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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription.

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Mobile App Analytics Best Practices: What Top Apps Are Doing Differently

User Pilot

For example, a customer acquisition cost (CAC) of $12 per install may seem impressive at a glance. Put user acquisition costs together with customer lifetime value ($8) and 30-day retention (22%), and itd suddenly be clear that youre bleeding money on users who vanish before covering acquisition costs. Subscriptions?

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A Guide to Customer Retention: Importance, Strategies & Metrics

User Pilot

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111
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SaaS sales for startup leaders

Chart Mogul

In your calculations, consider not only how many new customers you need to reach revenue goals but also how many of those customers are likely to stay on board and ideally expand their subscription. For this reason, it can be prudent to set a customer count or logo target. Begin by evaluating what you need in a sales rep.

Scale 52
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Value Metrics Guide for SaaS Companies

User Pilot

Good value metrics are easy to understand for users, aligned with product value , and grow with customer usage. To evaluate your value metrics and how you use them in your pricing plan, you can track metrics like customer churn , user retention, MRR, or customer lifetime value.

Metrics 98
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Product Experience Strategy: What is It and How to Build One [+ Examples]

User Pilot

Building a product experience strategy is essential for any SaaS business as it increases product adoption, reduces customer churn , boosts customer lifetime value, smoothes the customer journey, and elevates brand advocacy. Reduce customer churn : Since engaged, customers become loyal customers.

Strategy 105
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What is a Retention Specialist and What Does One Do?

User Pilot

There are 4 main responsibilities that every retention specialist job description should have: Gathering information from customer feedback and complaints and working to resolve them. Developing strategies to reduce churn and increase customer lifetime value. Monitoring and analyzing customer retention through reports.

Retention 105