User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Invite your customers to one-on-one interviews An interview can be a great way to empathize with your users as it provides insight into their values, perceptions, and experiences. Then, collect direct customer feedback with in-app surveys.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. how would you increase sales for my worst performing products using content marketing?).

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

FastSpring

DECEMBER 11, 2018

Email – Send out regular email campaigns with special discounts and other useful content on your site. Content – Create a content marketing campaign that provides helpful and unique information for your customers. All you have to worry about is developing great products and expanding your business.

Payment Methods 74

Payment Methods Business Underperforming Technical Team Social Media 74

SaaStr

JANUARY 28, 2020

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. If something bad happens, you’re going to have to cut your burn, probably. What do you do with that lightly toxic person on your team?

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Neil Patel

OCTOBER 13, 2020

The problem isn’t just in the amount of time an in-house team has to dedicate to the work. This lack of resources is a major struggle for teams with in-house F&A staff, according to Consero. Unless you’re a website development firm, there’s really no reason to maintain your own website. Website Design and Maintenance.

Outsourcing Services 141

Outsourcing Services Outsourced Development Sales Hiring Technical Review 141

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Lessons learned from scaling a team. It has been a year of extraordinary growth at Intercom.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Even further up market and in my past engagements with Working Planet, there are a number of challenges related to paid search management that I’ve felt first hand and still don’t see a great solution to.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

SaaStr

DECEMBER 3, 2020

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? How does Sam think about the relationship between sales and marketing? Harry Stebbings.

Scale 174

Scale Sales Hiring Sales Recruiting Sales 174

Neil Patel

OCTOBER 6, 2020

Here’s what a digital marketing consultant can do for you: 1. Develop an Effective Digital Marketing Strategy. A consultant can put together a detailed, actionable digital marketing strategy based on your business objectives. Choose a digital marketing consultant with the expertise that matches your needs.

Consulting 87

Consulting Marketing Sales Hiring Social Media 87

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 180

SMB Scale Startup Marketplace as a Service 180

FastSpring

JUNE 11, 2024

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? Podcast Full Interview: Audio Listen online or find it on more podcast services. Set up a demo or try it out for yourself.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that. That’s a great example. This always works. Jason Lemkin: Yes. If that makes sense.

Scale 245

Scale Outsourcing Services Sales Hiring VP of Engineering 245

Neil Patel

JANUARY 20, 2021

Post your team photos like Zappos. Social media marketing should show your funny or creative side like Nutella. It’s best to vary your posts to include different types of content: Brand story posts Authority building posts Lead nurture posts Personal posts. Bombarding your fans with 10 poor-quality updates in an hour.

Social Media 145

Social Media Software Review Branding Sales Recruiting 145

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. And what’s the best way to stay up-to-date with their content marketing strategies? Brilliant, right?

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Intercom, Inc.

DECEMBER 9, 2022

And this is why we decided to bring you a special episode about these latest developments in the world of AI, what they mean, and whether it’s time to apply it in real-life scenarios such as customer support. I see a lot of folks like content marketers saying things like, “This is going to change my job forever.”

ChatGPT 279

ChatGPT Artificial Intelligence Technical Review Machine Learning 279

Unbounce

AUGUST 20, 2019

As you’ll see, getting it wrong helped them grow their business, develop a customer-focused philosophy, improve their abilities as a leader, and much more. Jump Straight to a Lesson Learned from a Marketing Fail. Every marketer knows the value of organic keywords. Develop Buyer Personas to Inform Your Marketing.

Marketing 112

Marketing Underperforming Technical Team Technical Review Strategy 112

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. If you can understand how to structure content in a way that is timely and relevant to journalists’ beats, they’ll not only tell your story, but tell it in the way you want it to be told. PR is an underutilized growth tactic.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Neil Patel

OCTOBER 23, 2020

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. Here are a few other examples: Market Research. Marketing Strategy. Multiple end-to-end marketing agencies outsource their work.

Outsourcing Services 112

Outsourcing Services Sales Hiring Outsourced Development Marketing 112

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

FEBRUARY 21, 2020

How does David think about scaling sales teams? What content and learnings should you have in place when you make the hire? Below, we’ve shared the full transcript of Harry’s interview with David Skok or you can jump to the transcript of Jason’s interview with Ed. Do you need business development reps?

Scale 190

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 190

Unbounce

JUNE 23, 2023

Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? I feel like whenever I discover something new about AI and how it’s influencing marketing, I look at the date that the article was published and it was two weeks ago, and it’s not even relevant anymore. Super proud of our product team.

AI Search 95

AI Search AI ChatGPT Marketing 95

User Pilot

JULY 24, 2023

Creating an effective SaaS marketing campaign will come down to identifying your audience, positioning your product, finding the right channels, using relevant KPIs, and adhering to best practices. A few strategies you can try include: Using content marketing to lower acquisition costs. Leveraging video content.

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

Outseta

NOVEMBER 19, 2019

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills. Said another way, this is the best case scenario.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Outseta

MAY 24, 2019

I know that this comment will draw ire from some folks, and I’m the first to agree that writing, podcasting, and producing video content all come with their own unique challenges and requisite skills that must be developed to do them well. That’s too bad, because in my eyes this is the single greatest benefit of podcasting!

SaaS 58

SaaS Underperforming Technical Team Interviewing Outsourced Development 58

How To Buy Saas

DECEMBER 1, 2020

Get a webinar or interview session plan with your industry expert. Talk to these webmasters or team and get your saas listed. A lag in loading can degrade the user experience and also give a bad impression to a saas buyer. They are beyond managed hosting with an amazing Dev support team. Start your saas youtube channel.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SaaStr

JULY 29, 2022

But the lazy approach, the content marketing approach, it has some benefits but it really is tough to penetrate these traditional offline businesses. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. Slack is epically free.

Scale 222

Scale Scaling Sales Hiring Enterprise 222

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. You can stream the full episode below or read highlights from our conversation.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

SaaStr

JULY 8, 2020

I will tell you how many COs I’ve talked to that say, “I’ll come to SaaStr, but I don’t want my series B or series C VC interviewing me,” which is sort of interesting. Personally, our team has been holding back a little bit. Jason Lemkin: Together as a team, right? Aileen Lee: And hi, everyone.

Investment 160

Investment Technical Review Part-Time VPE Development Team Review 160

Sales Hacker

JANUARY 24, 2018

Uncover topics with customer development. Start by interviewing your current clients. For example, if I were doing this for my content marketing service, Grizzle , I would ask my clients questions like: What does your current PR system look like? This way, you’ll your content will be seen by both your audiences.

Sales Recruiting 87

Sales Recruiting Sales Underperforming Technical Team Social Media 87

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. You and your marketing team need to understand this.

Social Media 144

Social Media Engineering Sales Hiring Branding 144

GetUplift

NOVEMBER 29, 2021

Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. A good content marketing strategy has long-term payoff. .

Social Media 103

Social Media Interviewing Sales Hiring Content Marketing 103

Neil Patel

OCTOBER 8, 2020

Partnerships – Backlinking strategies typically involve some form of outreach to develop relationships with relevant websites in your niche. Ego bait – Ego baiting involves creating content that is directly about the people you want to get a backlink from, such as an interview or including them in a list. Conclusion.

Consulting 118

Consulting Technical Advisors Payment Methods Payment Services 118

SaaStr

JULY 29, 2020

So we’re really proud of that and our whole team is really proud of that. And one thing that’s been really cool starting the company 10 years ago in an economic downturn to today, about six months ago Matthew and I and our team took the company public on the New York Stock Exchange. Which ones are we bad at?

Sales Hiring 173

Sales Hiring Outsourcing Services Scale Sales Recruiting 173

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. Sometimes, however, blocks can develop in the pipeline. A successful sales and marketing partnership is based on a mutual understanding that we’re all manufacturing the same thing — revenue for the business.

Scale 99

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 99