Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Pricing 141

Stax

FEBRUARY 21, 2024

And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Email prospecting was our second biggest undertaking from a marketing perspective. Like content marketing.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Why is content important for subscription-based businesses? Social media content.

Subscription 64

Subscription Payment Features Social Media Business 64

SaaStr

MARCH 15, 2021

. “A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. It’s very good. #7.

Cloud 143

Cloud CTO Scale Venture Capital 143

Buffer Resources

NOVEMBER 7, 2023

But my accountant (and my actuary husband) were super helpful in figuring out how to set enough aside so that I could pay my subcontractors within 24 hours of receiving their invoice, even if the client took several more weeks.  Plus, the peace of mind I get from knowing it’s all taken care of correctly is priceless.

Scale 109

Scale Scaling Payment Solutions Payment Services 109

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing. YouTube and LinkedIn (and even TikTok these days!)

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Use content marketing to promote features and upgrades.

Engagement 97

Engagement Strategy SaaS Scale 97

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing. Semrush has its own content marketing tool Impact Hero.

Social Media 124

Social Media Content Marketing Advertising Scale 124

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 98

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 98

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. The marketing funnel stages focus on customer acquisition. Its different stages.

Social Media 87

Social Media Sales Funnel Acquisition Retention 87

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

Scale 61

Scale Sales Recruiting SaaS Sales 61

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You may need to: Rank your entire website or specific keywords higher Get more qualified traffic and leads, or Drive sales directly from organic search. Top SEO agencies don’t jump into sending you quotes and invoices.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Chart Mogul

SEPTEMBER 6, 2023

Questions like: Which marketing channel brings in the most MRR? How does my PLG motion compare to Sales-led in terms of revenue or retention? Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. Which plan?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. Salesforce Sales Cloud Software. New-age buyers are more likely to pay invoices online.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Neil Patel

JANUARY 2, 2021

Your entire marketing program depends on getting marketing automation right. The best sales teams already work with top Salesforce partners to get everything set up from the beginning. It’s about time that marketing teams followed their example. 1 Neil Patel Digital – Best for Content Marketing Automation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Baremetrics

NOVEMBER 2, 2021

This app owner charges a subscription fee to their customers (who are Shopify store owners) and collects a monthly or annual fee based on the plan size of their service. This article is for Shopify Partner App developers and how to calculate LTV for your subscription customers. CAC is the average cost of getting one new paid customer.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

Neil Patel

JUNE 23, 2020

And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. But how do you market it? And, most importantly, how do you get sales? So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site.

Marketing 145

Marketing Social Media B2C Scale 145

User Pilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. For example, content marketing plays a pivotal role in this approach. What is customer retention? The decision also hinges on your current business metrics.

Acquisition 94

Acquisition Retention Customer Lifetime Value Churn 94

User Pilot

MARCH 15, 2022

A go-to-market strategy is a comprehensive outline or guide on how to send your product to the market. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Strategy 85

Strategy Marketing SaaS Customer Lifetime Value 85

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing. Semrush has its own content marketing tool Impact Hero.

Social Media 78

Social Media Content Marketing Advertising Scale 78

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. Getting to 100 customers doesn’t demand a complex setup, but getting to 1,000 in a specific market requires evolution.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. In sales and marketing, the “funnel” refers to the process of qualifying leads and converting them to customers.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its e-commerce sales and expand customer reach. Use Content Marketing. Like boxes?

Social Media 129

Social Media Marketing Advertising Branding 129

ProfitWell

MAY 11, 2020

Daily updates of the index can be found in your subscriber newsletter each day, so be sure to check back to see what’s up in the B2B SaaS market—for better informed decisions on market spend, sales forecasting, and growth choices. And we know this to be true, especially in subscription marketing.

Scale 52

Scale Content Marketing Subscription Payment Features 52

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used. It's the market which is harsh.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

ChurnZero

JANUARY 26, 2022

From a Customer Success and Marketing perspective, optimizing the customer experience might look like exploring support tickets, talking to customers, and running reports on recently churned customers to find out why. Personalize the Post-Sale Customer Experience at Scale + Improve Account Management. Guided walkthrough product tours.

Scale 97

Scale Churn Scaling Retention 97

Neil Patel

MARCH 7, 2021

But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. It offers you plenty of marketing tools to make your store a success from the start. Shopify is for anyone that wants to easily start an ecommerce store and drive online sales. That’s Shopify in a nutshell.

Payment Methods 140

Payment Methods Software Review Payment Services Payment Solutions 140

ProfitWell

DECEMBER 18, 2019

Today, a fizzy new member of the subscription class. Plus, Campfire Labs takes a deep dive into Drift’s conversational marketing approach. Your top subscription news. Coca Cola just launched a subscription service for $10 per month. Coca Cola just launched a subscription service for $10 per month.

Sales Recruiting 40

Sales Recruiting Content Marketing Subscription Payment Features 40

ProfitWell

FEBRUARY 10, 2020

And finally, tips for those looking to dip into the subscription ecommerce space. Your top subscription news. Redefining content in an age of growth. A question we hear time and time again: What is the role of content in growth? There's pre-sales content and then there's post-sales content.

Interviewing 40

Interviewing Subscription Payment Features Content Marketing 40

FastSpring

JUNE 11, 2019

Featuring Searchmetrics’ CEO, Jordan Koene, Voices of Search provides the latest news and insights your company needs to navigate the ever-changing landscape of SEO and Content Marketing. Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring.

Payment Methods 68

Payment Methods Scale Payments Payment Services 68

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing. Semrush has its own content marketing tool Impact Hero.

Social Media 52

Social Media Content Marketing Advertising Scale 52

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Baremetrics makes it easy to collect and visualize all of your sales data. Try Baremetrics free.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Baremetrics

NOVEMBER 1, 2021

You can even see your customer segmentation , deeper insights about who your customers are , forecast into the future, and use automated tools to recover failed payments. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now. Baremetrics monitors subscription revenue for SaaS companies.

Payment Services 98

Payment Services Metrics Payments SaaS Payments 98

Neil Patel

APRIL 13, 2021

For sales-based companies, influencer marketing could be a promising alternative. Ready to find influencers for marketing campaigns? For businesses, this is great news because you can use one or two trusted influencers for all your content marketing. You want to build hype and increase sales. My suggestion?

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

ProfitWell

MAY 21, 2020

And although we have the data to answer this (which I’ll reveal shortly) I’m also intrigued by insight I found on this from Sonja Jacob , Content Marketing Lead over at AppDynamics , who has SaaS experience that spans the board—from HubSpot and KISSmetrics to DocSend and Drift—and over 10 years of experience in creating content strategies.

B2B 52

B2B Content Marketing Subscription Payment Features 52