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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

One way to do that is through marketing and revenue-generating strategies such as freemium and product demos which are critical to growing one’s clientele. Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access.

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12 Best Typeform Alternatives You Might Want to Consider in 2023

User Pilot

Reasons for seeking out Typeform alternatives vary from pricing concerns to the need for better branding options, more payment integrations, greater ease of use, etc. Outgrow goes beyond form building to deliver a content marketing platform. Userpilot is a great Typeform alternative for SaaS products.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Eventually, the company needed to layer in new advertiser focused loops to monetize, but I’ll skip that detail for now. The company requires either new growth loops or new products to acquire, retain, or monetize better. The entirety of Pinterest for the first few years I was there was tuning these loops in one way or another.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

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Shopify Review

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Who is Shopify Best For?