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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

One way to do that is through marketing and revenue-generating strategies such as freemium and product demos which are critical to growing one’s clientele. Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access.

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29 Latin American SaaS Superstars

SaaStock

ContaAzul is a business management platform for small businesses created in Brazil. Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. CEO : Vinicius Roveda Goncalves. RD Station. CEO : Tiago Dalvi.

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How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

Buffer Resources

So, she quit her full-time job to build a freelance writing business. For one, she has built a stable and viable business, achieving six figures in revenue every year for the past five years and even bringing in multiple-six-figures in 2021 when she expanded her business with subcontractors.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. How was that possible?

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. Let’s get right to it! Book the demo to see how! What is CAC payback?

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Our SaaS Start-up's Expenses, Equity Allocation, and Content Marketing Results After Two Years

Outseta

Dimitris, Dave, and myself have yet to pay ourselves any salary and are instead trading our time for sweat equity in the business. We’ve tried hard to be extremely financially disciplined and fight the urge to invest in growth prematurely. Any time and money we’ve invested in Outseta has been in exchange for equity in the business.