Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. For even more predictability, you can sell subscriptions to your services. A growing productized service offering is content creation.

Scale 141

Scale Payment Features Consulting Pricing 141

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Going-To-Market With Budget Constraints Giancarlo joined Zapier as CRO when it was a more mature business, and admittedly, later than many hire their first CRO. At the same time?

Scale 259

Scale Sales Hiring Sales Marketing 259

Outseta

JANUARY 9, 2019

We’ve tried hard to be extremely financially disciplined and fight the urge to invest in growth prematurely. Forte fees represent payment processing costs associated with one of the payment gateways we support, Forte Payment systems. 2017 2018 Total. To date we’ve spent $32,179.72

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy 104

Strategy Scale Payment Features Software Review 104

FastSpring

APRIL 22, 2020

There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth. Key Benefits of Investing in SaaS Marketing Strategies. Every market, service, or product is unique in its marketing approach, so is SaaS marketing. Free trials.

Strategy 93

Strategy Marketing Software Review Business 93

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Monthly Recurring Revenue (MRR) – for example from subscriptions.

SaaS Payments 92

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 92

Subscription Flow

NOVEMBER 28, 2023

Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access. This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Chart Mogul

APRIL 3, 2018

If you want to read more about the relationship with brand and user experience from a content perspective, check out the post Is Your Content Marketing Making Brand Withdrawals? In SaaS and subscription businesses there’s no one-time purchase. Related posts: Is Your Content Marketing Making Brand Withdrawals?

Branding 97

Branding B2B Investment User Experience 97

User Pilot

JULY 20, 2023

Best AI writing tools for the content creation process Content marketers spend most of their time coming up with content ideas, honing their writing skills, and creating articles in multiple languages to maximize their reach. Surfer comes in three primary paid subscriptions: Essential, Advanced, and Max.

Artificial Intelligence 81

Artificial Intelligence AI Search AI Software Review 81

Neil Patel

MARCH 8, 2023

Because Amazon knows the total value of each customer and is willing to invest in products to increase that lifespan. According to Bezos, people who buy Kindles read four times more books than they did before investing in Kindles. Develop an advertising or content marketing presence in those places. Here’s an example.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. Tweet this quote.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

User Pilot

JUNE 10, 2019

FreshBooks is an invoicing and accounting solution for small businesses. It’s not easy to switch to a new invoicing and accounting tool. For Freemium products especially, getting users to upgrade to a higher level subscription is essential. Your content marketing. Let’s take a look at some examples. And guess what?

Growth Marketing 129

Growth Marketing Marketing Scale Payment Features 129

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Use content marketing to promote features and upgrades.

Engagement 97

Engagement Strategy SaaS Scale 97

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Here I’ve added a marketing channel custom attribute to each customer record.

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

ChurnZero

SEPTEMBER 23, 2022

This is a guest article by Andrew Brown , content marketing manager, Northpass. . You can do that with an investment in Customer Success and customer education. . That’s why customer education is at the core of preventing subscription churn. Searches for customer retention peaked in early 2022. . The pandemic.

Education 98

Education Customer Success Venture Capital Churn 98

User Pilot

AUGUST 6, 2023

On top of that, our article: Defines what marketing automation is. Explains why it’s worth investing in. Identifies the areas of marketing that you can automate. Introduces tools that you can use to automate your marketing processes. To calculate your marketing ROI, divide the total net returns by the total costs.

Marketing 82

Marketing SaaS Social Media Onboarding 82

Intercom, Inc.

NOVEMBER 23, 2022

This time around, we’ve sat down to chat about the good, the bad and the ugly of selling your company, applying first principles to subscription growth, and creating content for your audience, not search engines. For example, how we think about a subscription business’s growth. So, we were going to raise capital.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

How To Buy Saas

JULY 26, 2021

CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. 9 Best Invoice Software For Startups List of the Best Invoice Software Tools for startups.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Neil Patel

OCTOBER 29, 2020

Maybe your customers prefer a one-time purchase over recurring payment options? If you understand when and how your customers buy, you’ll be able to adjust your marketing around their expectations. Maybe that means persuading customers to do something different or stick with market expectations.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

MAY 19, 2021

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Influencer Marketing. Does your product help employees save time while invoicing? Let’s dive in! Product-led Growth.

B2B 119

B2B Marketing SaaS Social Media 119

Chargify

SEPTEMBER 25, 2019

Welcome back to the Subscription Rockstars series! And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. Note: This is a classic indicator that a business should change its subscription model, something we recently wrote about.). Image source).

Subscription 40

Subscription Payment Features Consulting Business Model 40

ProfitWell

MAY 11, 2020

And we know this to be true, especially in subscription marketing. Subscription marketing is constantly evolving, as are the marketing roles within it. The everlasting magic of content. A golden rule I stand behind: Nailing it in the B2B content marketing space has everything to do with quality.

Scale 52

Scale Content Marketing Subscription Payment Features 52

SaaStr

JULY 15, 2022

Jason Lemkin: Yeah, I think if you ask how applicable is SEO, programmable is maybe a different question, but I tell you every single SaaS company I have invested in or worked with that has made a commitment to building at least one high quality piece of content per week has seen significant ROI from SEO over a period of months or a year.

Scale 239

Scale Outsourcing Services Sales Hiring VP of Engineering 239

Incredo

MAY 22, 2019

You certainly need to start off with a free trial page for people to sign up and try your product, but if you want to have higher visitor-to-user conversion rate for your SaaS company, you need to invest time and energy (and money, of course) in quality, educational content. But, what about your existing customers?

SaaS Payments 101

SaaS Payments SaaS Payment Services Payment Methods 101

SaaStock

MARCH 20, 2019

SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Trusted by more than 3 million marketers, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

SaaStr

AUGUST 19, 2022

And then you’re left, in most cases, with a one-off piece of tool with no one to support and invest in it, right? Do you think, is training and onboarding your customers a great investment to do if you’re early in your product? Is that a good investment to make? One, content marketing and optimizing SEO.

Scale 211

Scale Sales Hiring Scaling VP of Engineering 211

FastSpring

JUNE 11, 2019

Unlike display advertising, which requires a significant paid investment, creating content that is SEO optimized can easily land your page at the top of Google’s search engine result pages and generate more clicks for your company for free. Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring.

Payment Methods 76

Payment Methods Scale Payments Payment Services 76

Sales Hacker

DECEMBER 21, 2020

Or, go for a multi-channel marketing automation solution that can cover anything from your digital advertising to your social media accounts. Put your content to work. Content marketing is gaining more and more traction as an essential component of a successful B2B marketing strategy. Email marketing.

Scale 105

Scale B2B Social Media Content Marketing 105

Hitenism

JANUARY 16, 2017

In March 2016, it ultimately became clear that we were over-invested in some parts of the business and as a result let go of 10% of our employees.”. In the last wave of SaaS, companies like HubSpot and New Relic shared the same three-step formula for rapid growth: Start early in a market without much competition. Have we hit peak SaaS?

Scale 147

Scale Venture Capital SaaS Headcount 147

User Pilot

AUGUST 31, 2023

New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses. As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. Userpilot can help with that.

Acquisition 88

Acquisition SaaS Payments Payment Methods Metrics 88

Outseta

JANUARY 9, 2021

On the marketing front, we’ve focused almost exclusively on “free” marketing tactics to date—partnerships, content marketing, and email marketing. The lead quality that I referenced is one reason, but more than anything I’m proud that our team has resisted the urge to invest in growth prematurely.

Scale 106

Scale Marketing SaaS Subscription 106

Tom Tunguz

AUGUST 6, 2015

Third, the private market investors are willing to invest in high-growth startups despite the greater losses sustained during most rapid growth. It’s not uncommon to hear startup marketing departments speak of acquiring customers on Facebook for a few dollars. In such cases, cash is the main limitation.

Startup 100

Startup Acquisition Trends Enterprise 100

How To Buy Saas

MAY 30, 2024

Generate stunning pictures for content marketing purposes. Pros and Cons Positive Provides simple text-to-image, text-to-video, and text-to-audio content generation within minutes. Negatives Subscriptions are expensive. Create graphics for game designing and detailing. Design book covers and illustrations.

AI 52

AI ChatGPT Generative AI Social Media 52

ProfitWell

JANUARY 13, 2020

Today, we welcome the newest unicorn to the subscription space. We have an interview with marketing transformation-driver, thought leader, and mentor James Sivis from Wonderlic on why. Your top subscription news. The subscription market is international and diverse. And finally, it's time for a rebrand. 5 Wrap-Up.

Sales Recruiting 52

Sales Recruiting Sales Hiring Subscription Payment Features 52

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. As of March 2023, Google holds 85.53% of the market desktop share , while Bing clings to the bottom rung at 8.23%.

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98

Outseta

JANUARY 10, 2020

Equity Allocation Dave, Dimitris, and myself have yet to pay ourselves any salary and continue to earn sweat equity in Outseta based on the time we’ve invested in building the business. Forte fees are payment processing expenses that have grown significantly over 2018 as we’ve processed more subscription payments.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55