. What Is Data as a Service (DaaS)?