CloseSaaS

JUNE 24, 2020

Content marketing is more than just a tool for building brand awareness. It has the potential to be your key driver for conversions, if you're willing to invest time. Here's a guide to help you get started.

Content Marketing 52

Content Marketing Marketing Sales Branding 52

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

Wether they are Harvard graduates or high school drop outs, many startupers leave everything to invest all their time, money, connections, and efforts into their dream project, their baby, their golden ticket for a sweet exit: their start-up project. But the one point they all failed was about their content marketing strategy.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Businesses of all sizes are focusing their efforts on social media networks.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

Tom Tunguz

JUNE 20, 2023

Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. Like an investment portfolio, any individual strategy may thrive one day & suffer the next.

Marketing 177

Marketing Outsourced Development Machine Learning Artificial Intelligence 177

The Moz Blog

DECEMBER 20, 2023

With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.

Content Marketing 106

Content Marketing Investment Strategy Marketing 106

SaaStr

FEBRUARY 2, 2023

Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Build your dream content team, create and manage content, and connect with your creators on our platform, designed for champions.

Cloud spend optimization 208

Cloud spend optimization AWS Scale compliance 208

Outseta

JANUARY 9, 2019

We’ve tried hard to be extremely financially disciplined and fight the urge to invest in growth prematurely. We invested about $3,000 in marketing, the majority of which was related to paid customer acquisition experiments we ran with Linkedin, Twitter, and Google Ads. Like content marketing. 2017 2018 Total.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Tom Tunguz

JUNE 5, 2014

Marketing investments are unlike any other investment a startup. They are the least-tangible, least-measurable investments and that’s why they are perceived as the riskiest investments. After raising a round of capital, a startup’s management team has a pool of capital to invest.

Investment 100

Investment Startup Sales Hiring Advertising 100

Tom Tunguz

JULY 1, 2013

It is easy to write off content marketing as a waste of time. Effectiveness is difficult to measure; it is time consuming and the payback period on the investment is uncertain. But unlike most forms of paid marketing, content marketing has a cumulative and compounding return.

Content Marketing 100

Content Marketing Data Social Media Marketing 100

SaaStr

MARCH 24, 2022

Q: Dear SaaStr: How do I Convince My CEO that Marketing is Important? A lot of CEOs these days do seem to be late to truly invest in SaaS marketing, and most especially, to hiring a true VP of Marketing. What if our content marketing was twice as good? What if 50% more people showed up to our events?

Sales Hiring 237

Sales Hiring Marketing Content Marketing Investment 237

SaaStr

SEPTEMBER 12, 2021

A small part of SaaStr has been learnings from and tracking some of my investments. The first 3 have been case studies on SaaStr (Pipedrive, Algolia, and Talkdesk were VC investments #1, #2 and #3), so we can learn from them together. Net net, VCs talk about the best investments often being the ones the partners were most divided on.

Scale 212

Scale Sales Hiring Investment Mobile 212

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. Outbound: including Account Based Marketing (ABM). Partner: investing in different partnership channels. Self-service.

Scale 198

Scale Sales Hiring Sales Recruiting Scaling 198

SaaStr

APRIL 4, 2023

Virality and content marketing will be essential to create traffic and win new customers. A Strategic Move Upmarket Another company CIPIO Partners invested in needed to make a strategic move. The sales cycle at this stage may be very short. They had SMB positioning with an unfavorable LTV to CAC ratio.

Scale 231

Scale Strategy Scaling Outbound Sales Team 231

Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. Companies are increasing investment in security The average cost of a data breach in 2023 was $4.45 This is why companies are investing in product-led content marketing resources in 2024.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. The differences in focus reflect how marketing-led and product-led companies acquire customers.

Strategy 105

Strategy Marketing Social Media AI Search 105

SaaStr

DECEMBER 31, 2020

While everyone tries Adwords, for some reason, many SaaS companies still don’t invest in Facebook ads. Do a small amount of high-quality content marketing. Mediocre content marketing often generates few of them, however. They perform especially well with SMBs.

Underperforming Technical Team 164

Underperforming Technical Team Content Marketing Innovation Investment 164

SaaStr

JANUARY 17, 2021

Part of my job when I invest in a start-up is to get folks excited about the company. Or I wouldn’t make the investment. I have investments in both legal and HR spaces (notorious for low NPS) both with NPS scores across all customers in excess of 60. In practice, high churn is the only thing. It’s not that hard.

SaaS 363

SaaS Venture Capital Churn Branding 363

Sparktoro

OCTOBER 10, 2023

Content marketing, social media, events, PR, and marketing through sources-of-influence have consistently produced remarkable results for the companies I’ve run, and yet, most big businesses invest 1/1,000th the effort and dollars in these tactics that they do in digital advertising. Measurability and scalability.

Social Media 63

Social Media Advertising Marketing Content Marketing 63

SaaStr

FEBRUARY 9, 2024

Going-To-Market With Budget Constraints Giancarlo joined Zapier as CRO when it was a more mature business, and admittedly, later than many hire their first CRO. So when’s the right time to invest more in sales and marketing when we’re all trying to become radically efficient ?

Scale 258

Scale Sales Hiring Sales Marketing 258

Stax

FEBRUARY 21, 2024

By analyzing the SaaS Magic Number, SaaS companies can determine how well their revenue-driving investments (in sales, marketing, and customer retention) are translating into actual revenue growth. Focus on lowering marketing costs and optimization before investing more.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Kraftblick

SEPTEMBER 26, 2023

The customer can thus receive only the most important information on personal investments and goals. Erin Madigan White, former Senior Media Relations Manager at AP, says that the Associated Press, in collaboration with Automated Insights and Zacks Investment Research, now automatically generates more than 3,000 reports per quarter about U.S.

Artificial Intelligence 96

Artificial Intelligence Technical Review AI Search AI 96

SaaStr

JANUARY 29, 2022

And for the content marketers out there, it may be at least a little interesting to see where our traffic growth to SaaStr.com in 2021 came from. We’re investing much more here in 2022. We still love Quora and invest there, but it’s not what it was for us. We never even did a digital event before March 2020.

Social Media 235

Social Media AI Search Scaling AI 235

Intercom, Inc.

AUGUST 14, 2018

The first law of content marketing is that publishing is an expensive business. One common approach is to outsource content production, which can be cheaper in pure monetary terms. That’s because the second law of content marketing is that crappy content generates crappy business.

Content Marketing 182

Content Marketing Technical Review Travel Software Review 182

SaaStr

JUNE 10, 2020

Customer Marketing is similar to Demand Gen, but with very different end goals — retention and net account growth. The playbook is similar, but not the same, and needs different content, marketing, and ultimately, staffing: Customer and Field events. It’s fine even if no prospects come to your new Digital Event.

Marketing 250

Marketing Retention Customer Success Content Marketing 250

SaaStr

SEPTEMBER 29, 2022

It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. They invest development resources for non-technical people to quickly run and analyze these experiments. If they aren’t, they get lost in local maximums from a marketing and product perspective, hindering growth.

Technical Review 241

Technical Review Technical Advisors Scale Compensation 241

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Let’s get right to it! Book the demo to see how! What is CAC payback?

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Chart Mogul

OCTOBER 20, 2023

In this post, we will cover a few highlights from their conversation: Content marketing is game-changing for early-stage startups Use customer feedback to validate while still building Going beyond product-market-fit You can watch the full video below and find all our panel discussions on our YouTube channel.

Scale 52

Scale Scaling Headcount SaaS 52

SaaStr

AUGUST 29, 2022

The Power of Content: Lessons from Uber, Gainsight, and Monte Carlo on Driving Growth through Storytelling : It’s no secret: in our digital world, content marketing is critical to the success of any business.

Scale 243

Scale Sales Hiring Marketplace as a Service B2B 243

SaaStr

APRIL 25, 2019

Begin drip marketing as soon as you have any sign-ups at all. You have to market to folks that don’t buy today. Content marketing almost always works. It’s still a great investment. Invest in your long tail. It’s just slow. Write about your Unique Value Proposition. That’s unique.

Scale 197

Scale Sales Hiring Scaling SaaS 197

SaaStr

MAY 7, 2020

In these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. IMHE, content marketing, done right, always works. Because they are invested. Which is good. Webinars almost always work. Corporate blogs almost always work. Podcast almost always work. Viurtal events can work.

Content Marketing 210

Content Marketing Investment Metrics Marketing 210

Neil Patel

NOVEMBER 1, 2021

Content creators also need to be good storytellers to create engaging content. Nowadays, many content creators also excel at SEO and digital marketing to help themselves and their clients achieve key business goals. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

SaaStr

MARCH 7, 2021

Less and you under-invest. At $8m in ARR, if you have $2m of cash in the bank, you get real nervous investing much more than $500k-$750k, $1m max. It’s subtle, but in SaaS I’ve learned you under-invest if you have < 50% of your ARR in the bank. 10/ Investing aggressively in brand as you approach $10m ARR.

Part-Time VPE 262

Part-Time VPE Sales Recruiting Sales Hiring Scale 262

Neil Patel

FEBRUARY 2, 2021

New and existing SaaS companies are investing heavily in AI and machine learning to reduce churn and win more new customers simultaneously. From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content.

Branding 143

Branding Scale Social Media SaaS 143

Neil Patel

DECEMBER 8, 2021

QVC leverages this type of content to keep its audience invested and coming back for more. Check out our method below: Frequently Asked Questions About Good Content. What is an example of great content marketing? Great content marketing makes visitors want to return and consume more.

Social Media 136

Social Media Content Marketing Entertainment Branding 136