Practical Advice on SaaS marketing

JULY 7, 2015

Content marketing isn't just a good idea. When it's done well, content marketing can boost visibility, enhance credibility, and generate inbound leads. There's a reason it's sometimes called "inbound marketing." There's a reason it's sometimes called "inbound marketing." It actually works.

Content Marketing 113

Content Marketing Marketing Education Acquisition 113

Tom Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. I hope they are useful for anyone designing or redesigning a content marketing strategy.

Content Marketing 100

Content Marketing Strategy Marketing Banking 100

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Content marketing efforts must reflect the core strategy of the business and prioritize the most important few segments.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. How can I use content marketing to create behavioural change? Motivation.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100

OpenView Labs

JULY 6, 2021

Then persuade/educate them that what they’re looking for is what you have, but you just call it something a bit different. The post A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection appeared first on OpenView. Header photo by Geran de Klerk on Unsplash.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

Backlinkfy

SEPTEMBER 14, 2019

Content marketing can work wonders in any industry. What makes content marketing so powerful is the effect it has on different aspects of your marketing campaign. When you carefully plan your content marketing strategy, you'll cover everything from email to social media. Who is your target audience?

Content Marketing 55

Content Marketing Social Media Marketing Underperforming Technical Team 55

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. How do they differ from classic machine learning?

Marketing 177

Marketing Outsourced Development Machine Learning Artificial Intelligence 177

SaaStr

JUNE 27, 2022

So, Shippo needed to create content marketing to educate non-developers on how an API can help them achieve their goals. . They target Opps teams with lots of SEO-driven content marketing and onboarding education, while they rely on the superiority of the product to continue to attract the developers. .

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Sales Hiring Startup Scale Content Marketing 183

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about? and they may also buy whatever you recommend. Read on … 1.

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. Webinars play an important educational role. Content marketing isn’t limited to blog posts.

Strategy 105

Strategy Marketing Social Media AI Search 105

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

User Pilot

MARCH 29, 2024

Userpilot uses content marketing to increase brand awareness. HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. It involves creating content that resonates with your audience and provides them value.

Branding 105

Branding Social Media Technical Review Software Review 105

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Businesses of all sizes are focusing their efforts on social media networks.

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Content Marketing Social Media Marketing Business 53

The Marketing & Growth Hacking Publication

APRIL 1, 2019

Credit to PEXELS Content marketing strategy can make or break you, but it’s often not enough. Truth is a Content Marketer is sometimes as good as the tools they use. Quora Content Marketing is all about providing actual value to your customers through thought-provoking and informative content, right?

Content Marketing 40

Content Marketing Growth Hacking Marketing Education 40

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like.

Content Marketing 100

Content Marketing B2B Social Media Management 100

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

But the one point they all failed was about their content marketing strategy. Photo by Bernard Hermant on Unsplash The take-aways Don’t skip on content. Content is the new way to advertise without being and ad. It has to be educative and/or entertaining, but mostly emotionally connected to your target audience.

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Content Marketing Marketing Sales Hiring Social Media 40

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Content for your blog.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

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B2B Strategy B2C Content Marketing 144

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. Content marketing is helping educate users with valuable content Users crave more insights than ever before and they’re willing to dive deep into your blog for it. between now and then.

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SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Let’s look at them in detail.

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B2B Marketing Sales Hiring Social Media 97

Unbounce

NOVEMBER 14, 2021

Content marketing. Content marketing involves creating content like articles and videos to generate awareness of your brand. Most content in content marketing doesn’t aim for a hard sell. Instead, it builds your brand’s authority by educating customers about a relevant topic.

Social Media 131

Social Media Content Marketing Branding Education 131

User Pilot

JULY 24, 2023

Creating an effective SaaS marketing campaign will come down to identifying your audience, positioning your product, finding the right channels, using relevant KPIs, and adhering to best practices. A few strategies you can try include: Using content marketing to lower acquisition costs. Leveraging video content.

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

User Pilot

JANUARY 17, 2024

Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users. Ultimately, it will also help you recognize untapped opportunities and expand into new markets.

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Scale Scaling SaaS Underperforming Technical Team 105

Intercom, Inc.

FEBRUARY 17, 2022

” And that’s about content marketing as a tactic, as opposed to specifically the brand. So, as you mentioned there, is that approach possible in content marketing? Should we be killing more content? Liam: Something that occurred to me there, where do you stand on swearing in content marketing?

Content Marketing 209

Content Marketing Marketing B2B Branding 209

SaaStock

JANUARY 25, 2019

The platform also offers free educational resources to educate its customers. Omie is a management platform in the cloud for small and midsized companies, bringing together ERP, Financial Services, Entrepreneur Education and a vibrant Marketplace for vertical 3rd party solutions, all combined in an easy to use environment.

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SaaS Payments Payment Solutions Payment Methods Payments 257

Sales Hacker

MAY 22, 2020

Educate your target audience. Education is key to gaining market share. One of the strategies they used to get there was market education and bombarding their target audience with relevant and engaging messaging, value, knowledge, and expertise. The goal is to consistently educate your future SALs.

Payment Methods 112

Payment Methods SaaS Payments Payment Services Sales 112

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. For faster results, implement targeted paid social ads to get more eyeballs on your content. You must communicate the value of accessing the gated content.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

JUNE 28, 2023

For one, mobile marketing needs to be fast and not take up much space because of the mobile environment. For one, mobile marketing needs to be fast and not take up much space because of the mobile environment. What is in-app marketing? However, triggering educational flows doesn’t guarantee customers will learn.

Strategy 98

Strategy AI Search Marketing Software Review 98

The Marketing & Growth Hacking Publication

NOVEMBER 10, 2021

Content Marketing When it comes to attracting customers, engaging with them, and finally converting them into leads, content marketing is the best strategy in the SaaS industry as well. SEO Your content marketing strategy isn’t complete without an SEO strategy. But why do you need it?

Strategy 105

Strategy SaaS Growth Hacking Content Marketing 105

Neil Patel

DECEMBER 8, 2021

Good content answers the questions people search for on search engines and provides educational, entertaining, insightful, and empowering information. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. What is an example of great content marketing?

Social Media 136

Social Media Content Marketing Entertainment Branding 136

OpenView Labs

JANUARY 5, 2021

What to expect: SXSW (South by Southwest) attracts key industry players in business, tech, education, music, and entertainment. Content Marketing Annual Conference. What to Expect: Sessions will cover SEO, analytics, content marketing, social media, and customer experience.If SXSW Online. When: March 16-20, 2021.

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SaaS Blockchain Marketplace as a Service Entertainment 83

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. A white paper is a marketing document that explores a topic in-depth using research and expertise.

Technical Review 126

Technical Review Social Media Content Marketing B2B 126

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads for your product or service.

B2B 105

B2B Development Team Review Software Review Marketing 105

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Marketing 139

Marketing Software Review Social Media Education 139

Inturact

AUGUST 14, 2018

As marketers and as startup founders, that idea has always been our guiding star. Somewhere along the line, we lost the idea to “Give the people what they want!” But along the way, that simple message tends to get diluted, becoming “Give the people what we think they want,” or even worse, “Give the people what will make us the most money.”.

Education 47

Education Startup Customer Success SaaS 47

User Pilot

JULY 22, 2023

Use growth loops, content marketing, and referral programs to drive user acquisition. Drive traffic to your website with SEO and content marketing If inbound marketing was a fishing trip, then content marketing would be the lure. upselling vs cross-selling).

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Strategy Sales Recruiting Customer Success Acquisition 96