ProfitWell

MAY 11, 2020

And we know this to be true, especially in subscription marketing. Subscription marketing is constantly evolving, as are the marketing roles within it. The everlasting magic of content. A golden rule I stand behind: Nailing it in the B2B content marketing space has everything to do with quality.

Scale 52

Scale Content Marketing Subscription Payment Features 52

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. In a subscription revenue model , there is nothing more important than relationships, and relationships are built on trust. Note, however, that this is not about deception! Try Baremetrics free.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Dee: I’ve had a look at CFO Connect.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

ProfitWell

MAY 21, 2020

And although we have the data to answer this (which I’ll reveal shortly) I’m also intrigued by insight I found on this from Sonja Jacob , Content Marketing Lead over at AppDynamics , who has SaaS experience that spans the board—from HubSpot and KISSmetrics to DocSend and Drift—and over 10 years of experience in creating content strategies.

B2B 52

B2B Content Marketing Subscription Payment Features 52

Neil Patel

SEPTEMBER 1, 2021

Let’s Enhance has subscription, business, and pay-as-you-go options. Subscriptions for personal use run from $0 for a one-time, five-credit trial to $34 for 500 image credits per month. The button will take you to the subscription deals. You can also apply additional filters. Let’s Enhance Cost. Rephrase.ai

AI 145

AI Artificial Intelligence Scale Generative AI 145

User Pilot

MARCH 15, 2022

Choosing the appropriate pricing strategy for your SaaS business is one of the important parts of your go-to-market strategy. How will you sell your product to your target market? Pricing per feature SaaS pricing model : here your users’ subscription costs are determined by how many features they will need.

Strategy 82

Strategy Marketing SaaS Customer Lifetime Value 82

Chart Mogul

FEBRUARY 26, 2018

To execute and scale a successful funnel-based marketing strategy, you need to fill the top of the funnel — you need to constantly add leads. Activities like content marketing bring people to your site through SEO, social media sharing and other channels. Related posts: Using Content as a tool for better Customer Success.

Scale 45

Scale Content Marketing Social Media Subscription 45

Baremetrics

AUGUST 1, 2021

You can also include discount-related details within the annual subscription plans or showcase pricing plans based on specific user personas/smaller companies to accelerate the sales cycle. As a thumb rule, SaaS companies should laser-focus on driving product-led content. for leads at each stage of your funnel.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

ChurnZero

JANUARY 4, 2019

“One customer success trend I’m seeing is the need to develop more repeatable customer education programs. In the quest for finding scalable ways to help customers realize more value out of the software they buy, more and more software companies are turning to customer education.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

How To Buy Saas

AUGUST 16, 2021

An SaaS Newsletter is a marketing email that is regularly sent (weekly, monthly, quarterly) to a list of subscribers who have signed up. The content is usually designed to highlight news about a business’s latest offerings or editorial content that educates readers on a specific topic.

Engagement 52

Engagement SaaS Pricing Education 52

Neil Patel

FEBRUARY 15, 2023

For example, you could educate people on how to manage their personal finances and create multiple income streams. Beginner blogs usually start off with ads, sponsored posts, affiliate marketing , and maybe even subscription-based platforms like Patreon. How do beginner bloggers make money?

Finance 85

Finance Social Media Travel Branding 85

SaaStr

MARCH 20, 2020

At LinkedIn I started out on the prosumer subscription side of the business and then eventually I switched over to the consumer side, which is more about the LinkedIn feed and video and SlideShare and kind of managed PMMs that were driving all of these features that contributed to the daily engagement metrics of LinkedIn. .”

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

JANUARY 18, 2023

Channel For product-led growth to work, you’ll need to focus on low-cost channels with high viral marketing potential. These include content marketing, email marketing, PPC retargeting, and direct outreach from your sales team. JTBD data is also crucial for all customer education efforts.

Strategy 91

Strategy Marketing Scale Software Review 91

ChurnZero

JANUARY 4, 2019

“One customer success trend I’m seeing is the need to develop more repeatable customer education programs. In the quest for finding scalable ways to help customers realize more value out of the software they buy, more and more software companies are turning to customer education.

Customer Success 49

Customer Success SaaS Payments Payment Services Payment Solutions 49

Neil Patel

MARCH 2, 2021

It’s most suited for SMBs offering financial or subscription-based products, like home insurance or gym memberships. Catered towards the SaaS marketplace, CompareCamp brings together multiple expert reviews and turns them into comprehensive product guides and educational materials. Start the process by opening a free business account.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

DECEMBER 15, 2020

But there are plenty of ways to solve a problem for your audience while accomplishing your content goals. Our goal at Marketing School is to raise awareness of our content marketing services and increase conversions. A podcast, after all, should fit into your holistic content marketing strategy.

Social Media 125

Social Media Technical Review Software Review Entertainment 125

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Retention: Educate your customers. Webinars that educate on new integrations or features. Customer Onboarding.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Retention: Educate your customers. Webinars that educate on new integrations or features. Customer Onboarding.

Marketing 52

Marketing Social Media B2B Onboarding 52

Chaotic Flow

OCTOBER 9, 2012

For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Too many B2B professionals see social media as just another marketing communication channel.

B2B 104

B2B Social Media Business B2C 104

Chart Mogul

AUGUST 30, 2019

The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customers, lower churn, and grow their revenue. Nico is an online marketer and the founder of Launch Space. People who purchase the course get access to a free 6-month subscription to the product itself. This is crucial.

SaaS Payments 52

SaaS Payments Payment Methods Scale Payments 52

Chart Mogul

AUGUST 30, 2019

The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customer, lower churn, and grow their revenue. People who purchase the course get access to a free 6-month subscription to the product itself. Nico Prins is an online marketer and the founder of Launch Space.

SaaS Payments 55

SaaS Payments Payment Methods Scale Payments 55

User Pilot

MARCH 18, 2021

To start planning a repel marketing strategy, look at the rate of conversion with your different audiences. You may be targeting content marketing professionals that need SEO software, and you have 1,000 accounts following you. However, only 500 are content managers who have SEO specialists on their team.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Sylvia Ng

FEBRUARY 17, 2016

TABLE OF CONTENTS. Job Requirements – Education. Job Requirements – Marketing Experience. JOB REQUIREMENTS – EDUCATION. Marketing or related field a plus. JOB REQUIREMENTS – MARKETING EXPERIENCE. Minimum 5 years digital marketing experience. Live and breathe technology.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. For example, if you sparked a customer’s interest but they didn’t purchase your product yet, you may want to use content to educate them.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Incredo

MAY 22, 2019

You certainly need to start off with a free trial page for people to sign up and try your product, but if you want to have higher visitor-to-user conversion rate for your SaaS company, you need to invest time and energy (and money, of course) in quality, educational content. But, what about your existing customers?

SaaS Payments 101

SaaS Payments SaaS Payment Services Payment Methods 101

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 70

SaaS Payments Marketing Payment Solutions SaaS 70

User Pilot

JULY 22, 2023

Use growth loops, content marketing, and referral programs to drive user acquisition. For instance, if you notice that most of your customers are maxing out their storage capacity then you could upsell them on more cloud space for their monthly subscription. upselling vs cross-selling).

Strategy 74

Strategy Sales Recruiting Customer Success Acquisition 74

Incredo

DECEMBER 12, 2019

They’ve inserted a video that is both educational (shows features) and promotional (highlights uniqueness). . You list all the necessary info so your prospects know about your pricing, training and support options, features in one place. Then, follow up with an email, write out what they said and ask if they can post it on a review site.

Software Review 37

Software Review Systems Review Software Social Media 37

SaaStock

FEBRUARY 14, 2019

Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. Talk: SaaS Crystal Ball: Revenue Performance Metrics.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SmartKarrot

JANUARY 18, 2021

Yet, it has not become a part of mainstream education in established universities because a) it is new and b) most of the learnings are happening on the go, that is, when students enter the professional world. Growing organically through content marketing which is a long-term plan.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Unbounce

NOVEMBER 5, 2020

Focus on brand and product education. The opportunity to educate shoppers on your category and the specific value proposition of your product. Educate your shoppers. Content marketing isn’t just important for search engine optimization—it’s also one area of the funnel where Amazon doesn’t compete. Opportunity?

Scale 144

Scale Marketing Merchant Services Social Media 144

ProfitWell

APRIL 6, 2020

Today, content is royalty. We’re looking at content marketing with a close eye—because it shouldn’t take a pandemic to get you on board with this growth strategy. We’re also washing away our worries with Soapbox, Wistia’s solution to better video marketing. Ultimately, be sure to educate. Is content marketing dead?

Growth Hacking 59

Growth Hacking Content Marketing B2B Education 59

User Pilot

AUGUST 31, 2023

New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers.

Acquisition 92

Acquisition SaaS Payments Payment Methods Metrics 92

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Let’s look at them in detail.

B2B 81

B2B Marketing Sales Hiring Social Media 81

Incredo

MAY 14, 2019

mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for. Incredo is the porridge that Goldilocks chose – nimble enough to accomplish tasks in a rapidly changing landscape, yet staffed with enough talent to take on any marketing challenge.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

Hitenism

JANUARY 16, 2017

The game is to find a lever into the market that you can use to snatch attention from the competition. Giving your software away for free is often the best marketing solution for winning attention. We often associate SaaS with the standard 30-day trial feeding into a recurring subscription. Innovate on the Business Model.

Scale 147

Scale Venture Capital SaaS Headcount 147

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Playbook came out in 2016, after many years of us watching this evolution.

Business 215

Business Branding Startup Leadership 215