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Why opinions aren’t optional in content marketing

Intercom, Inc.

For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. But for B2B software with a longer sales cycle, opinionated content has the time to pay off and establish your reputation as a trusted source. Download Intercom on Marketing. gigabytes per year.

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How important is content marketing for a B2B business?

Net-Results

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

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The Compounding Returns of Content Marketing

Tom Tunguz

A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Content marketing value compounds. Evergreen posts often confer timeless advice.

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20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups

SaaStr

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Get rid of this marketer.

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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Scale 251
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Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. What Am I Doing Wrong?

SaaStr

Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. You may not have product-market fit. But assuming you have … well — are you doing any marketing ? Are you doing strong content marketing? Marketing takes time. What Am I Doing Wrong? There are 100,000+ SaaS apps out there. Keep at it!

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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Sales: Hiring any reps you wouldn’t buy from yourself. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Just do it!