Tom Tunguz
APRIL 1, 2024
Rubrik, a Palo Alto-based data security company, filed their S-1 yesterday. In fiscal 2023, we began transitioning customers from our legacy CDM (Cloud Data Management) capabilities to our subscription-based RSC offerings. Congratulations to the entire team at Rubrik on building a massive business with a daring strategy!
Kellblog
MAY 12, 2024
I’m always looking for better ways to distill strategy. My favorite strategy author is Richard Rumelt , who wrote Good Strategy, Bad Strategy and the more recent but less acclaimed follow-on, The Crux. Aspirations are not strategy. Goals and OKRs are not strategy. Driving results is not strategy.
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SaaStr
FEBRUARY 7, 2024
In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.
SaaS Metrics
NOVEMBER 17, 2023
Data is exploding within modern companies. The average organization uses over 100 cloud apps and relies on ever more data sources to run their business. This makes finding the right data increasingly difficult for employees. They waste time searching across tools or end up using stale, low quality data.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
User Pilot
AUGUST 2, 2023
With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.
USIO
APRIL 22, 2024
SaaS companies are continually seeking innovative strategies to not just maintain but amplify their growth trajectory and increase revenue. This not only protects sensitive customer data but also builds trust and credibility with users. One pivotal yet often overlooked area is payments. With Usio, there are no excuses—only results.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
Advertiser: Data Robot
How can MLOps help data science teams, business leaders, and IT professionals build a resilient and scalable foundation for their AI initiatives? What are the core elements of an MLOps infrastructure? How can MLOps tools deliver trusted, scalable, and secure infrastructure for machine learning projects?
Advertiser: Data Robot
Democratization puts AI into the hands of non-data scientists and makes artificial intelligence accessible to every area of an organization. Key questions for executives and leaders to answer about their AI strategy. Brought to you by Data Robot. Aligning AI to your business objectives. Identifying good use cases.
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